ITC Wills Lifestyle marks the beginning of #KinnectDilli and is an extremely important addition in the agency’s kitty

exchange4media Staff Nov 13, 2017 12:32 PM


The CMO of Future Lifestyle Fashion uses more in-store and digital in her marketing mix to acquire and engage with a bigger target audience

Akshata R Murthy Sep 29, 2017 8:11 AM


Living Foodz HD will captivate viewers with its range of international shows that integrate the best of lifestyle, food and travel in innovative formats

exchange4media Staff Sep 19, 2017 12:41 PM


CheersOye! carries out the complete experience of the consumer involving discovery, bookings, payments, sharing, rewards and loyalty

exchange4media Staff Jul 14, 2017 4:05 PM


Gears up to drill deeper into entertainment, lifestyle and brands

exchange4media Staff Jun 28, 2017 11:37 AM

NDTV approves sale of Ethnic & Lifestyle Holdco?blur=25

The equity stake being sold by NDTV will be picked up by Nameh Hotels & Resorts Private Limited

Saif Ahmad Khan May 11, 2017 8:10 AM

MindShift Interactive launches personalised visual content platform- MindShift Studios?blur=25

This will include holistic management which involves selecting the right influencers, photographers, videographers and execution of the campaign, powered by analytics on the parameters assigned to understand the viability of visual content

exchange4media Staff Sep 8, 2016 1:01 PM

Mindshare leads the pack at inaugural Indian Content Marketing Awards?blur=25

The first edition of exchange4media’s Indian Content Marketing Awards (ICMA) saw Mindshare India end the night with a tally of 12 metals along with the Platinum Award, while Spykar Lifestyles and ZenithOptimedia India took away 3 metals each. Carat India won 2 Gold metals, while Carat Isobar won 1 Bronze metaI. In all, 38 metals were given away

exchange4media Staff Sep 1, 2016 9:46 PM

DishTV adds new lifestyle channel- FYI TV18?blur=25

The channel is targeted towards dual viewing (male & female) and is available in English, Telugu, Tamil & Hindi languages

exchange4media Staff Jul 12, 2016 8:10 AM

Minesweeper Media wins Nirmal Lifestyle account?blur=25

Minesweeper has bagged the prestigious Nirmal Lifestyle account and will deploy a specialized team of cross media specialists to work together on a solution that maximizes the reach and impact of the advertising campaign through Media Strategy & Planning

exchange4media Staff Mar 11, 2016 7:59 AM

Indiatimes can break into the top 3 publisher list in 12-15 months: Angad Bhatia?blur=25

Angad Bhatia, Business Head (Times Lifestyle Network )at Times Internet, who has been leading the Network’s digital properties like Indiatimes, iDiva and MensXP since 2012, speaks about their social strategy, native advertising, the impact of new age media organizations like Vox and Buzzfeed and the road ahead for Times Lifestyle Network

Abhinn Shreshtha Oct 27, 2015 8:12 AM

Conceptualised by psLive, Giovani hosts fashion event to boost brand recognition?blur=25

The experimental division from the Dentsu Aegis Network executed the event to launch the brand’s Fall Winter collection and announce Fawad Khan as its brand ambassador

exchange4media Staff Jul 25, 2015 8:27 AM

HT launches new Mumbai weekend supplement 'ht48hours'?blur=25

In a bid to bring interesting events and activities of the weekend to its Mumbai readers, Hindustan Times launched a new weekend supplement

exchange4media Staff Jun 20, 2015 9:11 AM

We have gone back to the momentum of saying 'win win win': Rana Barua?blur=25

Rana Barua, CEO, Contract Advertising & Prashanth Challapalli, Sr. VP & Digital Head, iContract talk about the challenges of building a truly digital agency, going after the right clients and setting the pace for future growth

Priyanka Mehra Nov 27, 2014 9:25 AM

 Madison Media Group creates 360 degree selfie booth at the Wills Lifestyle Fashion Week?blur=25

The two brands have devised the concept of "Wills Rock the Ramp"a 360 degree Vine booth - a twist to the traditional twirl people do to show off what they're wearing

exchange4media Staff Oct 22, 2014 11:37 AM

E-tailers and retailers lock horns for fireworks in festive skies?blur=25

The aggressive thrust from e-commerce players has forced retailers to up their game this festive season with discounts, partnerships and increased ad spends. Consumers are not complaining

Ankur Singh Oct 21, 2014 8:11 AM

Top luxury brands eye India's rising HNI market?blur=25

World’s luxury brands are keen to grab a pie of India’s growing luxury goods market. The Luxury Festival, jointly organized by GroupM & Quintessentially Lifestyle Services aims to showcase the world’s leading luxury brands in one space

exchange4media Staff Sep 3, 2014 8:22 AM

Dress to go viral: Fashion brand PEOPLE asks youth to #StartTrending?blur=25

The campaign borrows visual key elements from social networks to play with the online lifestyle of today's digitally savvy youth

exchange4media Staff Aug 11, 2014 8:00 AM

ITC's John Players calls for digital pitch?blur=25

The multi-agency pitch is expected to be a month-long process, Karan Kumar, GM, Lifestyle Retailing Business Division, ITC has confirmed to exchange4media

Priyanka Mehra Apr 25, 2014 10:02 AM