lodestar-um
'Jugalbandi is key to successful partnerships in today's world'?blur=25

There's no single medium that can deliver everything. When radio is added to another standalone medium, there's substantial increase in reach, say experts

Saloni Datta May 29, 2013 8:14 PM

Spending on radio? Here is what marketers should avoid…?blur=25

e4m attempts to highlight mistakes that are commonly made while using radio as a mktg tool and shares tips on what should not be done while investing in radio

Saloni Surti Apr 1, 2013 9:25 PM

In-cinema advertising catches advertiser eye?blur=25

In-cinema advertising is just 0.5% of the total advertising pie, but the reach and impact of this medium is making advertisers sit up and chart its growth

Shobhana Nair Feb 25, 2013 9:08 PM

Vikatan appoints Head of Ad Sales, Television & Digital?blur=25

Charly Mandumbal takes on the mandate of heading the television and the digital teams. He moves from Lodestar UM, Chennai

Deepa Balasubramanian Jan 18, 2013 6:52 PM

Advantage branded content: Lodestar UM’s ace card?blur=25

With movies such as Cocktail, Student of the year and Talaash in 2012, Lodestar UM has exploited the tremendous power of branded content

Synjini Nandi Dec 11, 2012 6:49 PM

Dentsu Media bags SEBI’s media mandate?blur=25

SEBI had shortlisted 13 agencies for the pitch that was announced in April 2012

Noor Fathima Warsia Dec 1, 2012 8:33 PM

SEBI awards media mandate to Dentsu Media?blur=25

SEBI had shortlisted 13 agencies for the pitch that was announced in April 2012

Noor Fathima Warsia Nov 30, 2012 6:36 PM

Shashi Sinha to become IPG Mediabrands India CEO?blur=25

As reported by e4m yesterday, Lynn de Souza to turn social entrepreneur; following which, Sinha to head IPG Mediabrands India

exchange4media Staff Oct 30, 2012 11:17 PM

Shashi Sinha to become IPG Mediabrands India CEO?blur=25

As reported by e4m yesterday, Lynn de Souza to turn social entrepreneur; following which, Sinha to head IPG Mediabrands India

exchange4media Staff Oct 30, 2012 9:07 PM

Shashi Sinha to become IPG Mediabrands India CEO; Lynn de Souza to turn social entrepreneur?blur=25

It is understood that de Souza will be with IPG Mediabrands till the end of November; following which, Sinha is poised to take over IPG Mediabrands as its India CEO

Maneka Tanwani Oct 29, 2012 8:17 AM

Shashi Sinha to become IPG Mediabrands India CEO; Lynn de Souza to turn social entrepreneur?blur=25

It is understood that de Souza will be with IPG Mediabrands till the end of November; following which, Sinha is poised to take over IPG Mediabrands as its India CEO

Maneka Tanwani Oct 29, 2012 7:50 AM

My favourite RJ – Sarthak?blur=25

Sarthak brings passion to his shows. He has the power to keep the audience tuned in till the end, says Anindya Ray, VP, Lodestar UM

Saloni Surti Oct 19, 2012 9:42 PM

SOTY targets viewers with contest-based mktg?blur=25

Stressing on ‘competition’, which is a significant part of the movie, Student of the year has tied up with Tata Nano, Aircel & FedEx to launch varied contests

Synjini Nandi Oct 18, 2012 9:03 PM

SAIL awards media mandate to Lodestar UM?blur=25

The development comes in the wake of a multi-agency pitch. The account size of the business is Rs 50 crore

Noor Fathima Warsia Sep 21, 2012 10:02 PM

My favourite RJ: Darius, Fever FM?blur=25

“RJ Darius’ style of engaging is different and it helps me unwind,” says Vaishali Verma of Lodestar UM

Saloni Surti Sep 21, 2012 9:48 PM

SAIL awards media mandate to Lodestar UM?blur=25

The development comes in the wake of a multi-agency pitch. The account size of the business is Rs 50 crore

Noor Fathima Warsia Sep 21, 2012 9:24 PM

Tata Nano now a work of art?blur=25

‘Nano: Art in Motion’, an on-ground initiative, saw artist Sangeeta Babani use the Tata Nano car as her canvas. The idea was executed by Lodestar UM

exchange4media Staff Sep 20, 2012 8:25 PM

EMVIES 2012: Mindshare leads, Madison Media Pinnacle & Maxus follow?blur=25

Mindshare retains Agency of the Year for the fifth consecutive year. Madison Media Infinity bagged Grand EMVIE

exchange4media Staff Sep 4, 2012 9:04 PM

The behaviour changing impact of social media?blur=25

It is important for brands to know the value that social brings, says Lodestar UM’s annual survey ‘WAVE 6: The Business of Social’, that lists down six key social media movements in India

Nandini Dias Aug 22, 2012 1:55 PM

The behaviour changing impact of social media?blur=25

It is important for brands to know the value that social brings, says Lodestar UM’s annual survey ‘WAVE 6: The Business of Social’, that lists down six key social media movements in India

Nandini Dias Aug 22, 2012 1:51 PM