Xaxis names Bob Walczak Executive Vice President, Global Products?blur=25

As EVP, global products, Walczak will lead a new team, including product management, global partnerships and supply, focused on developing outcome-based media solutions that leverage Xaxis’ unique data, technology and supply assets to deliver measurable results to brands

exchange4media Staff Mar 3, 2017 8:52 AM

Xaxis' Light Reaction launches in the Philippines?blur=25

Global performance advertising business delivers guaranteed outcomes through innovative, pay-for-performance media model

exchange4media Staff Feb 24, 2017 10:32 AM

Xaxis' arm Light Reaction makes its debut in Hong Kong?blur=25

Light Reaction’s pay-for-performance media model provides advertisers with a risk-free way to drive real outcomes such as sales, subscriptions and other concrete forms of engagement, paying only for clearly defined consumer results

exchange4media Staff Jan 19, 2017 8:48 AM