The brand that wins the bid will gain rights to 100 square meters of ad space at the concourse, platform levels, fare collection gates, staircases, elevators and more

Noel Dsouza Nov 3, 2020 8:36 AM

The foundation has been established with the intent to help ensure the creation of a healthy and robust news ecosystem for the digital age

exchange4media Staff Oct 27, 2020 8:22 PM

The 'Khushiyon Ka Homemaker' campaign has been conceptualized by Mash Percept

exchange4media Staff Oct 27, 2020 2:04 PM

The document issued by DMRC states that wrapping of Line 8 trains will be subject to a maximum of 10% of total train coaches and a maximum of 20% of total train sets

Noel Dsouza Oct 26, 2020 8:12 AM

The campaign celebrates the sights, sounds and smells of the country as it gears up for the festivities

exchange4media Staff Oct 24, 2020 4:00 PM

GSK created an online awareness campaign on Quora, gaining good frequency in delivering higher impression and CTR at a good CTV

exchange4media Staff Oct 16, 2020 4:51 PM

The brand will launch a high decibel campaign with brand ambassador Jacqueline Fernandez

exchange4media Staff Oct 15, 2020 3:57 PM

The winners will be awarded at a ceremony after the COVID restrictions are relaxed

exchange4media Staff Oct 15, 2020 11:37 AM

The ad film features popular digital entertainer Jeeveshu Ahluwalia

exchange4media Staff Oct 14, 2020 2:38 PM

Rishi Pratim Mukherjee, Co-founder & COO at ScoopWhoop Media, says data enables them to figure out what topics are trending on the search and social media

Nafisa Shaheen Oct 13, 2020 9:14 AM

The SOP mandates that all transactions be digital and show timings be staggered to avoid crowding

exchange4media Staff Oct 6, 2020 11:36 AM

A23 players can now try their hands at winning cash rewards by playing special rummy tournaments on the portal

exchange4media Staff Oct 5, 2020 2:37 PM

The state/UT governments have been asked to issue detailed SOPs to regulate such gatherings

exchange4media Staff Oct 1, 2020 3:17 PM

OOH leaders analyse brand opportunities, learnings from other cities and DOOH amplification under MHA guidelines as restaurants in Mumbai finally re-open in October ahead of the festive season

Noel Dsouza Oct 1, 2020 8:01 AM

Nikhil Rungta, Country Manager, India Verizon Media, says 5G will unlock new creative realities led by immersive experiences to redefine brand relationships with consumers

Nafisa Shaheen Sep 21, 2020 9:15 AM

Industry experts discuss whether ed-tech apps, who are some of the most active advertisers on TV today, will be fazed by educational institutions' decision to let students visit schools for guidance

Neeta Nair Sep 21, 2020 8:39 AM

Through its digital initiative 'Salaam Dilli', Delhi Capitals recognised the contribution of some frontline workers from Delhi NCR

exchange4media Staff Sep 18, 2020 2:14 PM

The scope of work covers the management of all consumer touchpoints including digital media, review sites, and e-commerce platforms

exchange4media Staff Sep 15, 2020 12:52 PM

The brand plans to ride high on IPL 2020 to reach out to Bharat to boost online higher education

exchange4media Staff Sep 14, 2020 6:09 PM

Mariam Mammen Mathew, CEO, ManoramaOnline, during a conversation with Nawal Ahuja, Co-founder, exchange4media Group, spoke on how tech and innovation can help build sustainable online business

exchange4media Staff Sep 12, 2020 8:35 AM