lodestar-um
At IDMA 2015, Affinity’s Lavin Punjabi, Affle’s Anuj Kumar, Reliance Retail’s Anupama Ahluwalia, Lodestar UM’s Nandini Dias, Vodafone’s Ronita Mitra and Vivek Bhargava of iProspect Communicate 2 discuss the future of mobile advertising
exchange4media Staff Jun 6, 2015 8:23 AM
Madison takes home 10 metals, Maxus wins 9 metals. Mediacom, Initiative, MEC, Vizeum and ZenithOptimedia win 1 Gold each
exchange4media Staff Apr 10, 2015 9:56 PM
Aditi Mishra and Ankur Bhartiya of Lodestar UM talk about the key marketing lessons brands can learn from the recently held Delhi elections, which brought the Aam Aadmi Party to power
Aditi Mishra and Ankur Bhartiya Feb 17, 2015 8:40 AM
The appointment of Lodestar UM is a part of the Bank’s broad strategy to strengthen its brand visibility and recall across all geographies. IndusInd Bank has made ‘Responsive Innovation’ as a central theme of its brand building programme
exchange4media Staff Sep 3, 2014 7:56 AM
The appointment of Lodestar UM is a part of the Bank’s broad strategy to strengthen its brand visibility and recall across all geographies. IndusInd Bank has made ‘Responsive Innovation’ as a central theme of its brand building programme
exchange4media Staff Sep 2, 2014 6:10 PM
Carat Media will be handling all media duties for Microsoft in India, including online and offline. Lodestar UM is the incumbent agency on the account
Priyanka Mehra Jul 18, 2014 8:00 AM
Carat Media will be handling all media duties for Microsoft in India, including online and offline. Lodestar UM is the incumbent agency on the account
Priyanka Mehra Jul 17, 2014 12:59 PM
Lodestar UM has bagged two Gold, three Silver & six Bronze metals. Maxus & Mindshare follow with 7 metals each. Milestone Brandcom & Maxus share the third position with five metals each
exchange4media Staff May 30, 2014 7:52 AM
The Awards will reward creativity in newspaper advertising across 21 categories. 497 entries were received from across agencies, publications and companies
exchange4media Staff May 15, 2014 9:00 AM
The win comes on the back of a multi-agency pitch that took place in January in Delhi. Lodestar UM is the incumbent agency on the account
Priyanka Mehra Apr 3, 2014 8:04 AM
The media duties include print, television, radio and digital media. The win comes on the back of a keenly contested pitch in Delhi. The account size for the entire election
Priyanka Mehra Feb 20, 2014 11:28 PM
The media duties include print, television, radio and digital media. The win comes on the back of a keenly contested pitch in Delhi. The account size for the entire election
Priyanka Mehra Feb 20, 2014 8:05 AM
The initial round of the multi-agency pitch took place in Delhi earlier this week. Lodestar UM is currently handling the media duties for the brand. Tata Docomo has also called for a creative pitch
Priyanka Mehra Jan 31, 2014 9:44 AM
While clients continue to desire solutions that are better, faster & cheaper, agencies say that they ought to be better remunerated in order to deliver what the clients need. The debate continues...
The Mumbai leg of the Conclave, to be held on Nov 25, will discuss and debate the dynamics between the two stakeholders and how both can work cohesively to manage expectations
exchange4media Staff Nov 21, 2013 9:08 AM
Nandini Dias has been appointed as CEO, Lodestar UM; Anamika Mehta is the new CEO of Initiative; and Amar Deep Singh will become CEO of MAP
Priyanka Mehra Oct 18, 2013 9:04 AM
L'Oreal's review of its media biz resulted in a multi-agency pitch that saw participation from Madison, ZO, Lodestar UM, along with incumbent agency Maxus. The account has been awarded to Maxus
Priyanka Mehra Sep 25, 2013 9:39 AM
L'Oreal's review of its media biz resulted in a multi-agency pitch that saw participation from Madison, ZO, Lodestar UM, along with incumbent agency Maxus. The account has been awarded to Maxus
Priyanka Mehra Sep 25, 2013 8:04 AM
Mindshare bags the Agency of the Year award; Hindustan Unilever declared Best Media Client of the Year; Grand Emvie for ibs
exchange4media Staff Sep 7, 2013 10:42 AM
It is understood that the beauty products brand is in the process of completing the pitch presentations. The biz is in the vicinity of Rs 130 cr – Rs 150 cr, as per industry sources
Maneka Tanwani Jul 2, 2013 8:41 AM
