lifestyle
South Conclave

The second exchange4media Conclave-South will be held today at the Taj MG Road, Bangalore

exchange4media Staff Nov 30, 2018 8:41 AM

ibc personalisation panel

At exchange4media’s India Brand Conclave, a panel discussion took place on how marketers can enhance their personalization game

exchange4media Staff Nov 30, 2018 8:05 AM

IBC 2018

Experts from Cars24, Volkswagen, IPG Mediabrands, Zee Media, Philips, GSK Consumer Healthcare, GE, MediaKeys India among others will deliver talks at Leela Ambience, Gurugram tomorrow

exchange4media Staff Nov 28, 2018 8:29 AM

Vishak Kumar

Chief Executive Officer of Madura Fashion & Lifestyle, a business unit of Aditya Birla Fashion and Retail Ltd, spearheads India’s iconic fashion brands such as Louis Philippe, Van Heusen, and others

exchange4media Staff Nov 26, 2018 8:42 AM

IBC

The fifth edition of the Indian Marketing Awards and India Brand Conclave 2018 will be held on November 29 in Gurugram

exchange4media Staff Nov 23, 2018 8:56 AM

Vakharia co-founded the brand in 1992 and has been the COO & Director since 2014.

exchange4media Staff Sep 4, 2018 5:19 PM

Released under music label T-series, the PROWL Anthem has also reached audiences through India’s prominent radio and music channels

exchange4media Staff Sep 3, 2018 3:07 PM

The campaign is witnessing a positive response and is taking over social media, encouraging the youth icons of India to share their moves and challenge their friends to do the same.

exchange4media Staff Jun 9, 2018 8:53 AM

The campaign features hit Bollywood pair, Ayushmann Khurrana and Bhumi Pednekar as brand ambassadors.

exchange4media Staff May 3, 2018 2:36 PM

The #TigerForForca campaign highlights ‘Flex Denims’ as a product, tested by Tiger himself, in a series of still shots and seamless videos showcasing the martial arts expert’s inimitable style, while wearing his favourite Forca Flex Denims which enables freedom of movement.

exchange4media Staff Apr 24, 2018 1:55 PM

J Suresh Arvind Lifestyles

J Suresh, Managing Director and Chief Executive Officer, Arvind Lifestyle Brands Limited. chatted with exchange4media on the launch of the brand's private label ‘Arvind – Ready to Wear,' its business model, marketing strategies and more

Misbaah Mansuri Apr 24, 2018 8:52 AM

The RCB team will sport WROGN designs off the field and the WROGN logo on their caps and helmets when in action on the field.

exchange4media Staff Apr 2, 2018 5:18 PM

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

Sonam Saini Mar 16, 2018 8:57 AM

The awards celebrate the game-changers in India’s fine-dining, nightlife and lifestyle entertainment landscape.

exchange4media Staff Mar 7, 2018 4:09 PM

Mullen Lintas was chosen after a competitive multi-agency pitch that saw participation from some of the leading advertising agencies in India

exchange4media Staff Nov 22, 2017 8:00 AM

The campaign creatively explores the unrealistic demands of perfection that the society places on a young girl

exchange4media Staff Nov 18, 2017 12:00 AM

ITC Wills Lifestyle marks the beginning of #KinnectDilli and is an extremely important addition in the agency’s kitty

exchange4media Staff Nov 13, 2017 12:32 PM

The CMO of Future Lifestyle Fashion uses more in-store and digital in her marketing mix to acquire and engage with a bigger target audience

Akshata R Murthy Sep 29, 2017 8:11 AM