Top Story


Home >> Industry Briefing >> Article

Sakshi announces holiday bonanza for ad agencies in AP

Font Size   16
Sakshi announces holiday bonanza for ad agencies in AP

Thirty-five ad agencies of Andhra Pradesh are in for a surprise holiday bonanza thanks largely to Telugu daily Sakshi. These are the agencies that have done a net paid billing average of Rs 7 million or more with Sakshi in the first financial year of 2008-09 after its launch. One member from each of these 35 agencies will enjoy an all-paid holiday of five days and four nights in Thailand later this month. P Sridhar, General Manager – Advertising, Sakshi, will lead this group.

KRP Reddy, Director – Marketing, Sakshi informed that of these 35 agencies, 12 were from Hyderabad, five from Visakhapatnam, three from Vijayawada, two from Tirupati and remaining 13 had been drawn in from other major districts of Andhra Pradesh. “Never before in AP have regional advertising agencies been treated to such a bonanza. We are glad that we are creating new benchmark in customer relationship by encouraging agencies to do even better,” claimed Reddy.

Sakshi had made quite a splash by launching simultaneous 23 city editions in March 2008. All these 23 centers have all-colour page editions. Nineteen of these editions are located in Andhra Pradesh, while the rest are present in metros like Delhi, Mumbai, Chennai and Bangalore. The newspaper has been designed by internationally acclaimed newspaper design legend Mario Garcia.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by