lodestar-um
Maxus retains media mandate of L'Oreal India?blur=25

L'Oreal's review of its media biz resulted in a multi-agency pitch that saw participation from Madison, ZO, Lodestar UM, along with incumbent agency Maxus. The account has been awarded to Maxus

Priyanka Mehra Sep 25, 2013 9:39 AM

Maxus retains media mandate of L'Oreal India?blur=25

L'Oreal's review of its media biz resulted in a multi-agency pitch that saw participation from Madison, ZO, Lodestar UM, along with incumbent agency Maxus. The account has been awarded to Maxus

Priyanka Mehra Sep 25, 2013 8:04 AM

Emvies 2013: Mindshare, HUL, ibs, Lodestar UM, Ogilvy among winners?blur=25

Mindshare bags the Agency of the Year award; Hindustan Unilever declared Best Media Client of the Year; Grand Emvie for ibs

exchange4media Staff Sep 7, 2013 10:42 AM

L'Oreal India reviews media business?blur=25

It is understood that the beauty products brand is in the process of completing the pitch presentations. The biz is in the vicinity of Rs 130 cr – Rs 150 cr, as per industry sources

Maneka Tanwani Jul 2, 2013 8:41 AM

'Jugalbandi is key to successful partnerships in today's world'?blur=25

There's no single medium that can deliver everything. When radio is added to another standalone medium, there's substantial increase in reach, say experts

Saloni Datta May 29, 2013 8:14 PM

Spending on radio? Here is what marketers should avoid…?blur=25

e4m attempts to highlight mistakes that are commonly made while using radio as a mktg tool and shares tips on what should not be done while investing in radio

Saloni Surti Apr 1, 2013 9:25 PM

In-cinema advertising catches advertiser eye?blur=25

In-cinema advertising is just 0.5% of the total advertising pie, but the reach and impact of this medium is making advertisers sit up and chart its growth

Shobhana Nair Feb 25, 2013 9:08 PM

Vikatan appoints Head of Ad Sales, Television & Digital?blur=25

Charly Mandumbal takes on the mandate of heading the television and the digital teams. He moves from Lodestar UM, Chennai

Deepa Balasubramanian Jan 18, 2013 6:52 PM

Advantage branded content: Lodestar UM’s ace card?blur=25

With movies such as Cocktail, Student of the year and Talaash in 2012, Lodestar UM has exploited the tremendous power of branded content

Synjini Nandi Dec 11, 2012 6:49 PM

Dentsu Media bags SEBI’s media mandate?blur=25

SEBI had shortlisted 13 agencies for the pitch that was announced in April 2012

Noor Fathima Warsia Dec 1, 2012 8:33 PM

SEBI awards media mandate to Dentsu Media?blur=25

SEBI had shortlisted 13 agencies for the pitch that was announced in April 2012

Noor Fathima Warsia Nov 30, 2012 6:36 PM

Shashi Sinha to become IPG Mediabrands India CEO?blur=25

As reported by e4m yesterday, Lynn de Souza to turn social entrepreneur; following which, Sinha to head IPG Mediabrands India

exchange4media Staff Oct 30, 2012 11:17 PM

Shashi Sinha to become IPG Mediabrands India CEO?blur=25

As reported by e4m yesterday, Lynn de Souza to turn social entrepreneur; following which, Sinha to head IPG Mediabrands India

exchange4media Staff Oct 30, 2012 9:07 PM

Shashi Sinha to become IPG Mediabrands India CEO; Lynn de Souza to turn social entrepreneur?blur=25

It is understood that de Souza will be with IPG Mediabrands till the end of November; following which, Sinha is poised to take over IPG Mediabrands as its India CEO

Maneka Tanwani Oct 29, 2012 8:17 AM

Shashi Sinha to become IPG Mediabrands India CEO; Lynn de Souza to turn social entrepreneur?blur=25

It is understood that de Souza will be with IPG Mediabrands till the end of November; following which, Sinha is poised to take over IPG Mediabrands as its India CEO

Maneka Tanwani Oct 29, 2012 7:50 AM

My favourite RJ – Sarthak?blur=25

Sarthak brings passion to his shows. He has the power to keep the audience tuned in till the end, says Anindya Ray, VP, Lodestar UM

Saloni Surti Oct 19, 2012 9:42 PM

SOTY targets viewers with contest-based mktg?blur=25

Stressing on ‘competition’, which is a significant part of the movie, Student of the year has tied up with Tata Nano, Aircel & FedEx to launch varied contests

Synjini Nandi Oct 18, 2012 9:03 PM

SAIL awards media mandate to Lodestar UM?blur=25

The development comes in the wake of a multi-agency pitch. The account size of the business is Rs 50 crore

Noor Fathima Warsia Sep 21, 2012 10:02 PM

My favourite RJ: Darius, Fever FM?blur=25

“RJ Darius’ style of engaging is different and it helps me unwind,” says Vaishali Verma of Lodestar UM

Saloni Surti Sep 21, 2012 9:48 PM

SAIL awards media mandate to Lodestar UM?blur=25

The development comes in the wake of a multi-agency pitch. The account size of the business is Rs 50 crore

Noor Fathima Warsia Sep 21, 2012 9:24 PM