lifestyle
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The campaign features hit Bollywood pair, Ayushmann Khurrana and Bhumi Pednekar as brand ambassadors.

exchange4media Staff May 3, 2018 2:36 PM

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The #TigerForForca campaign highlights ‘Flex Denims’ as a product, tested by Tiger himself, in a series of still shots and seamless videos showcasing the martial arts expert’s inimitable style, while wearing his favourite Forca Flex Denims which enables freedom of movement.

exchange4media Staff Apr 24, 2018 1:55 PM

J Suresh Arvind Lifestyles?blur=25

J Suresh, Managing Director and Chief Executive Officer, Arvind Lifestyle Brands Limited. chatted with exchange4media on the launch of the brand's private label ‘Arvind – Ready to Wear,' its business model, marketing strategies and more

Misbaah Mansuri Apr 24, 2018 8:52 AM

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The RCB team will sport WROGN designs off the field and the WROGN logo on their caps and helmets when in action on the field.

exchange4media Staff Apr 2, 2018 5:18 PM

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In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

Sonam Saini Mar 16, 2018 8:57 AM

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The awards celebrate the game-changers in India’s fine-dining, nightlife and lifestyle entertainment landscape.

exchange4media Staff Mar 7, 2018 4:09 PM

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Mullen Lintas was chosen after a competitive multi-agency pitch that saw participation from some of the leading advertising agencies in India

exchange4media Staff Nov 22, 2017 8:00 AM

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The campaign creatively explores the unrealistic demands of perfection that the society places on a young girl

exchange4media Staff Nov 18, 2017 12:00 AM

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ITC Wills Lifestyle marks the beginning of #KinnectDilli and is an extremely important addition in the agency’s kitty

exchange4media Staff Nov 13, 2017 12:32 PM

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The CMO of Future Lifestyle Fashion uses more in-store and digital in her marketing mix to acquire and engage with a bigger target audience

Akshata R Murthy Sep 29, 2017 8:11 AM

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Living Foodz HD will captivate viewers with its range of international shows that integrate the best of lifestyle, food and travel in innovative formats

exchange4media Staff Sep 19, 2017 12:41 PM

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CheersOye! carries out the complete experience of the consumer involving discovery, bookings, payments, sharing, rewards and loyalty

exchange4media Staff Jul 14, 2017 4:05 PM

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Gears up to drill deeper into entertainment, lifestyle and brands

exchange4media Staff Jun 28, 2017 11:37 AM

NDTV approves sale of Ethnic & Lifestyle Holdco?blur=25

The equity stake being sold by NDTV will be picked up by Nameh Hotels & Resorts Private Limited

Saif Ahmad Khan May 11, 2017 8:10 AM

MindShift Interactive launches personalised visual content platform- MindShift Studios?blur=25

This will include holistic management which involves selecting the right influencers, photographers, videographers and execution of the campaign, powered by analytics on the parameters assigned to understand the viability of visual content

exchange4media Staff Sep 8, 2016 1:01 PM

Mindshare leads the pack at inaugural Indian Content Marketing Awards?blur=25

The first edition of exchange4media’s Indian Content Marketing Awards (ICMA) saw Mindshare India end the night with a tally of 12 metals along with the Platinum Award, while Spykar Lifestyles and ZenithOptimedia India took away 3 metals each. Carat India won 2 Gold metals, while Carat Isobar won 1 Bronze metaI. In all, 38 metals were given away

exchange4media Staff Sep 1, 2016 9:46 PM

DishTV adds new lifestyle channel- FYI TV18?blur=25

The channel is targeted towards dual viewing (male & female) and is available in English, Telugu, Tamil & Hindi languages

exchange4media Staff Jul 12, 2016 8:10 AM

Minesweeper Media wins Nirmal Lifestyle account?blur=25

Minesweeper has bagged the prestigious Nirmal Lifestyle account and will deploy a specialized team of cross media specialists to work together on a solution that maximizes the reach and impact of the advertising campaign through Media Strategy & Planning

exchange4media Staff Mar 11, 2016 7:59 AM

Indiatimes can break into the top 3 publisher list in 12-15 months: Angad Bhatia?blur=25

Angad Bhatia, Business Head (Times Lifestyle Network )at Times Internet, who has been leading the Network’s digital properties like Indiatimes, iDiva and MensXP since 2012, speaks about their social strategy, native advertising, the impact of new age media organizations like Vox and Buzzfeed and the road ahead for Times Lifestyle Network

Abhinn Shreshtha Oct 27, 2015 8:12 AM