lifestyle

The two brands have devised the concept of "Wills Rock the Ramp"a 360 degree Vine booth - a twist to the traditional twirl people do to show off what they're wearing

exchange4media Staff 22-October-2014

The aggressive thrust from e-commerce players has forced retailers to up their game this festive season with discounts, partnerships and increased ad spends. Consumers are not complaining

Ankur Singh 21-October-2014

World’s luxury brands are keen to grab a pie of India’s growing luxury goods market. The Luxury Festival, jointly organized by GroupM & Quintessentially Lifestyle Services aims to showcase the world’s leading luxury brands in one space

exchange4media Staff 03-September-2014

The campaign borrows visual key elements from social networks to play with the online lifestyle of today's digitally savvy youth

exchange4media Staff 11-August-2014

The multi-agency pitch is expected to be a month-long process, Karan Kumar, GM, Lifestyle Retailing Business Division, ITC has confirmed to exchange4media

Priyanka Mehra 25-April-2014

Malik Sumrani, Assistant Manager, Social Media, Aspri Spirits is a digital native whose workaday life revolves around keeping users engaged on social media, a job that is his calling

Abhinna Shreshtha 09-April-2014

Wills Lifestyle, the main sponsor of India Fashion Week, is utilising a unique way to promote the event real-time on social media using RFID (Radio Frequency Identification) technology

Abhinna Shreshtha 26-March-2014

iContract will handle the complete digital marketing & social media portfolio of Wills Lifestyle. The win comes on the back of a multi-agency pitch

Priyanka Mehra 21-February-2014

The advertising spend is valued at Rs 25-30 crore. The account will be handled by Cheil India's Gurgaon and Mumbai offices. This is Cheil's first win in Mumbai

exchange4media Staff 06-February-2014

The advertising spend is valued at Rs 25-30 crore. The account will be handled by Cheil India's Gurgaon and Mumbai offices. This is Cheil's first win in Mumbai

exchange4media Staff 05-February-2014

The new campaign idea stems from the simple insight that no matter how many clothes women have in their closet, they still end up feeling that they don't have enough

Twishy 11-December-2013

As leaders in the lifestyle space, we are redefining the category codes by now catering to the youth & focusing on food, travel & fashion, says Smeeta Chakrabarti, CEO, NDTV Lifestyle

Abid Hasan 28-November-2013

The company has widened its footprint in the personal lifestyle segment with the launch of its new range of perfumes; the category is currently unorganised & under-served,

Priyanka Mehra 17-September-2013

The company has widened its footprint in the personal lifestyle segment with the launch of its new range of perfumes; the category is currently unorganised & under-served, says Bhaskar Bhat of Titan Company

Priyanka Mehra 17-September-2013

A multi-agency pitch is underway in Mumbai. The current creative agency on record is DDB Health & Lifestyle, while Lintas Media Group is the media agency on record

Priyanka Mehra 02-August-2013

The new wins include blueFROG, Apollo Health and Lifestyle Limited and Splash

exchange4media Staff 31-July-2013

"We are closely looking at delivering a content experience across consumer touch-points," says the Channel Director of NDTV Good Times

Abid Hasan 27-February-2013

The new lifestyle magazine has a cover price of Rs 100. The monthly magazine has been launched with a print run of 25,000 copies

Abid Hasan 16-January-2013

The agency has bagged the creative mandate for Wockhardt, post a multi-agency pitch

Shree Lahiri 05-September-2012

The agency has bagged the creative mandate for Wockhardt, post a multi-agency pitch

Shree Lahiri 05-September-2012

Advertisment

Advertisment

Advertisment

Advertisment