lodestar-um
IDMA 2015: Mapping the age of mobile advertising?blur=25

At IDMA 2015, Affinity’s Lavin Punjabi, Affle’s Anuj Kumar, Reliance Retail’s Anupama Ahluwalia, Lodestar UM’s Nandini Dias, Vodafone’s Ronita Mitra and Vivek Bhargava of iProspect Communicate 2 discuss the future of mobile advertising

exchange4media Staff Jun 6, 2015 8:23 AM

Goafest 2015: Lodestar UM wins 3 Golds; Mindshare bags 11 metals at Media Abbys?blur=25

Madison takes home 10 metals, Maxus wins 9 metals. Mediacom, Initiative, MEC, Vizeum and ZenithOptimedia win 1 Gold each

exchange4media Staff Apr 10, 2015 9:56 PM

What brands can learn and unlearn from AAP's consummate campaign?blur=25

Aditi Mishra and Ankur Bhartiya of Lodestar UM talk about the key marketing lessons brands can learn from the recently held Delhi elections, which brought the Aam Aadmi Party to power

Aditi Mishra and Ankur Bhartiya Feb 17, 2015 8:40 AM

IndusInd Bank assigns its media duties to Lodestar UM?blur=25

The appointment of Lodestar UM is a part of the Bank’s broad strategy to strengthen its brand visibility and recall across all geographies. IndusInd Bank has made ‘Responsive Innovation’ as a central theme of its brand building programme

exchange4media Staff Sep 3, 2014 7:56 AM

IndusInd Bank assigns its media duties to Lodestar UM?blur=25

The appointment of Lodestar UM is a part of the Bank’s broad strategy to strengthen its brand visibility and recall across all geographies. IndusInd Bank has made ‘Responsive Innovation’ as a central theme of its brand building programme

exchange4media Staff Sep 2, 2014 6:10 PM

Carat Media bags media duties for Microsoft India?blur=25

Carat Media will be handling all media duties for Microsoft in India, including online and offline. Lodestar UM is the incumbent agency on the account

Priyanka Mehra Jul 18, 2014 8:00 AM

Carat Media bags media duties for Microsoft India?blur=25

Carat Media will be handling all media duties for Microsoft in India, including online and offline. Lodestar UM is the incumbent agency on the account

Priyanka Mehra Jul 17, 2014 12:59 PM

Media Abbys 2014: Lodestar UM leads with 11 metals; Grand Prix for PHD?blur=25

Lodestar UM has bagged two Gold, three Silver & six Bronze metals. Maxus & Mindshare follow with 7 metals each. Milestone Brandcom & Maxus share the third position with five metals each

exchange4media Staff May 30, 2014 7:52 AM

Winners of first ever exchange4media Dainik Bhaskar INK Awards to be announced today?blur=25

The Awards will reward creativity in newspaper advertising across 21 categories. 497 entries were received from across agencies, publications and companies

exchange4media Staff May 15, 2014 9:00 AM

Mediacom wins media mandate for Tata Docomo?blur=25

The win comes on the back of a multi-agency pitch that took place in January in Delhi. Lodestar UM is the incumbent agency on the account

Priyanka Mehra Apr 3, 2014 8:04 AM

Madison bags media duties of BJP's election campaign?blur=25

The media duties include print, television, radio and digital media. The win comes on the back of a keenly contested pitch in Delhi. The account size for the entire election

Priyanka Mehra Feb 20, 2014 11:28 PM

Madison bags media duties of BJP's election campaign?blur=25

The media duties include print, television, radio and digital media. The win comes on the back of a keenly contested pitch in Delhi. The account size for the entire election

Priyanka Mehra Feb 20, 2014 8:05 AM

Tata Docomo on the lookout for media partner?blur=25

The initial round of the multi-agency pitch took place in Delhi earlier this week. Lodestar UM is currently handling the media duties for the brand. Tata Docomo has also called for a creative pitch

Priyanka Mehra Jan 31, 2014 9:44 AM

Decoding what clients expect from their agencies?blur=25

While clients continue to desire solutions that are better, faster & cheaper, agencies say that they ought to be better remunerated in order to deliver what the clients need. The debate continues...

B Priya Nov 26, 2013 10:27 AM

exchange4media Conclave 2013: What do clients expect from agencies??blur=25

The Mumbai leg of the Conclave, to be held on Nov 25, will discuss and debate the dynamics between the two stakeholders and how both can work cohesively to manage expectations

exchange4media Staff Nov 21, 2013 9:08 AM

IPG Mediabrands elevates leadership talent to strengthen core team in India?blur=25

Nandini Dias has been appointed as CEO, Lodestar UM; Anamika Mehta is the new CEO of Initiative; and Amar Deep Singh will become CEO of MAP

Priyanka Mehra Oct 18, 2013 9:04 AM

Maxus retains media mandate of L'Oreal India?blur=25

L'Oreal's review of its media biz resulted in a multi-agency pitch that saw participation from Madison, ZO, Lodestar UM, along with incumbent agency Maxus. The account has been awarded to Maxus

Priyanka Mehra Sep 25, 2013 9:39 AM

Maxus retains media mandate of L'Oreal India?blur=25

L'Oreal's review of its media biz resulted in a multi-agency pitch that saw participation from Madison, ZO, Lodestar UM, along with incumbent agency Maxus. The account has been awarded to Maxus

Priyanka Mehra Sep 25, 2013 8:04 AM

Emvies 2013: Mindshare, HUL, ibs, Lodestar UM, Ogilvy among winners?blur=25

Mindshare bags the Agency of the Year award; Hindustan Unilever declared Best Media Client of the Year; Grand Emvie for ibs

exchange4media Staff Sep 7, 2013 10:42 AM

L'Oreal India reviews media business?blur=25

It is understood that the beauty products brand is in the process of completing the pitch presentations. The biz is in the vicinity of Rs 130 cr – Rs 150 cr, as per industry sources

Maneka Tanwani Jul 2, 2013 8:41 AM