lifestyle
iContract bags digital mandate for ITC's Wills Lifestyle brand

iContract will handle the complete digital marketing & social media portfolio of Wills Lifestyle. The win comes on the back of a multi-agency pitch

Priyanka Mehra Feb 21, 2014 8:00 AM

Cheil Worldwide SW Asia bags Lavie by Bagzone

The advertising spend is valued at Rs 25-30 crore. The account will be handled by Cheil India's Gurgaon and Mumbai offices. This is Cheil's first win in Mumbai

exchange4media Staff Feb 6, 2014 7:56 AM

Cheil Worldwide SW Asia bags Lavie by Bagzone

The advertising spend is valued at Rs 25-30 crore. The account will be handled by Cheil India's Gurgaon and Mumbai offices. This is Cheil's first win in Mumbai

exchange4media Staff Feb 5, 2014 11:02 AM

Flipkart departs from its inimitable kids in women lifestyle category launch ad

The new campaign idea stems from the simple insight that no matter how many clothes women have in their closet, they still end up feeling that they don't have enough

Twishy Dec 11, 2013 8:12 AM

"The increasingly maturing lifestyle space in India is at an inflection point"

As leaders in the lifestyle space, we are redefining the category codes by now catering to the youth & focusing on food, travel & fashion, says Smeeta Chakrabarti, CEO, NDTV Lifestyle

Abid Hasan Nov 28, 2013 8:09 AM

Titan eyes Rs 2000 cr perfume market with the launch of SKINN

The company has widened its footprint in the personal lifestyle segment with the launch of its new range of perfumes; the category is currently unorganised & under-served,

Priyanka Mehra Sep 17, 2013 9:41 AM

Titan eyes Rs 2000 cr perfume market with the launch of SKINN

The company has widened its footprint in the personal lifestyle segment with the launch of its new range of perfumes; the category is currently unorganised & under-served, says Bhaskar Bhat of Titan Company

Priyanka Mehra Sep 17, 2013 8:22 AM

Wockhardt Hospitals scouts for digital agency

A multi-agency pitch is underway in Mumbai. The current creative agency on record is DDB Health & Lifestyle, while Lintas Media Group is the media agency on record

Priyanka Mehra Aug 2, 2013 8:19 AM

Madison PR adds three new clients to its roster

The new wins include blueFROG, Apollo Health and Lifestyle Limited and Splash

exchange4media Staff Jul 31, 2013 8:16 AM

Quick five with NDTV Good Times’ Shibani Sharma Khanna

"We are closely looking at delivering a content experience across consumer touch-points," says the Channel Director of NDTV Good Times

Abid Hasan Feb 27, 2013 10:25 PM

CyberMedia, A Group launch ‘Abraxas Lifestyle’

The new lifestyle magazine has a cover price of Rs 100. The monthly magazine has been launched with a print run of 25,000 copies

Abid Hasan Jan 16, 2013 8:29 PM

DDB Health & Lifestyle wins Wockhardt account

The agency has bagged the creative mandate for Wockhardt, post a multi-agency pitch

Shree Lahiri Sep 5, 2012 10:56 PM

DDB Health & Lifestyle wins Wockhardt account

The agency has bagged the creative mandate for Wockhardt, post a multi-agency pitch

Shree Lahiri Sep 5, 2012 8:08 PM

JWT India wins Louis Philippe business

This win consolidates two of Madura Fashion & Lifestyle’s largest brands, Louis Philippe and Van Heusen, under the same roof

exchange4media Staff Aug 9, 2012 6:59 PM

LG's on-ground bid to offer experience

Designed as a direct-contact initiative, LG's Lifestyle and Service on Wheels has completed a 16-city tour so far to offer product experience to consumers

Deepa Balasubramanian Jul 10, 2012 10:01 PM

OMD India adds London Dairy to kitty

OMD India bags London Dairy, premium ice cream brand in India. This is 1st time, when marketer is working with an agency in India. But OMD isn't available for comments.

exchange4media Staff Jun 4, 2012 8:05 PM

OMD India adds London Dairy to kitty

OMD India has added the media mandate of London Dairy

exchange4media Staff Jun 4, 2012 8:04 PM

Nirmal Lifestyle awards media duties to DDB MudraMax

DDB MudraMax has bagged the media duties of Nirmal Lifestyle following a multi-agency pitch; account size is said to be in the range of Rs 25-30 crore

Priyanka Nair Apr 25, 2012 9:36 AM

Food gets an edge as Vicky Goes Veg

This season of food is cutting-edge as Vicky goes Veg! Here you get a sumptuous spread of food, where you get unbelievable taste, never-seen-before recipes, a real gourmet extravaganza, and an unexplored world of vegetarian food is ahead. From Amla mayonnaise, pumpkin soup to the exotic flavours of laal maat - the season will make all vegetarians salivate.

exchange4media Staff Aug 31, 2011 11:10 AM

Nirmal Lifestyle in 10-year licencing deal with IAAF

Real estate company Nirmal Lifestyle has inked a 10-year licensing deal with the International Association of Athletics Federations (IAAF), the governing body for athletics worldwide, to develop athletics in India and encourage greater participation in the sport.

exchange4media Staff Jul 7, 2011 9:36 AM