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Brand Factory FSW Influencer Marketing?blur=25

Influencers across the nation were associated with the retail chain and have weaved content pieces urging customers to shop at the annual shopping event

exchange4media Staff Dec 6, 2019 7:42 PM

Comscore?blur=25

Findings by Comscore reiterate India’s love for news even in the online world, Aaj Tak tops Hindi news consumption and DailyHunt is the leading news aggregator, Network18 tops video news category

Shikha Paliwal Nov 29, 2019 3:55 PM

YouTube icon?blur=25

As the trend of shoppable ads grows, brands are leveraging social media by running ads on platforms such as Instagram, Facebook, and now YouTube 

Shreshtha Verma Nov 28, 2019 8:21 AM

Shopmatic Onlinesalesai?blur=25

Shopmatic has launched a new Point of Sale feature on its platform that simplifies inventory management and expedites order generation

exchange4media Staff Nov 7, 2019 5:44 PM

DocsApp Ujda Chaman?blur=25

The campaign encourages individuals to speak up about their health problems and seek treatment from doctors using the online consultation platform

exchange4media Staff Nov 5, 2019 3:30 PM

Career vs Love?blur=25

Through the partnership, The Viral Fever subtly showcase the luxury, service and experience Marriott International has to offer through unique and relatable storytelling

exchange4media Staff Nov 4, 2019 2:57 PM

YouGov?blur=25

In general, a majority of Indians support some form of content censorship, 27% think it is not required, while 16% are unsure

exchange4media Staff Oct 31, 2019 11:13 AM

Meera Iyer?blur=25

Meera Iyer, CMO, Medlife, talks about growth trajectories, their association with Madison Media, marketing spends and adapting to new technologies

Neethu Mohan Oct 30, 2019 9:07 AM

online?blur=25

Online players have captured the market through deep discounting and deeper penetration, feel offline retailers

Shreshtha Verma Oct 25, 2019 9:10 AM

Kajal Aggarwal?blur=25

Kajal Aggarwal, an avid rummy player, whose thoughts and objectives resonate with KhelPlay Rummy’s ideology makes her an ideal choice to showcase brand's foresight in the arena of online gaming.

exchange4media Staff Oct 22, 2019 4:22 PM

ASCI?blur=25

Out of the 299 advertisements, 201 belonged to the education sector, 59 belonged to the healthcare sector, 9 to personal care, 4 to the food & beverages sector and 26 were from the ‘others’ category

exchange4media Staff Oct 22, 2019 2:36 PM

Online Marketing?blur=25

Experts believe that with the growing trend of online content marketing, there is an increasing need to drive awareness around safe user behaviour

Shreshtha Verma Oct 14, 2019 8:54 AM

SachineKhaire?blur=25

We look at technology in a way that it can create maximum good for us as well as our customers, says Khaire, Principle Architect, Vistara -Tata Sia Airlines Limited

exchange4media Staff Oct 12, 2019 8:22 AM

Kantar Frrole?blur=25

TGISocial+ is a comprehensive offering that provides new, deeper and richer insights to engage with consumers online

exchange4media Staff Oct 9, 2019 4:51 PM

snapdeal?blur=25

Snapdeal attributed this growth to the deepening of its focus on “value-priced merchandise”

exchange4media Staff Oct 7, 2019 6:12 PM

snapdeal?blur=25

The campaign comprises multiple short films each highlighting the “undiscovered stars” of online shopping

exchange4media Staff Oct 7, 2019 5:24 PM

Anil Kapur?blur=25

Prior to this, Kapur worked with global Internet technology & financial services provider, Wirecard as the company's Director for India

exchange4media Staff Oct 7, 2019 3:35 PM

Tisya Singh KidsChaupal?blur=25

KidsChaupal is an online education platform which is designed to create a support system for kids, teachers, instructors and parents to guide and choose the right career path and the skill sets

exchange4media Staff Oct 4, 2019 4:23 PM

Lufthansa?blur=25

Michael Knapp, Director B2C Marketing Asia Pacific, Lufthansa, talks about why the brand has not picked a celebrity face and how it has established itself with marketing by telling real stories

Shreshtha Verma Oct 3, 2019 8:39 AM