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Prakash Sangam redBus?blur=25

Prakash Sangam, CEO, redBus, tells us more about the new service rPool, signing MS Dhoni as brand ambassador, plans for 2019 and more

Neethu Mohan Jun 14, 2019 9:00 AM

O Line O White Rivers Media?blur=25

The agency will be marketing the brand via aggressive programmatic digital campaigns, coupled with Radio and OOH

exchange4media Staff Jun 11, 2019 5:36 PM

Colorbar?blur=25

Modi, Founder & CEO of Colorbar, says the company’s turnover was Rs 425 crore last year and they are expecting 40% growth this year

Dolly Mahayan Jun 10, 2019 8:28 AM

Oline?blur=25

Along with 75 plus retail outlets, the initiative also debuted with its cloud store in the form of its website

exchange4media Staff Jun 7, 2019 1:02 PM

Network18?blur=25

The group has said Firstpost in Print was an experiment to provide a weekend reading experience to a different audience than online

exchange4media Staff Jun 6, 2019 2:59 PM

Thodi Himmat Thoda Iodex?blur=25

Conceptualised by Leo Burnett, the TVC highlights the moments of physical pain that can halt the ambition of today's multi-tasking women

exchange4media Staff Jun 4, 2019 1:44 PM

Horlicks and Chhota Bheem?blur=25

The association is supported by a 360-degree outreach campaign including television and digital campaigns culminating through an on-ground activation

exchange4media Staff May 29, 2019 2:32 PM

Election?blur=25

Traffic on digital platforms of news networks like Manorama Online and Mathrubhumi News too set to increase manifold today, say industry heads

Neethu Mohan May 23, 2019 8:29 AM

Kantar?blur=25

The Kantar Profiles Network makes it easier for CMOs and their marketing teams to develop or optimise marketing strategies based on human understanding at scale

exchange4media Staff May 17, 2019 1:53 PM

BhavishyaKelappan?blur=25

After expanding its online presence, Bhavishya Kelappan, Business Head - Mia by Tanishq, says the brand’s biggest task is to create awareness and desirability for the brand

Simran Sabherwal May 15, 2019 9:03 AM

GOT?blur=25

Viewers need to give a missed call to get access to the #GOTHelpline

exchange4media Staff May 13, 2019 6:44 PM

Suniel Shetty for SQUATS?blur=25

Since its inception, the platform has driven more than 70,000 paid fitness transformations and has built a strong, highly-engaged online community of 5,00,000 members

exchange4media Staff May 10, 2019 2:47 PM

Virat Dhoni Boost Camp?blur=25

Boostcamp is the latest initiative by Boost to inspire young players to be the next champions in sports

exchange4media Staff May 6, 2019 1:14 PM

gaming?blur=25

Experts suggest the precautions that brands should take while associating with a gaming platform

Dolly Mahayan May 3, 2019 8:57 AM

Kashyap Vadapalli Pepperfry?blur=25

Kashyap Vadapalli, CMO, Pepperfry tells us how Pepperfry is aligning its business and communication objectives for this year to stand out amongst competitors

Anam Khan May 2, 2019 8:46 AM

Arun Goel?blur=25

Goel has been associated with Shopclues since Aug 2015 in core leadership roles and has most recently served as its Vice President of Products

exchange4media Staff Apr 30, 2019 4:11 PM

Chris Gayle Adda52?blur=25

The campaign, #BanaoDimaagKoAmeer emphasizes that true wealth is one’s intelligence and playing poker on Adda52 is the key to sharpening the mind

exchange4media Staff Apr 29, 2019 4:26 PM

Bff?blur=25

While Jeep continues to be ‘Presenting’ sponsor; channel has roped in RealIsADiamond.in as ‘Powered By’ sponsor for the latest season

exchange4media Staff Apr 26, 2019 12:43 PM

Venkat Sriramagiri?blur=25

Sriramagiri will work closely with product, business and other teams to offer innovative solutions

exchange4media Staff Apr 25, 2019 3:21 PM

Newspapers?blur=25

The campaign, signed by bigwigs such as The Hindu Group, Hindustan Times, The Times of India, Dainik Bhaskar, claims that print is still the most reliable source of news

Tasmayee Laha Roy Apr 11, 2019 8:50 AM