lodestar-um
Tata Nano now a work of art?blur=25

‘Nano: Art in Motion’, an on-ground initiative, saw artist Sangeeta Babani use the Tata Nano car as her canvas. The idea was executed by Lodestar UM

exchange4media Staff Sep 20, 2012 8:25 PM

EMVIES 2012: Mindshare leads, Madison Media Pinnacle & Maxus follow?blur=25

Mindshare retains Agency of the Year for the fifth consecutive year. Madison Media Infinity bagged Grand EMVIE

exchange4media Staff Sep 4, 2012 9:04 PM

The behaviour changing impact of social media?blur=25

It is important for brands to know the value that social brings, says Lodestar UM’s annual survey ‘WAVE 6: The Business of Social’, that lists down six key social media movements in India

Nandini Dias Aug 22, 2012 1:55 PM

The behaviour changing impact of social media?blur=25

It is important for brands to know the value that social brings, says Lodestar UM’s annual survey ‘WAVE 6: The Business of Social’, that lists down six key social media movements in India

Nandini Dias Aug 22, 2012 1:51 PM

Mindshare leads EMVIE shortlist; Maxus, Madison’s Pinnacle follow?blur=25

There are 126 case studies shortlisted. Mindshare has 27 case studies shortlisted, followed by Maxus & Pinnacle, a unit of Madison Media, with 19 and 15 case studies, respectively

exchange4media Staff Aug 14, 2012 4:07 AM

Wipro CCL reorganises media duties between Lodestar UM & Maxus?blur=25

Prior to this, the biz was divided between ZO, DDB Mudra Max & Lodestar

Noor Fathima Warsia Aug 9, 2012 11:55 PM

Use newspaper ad space effectively: Nandini Dias?blur=25

Citing the extensive Nano campaign, Nandini Dias, COO, Lodestar UM, shows how to use spaces amid newspaper editorial to gain maximum eyeballs

Surbhi Bhasin Jul 23, 2012 6:47 PM

STAR expected to rake in moolah with Indo-Pak series?blur=25

BCCI’s decision to resume cricket ties with Pakistan will enable STAR to command “higher entry rates” for the forthcoming Indo-Pak series

exchange4media Staff Jul 18, 2012 7:50 PM

Magazines are not competing with TV: AIM panel?blur=25

Magazines may not have similar reach as TV but it brings higher involvement in comparison to any other media, say experts

Synjini Nandi Jul 11, 2012 9:31 PM

I want to be careful about ‘engagement’: Shashi Sinha?blur=25

Quantitative analysis should be considered an important aspect to attract media planners & advertisers, says Lodestar UM’s Shashi Sinha

Synjini Nandi Jul 11, 2012 7:17 PM

Dabangg Bihar is fast catching up with growth markets?blur=25

Resilient in the face of challenges, emerging markets of India today have become a force marketers cannot afford to ignore

Shree Lahiri Jun 29, 2012 7:00 PM

Fuel price hike can lead to increased ad spends?blur=25

Industry leaders believe that auto manufacturers are likely to up advertising to ensure sustained demand and increased sales

Noor Fathima Warsia Jun 1, 2012 10:41 PM

Ad cap will create more chaos: Nandini Dias?blur=25

The COO of Lodestar UM points out that in the current situation, inventory pressure leads to spot drops on TV and an ad cap will make matters worse

Nandini Dias May 16, 2012 8:47 PM

Lodestar UM bags PSI’s ‘Project Axshya’ & ‘Freedom 5’?blur=25

Population Services International (PSI) has appointed Lodestar UM to handle media mandate for PSI initiatives ‘Freedom 5’ and ‘Project Axshya’ in a multi-agency pitch

Noor Fathima Warsia Mar 27, 2012 8:45 AM

IMPACT’s 50 Most Influential Women list unveiled?blur=25

IMPACT 50 Most Influential Women list was announced on March 19, 2012 in an event to honour these achievers, in Mumbai

Priyanka Mehra Mar 24, 2012 10:52 AM

IMPACT’s 50 Most Influential Women list unveiled?blur=25

The wait is over. IMPACT 50 Most Influential Women list was announced on March 19, 2012 in an event to honour these achievers, in Mumbai

Priyanka Mehra Mar 20, 2012 10:46 AM

IMPACT’s 50 Most Influential Women list unveiled?blur=25

The wait is over. IMPACT 50 Most Influential Women list was announced on March 19, 2012 in an event to honour these achievers, in Mumbai

Priyanka Mehra Mar 20, 2012 10:44 AM

IMPACT to unveil 50 Most Influential Women list today?blur=25

Special event in Mumbai today to honour trailblazing women achievers in the Media, Marketing and Advertising world

Priyanka Mehra Mar 19, 2012 8:07 AM

IMPACT to unveil Top 50 Influential Women list soon?blur=25

The initiative will acknowledge achievements of women who give a whole new meaning to the words, power and influence; the list will be unveiled on March 19

Priyanka Mehra Mar 16, 2012 8:20 AM

Watch out for the 50 Most Influential Women?blur=25

A special event will honour trailblazing women leaders in Advertising, Media, and Marketing industry on March 19 in Mumbai

Priyanka Mehra Mar 14, 2012 8:48 AM