life

The campaign made use of the device that people use the most- mobile- and turned it into a facilitator for practising yoga

exchange4media Staff Jun 25, 2018 5:05 PM

Gozoop is entrusted with the task of engaging with users on behalf of Mahindra Lifespaces on social media platforms including Facebook, Twitter and LinkedIn.

exchange4media Staff Jun 20, 2018 5:26 PM

The campaign is witnessing a positive response and is taking over social media, encouraging the youth icons of India to share their moves and challenge their friends to do the same.

exchange4media Staff Jun 9, 2018 8:53 AM

These humorous films are supported through print and outdoor mediums as well. They show the father-son duo in different scenarios to bring out various benefits and offerings, available on the Medlife app

exchange4media Staff Jun 9, 2018 8:52 AM

Bajaj Allianz Life Insurance has signed up Sanjeev Shrivastava to promote their bonus policy

Madhuwanti Saha Jun 6, 2018 9:00 AM

The Marathon of Life Campaign

‘The Marathon Life’ campaign for Franklin Templeton Investments by Mirum India is headed to Cannes 2018

exchange4media Mumbai Bureau Jun 5, 2018 8:56 AM

From the first match until the 57th match, 146 brands across 63 categories have advertised on Star Sports

exchange4media Staff May 24, 2018 10:04 AM

The mandate encapsulates digital communication and digital media creative duties.

exchange4media Staff May 21, 2018 1:05 PM

Bharti-Airtel issued a statement claiming the apex court dismissed Jio’s petition granting Airtel a partial reprieve over its IPL advertising campaign

exchange4media Staff May 21, 2018 9:43 AM

In February 2018, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 193 advertisements out of the total of 290 advertisements it evaluated

exchange4media Staff May 10, 2018 4:38 PM

TAM Sports

Online shopping entered this time with a hike of 8 per cent with six brands in IPL 11

exchange4media Staff May 10, 2018 8:58 AM

The campaign features hit Bollywood pair, Ayushmann Khurrana and Bhumi Pednekar as brand ambassadors.

exchange4media Staff May 3, 2018 2:36 PM

The idea behind ‘Think ahead, Think Travel Insurance’ is a call to action for travellers. It stems from the core thought of having the prudence to acknowledge and protect against the risks that could hamper the planning and hard work to achieve all the good things.

exchange4media Staff Apr 28, 2018 8:52 AM

MindShift Interactive will manage the account of Aegon Life Insurance's Mumbai office

exchange4media Staff Apr 24, 2018 6:14 PM

The #TigerForForca campaign highlights ‘Flex Denims’ as a product, tested by Tiger himself, in a series of still shots and seamless videos showcasing the martial arts expert’s inimitable style, while wearing his favourite Forca Flex Denims which enables freedom of movement.

exchange4media Staff Apr 24, 2018 1:55 PM

J Suresh Arvind Lifestyles

J Suresh, Managing Director and Chief Executive Officer, Arvind Lifestyle Brands Limited. chatted with exchange4media on the launch of the brand's private label ‘Arvind – Ready to Wear,' its business model, marketing strategies and more

Misbaah Mansuri Apr 24, 2018 8:52 AM

Madhu Purnima Kishwar, founder Manushi, a journal about women, demanded a refund of Rs 10,000 which she had paid to the Editors Guild of India for lifetime membership.

exchange4media Staff Apr 17, 2018 12:26 PM

The show will bring to India Brian McFadden of Westlife and Keith Duffy of Boyzone. The fest will be held on 19th May 2018 at Mumbai and 20th May 2018 at Bengaluru.

exchange4media Staff Apr 11, 2018 4:33 PM

In Life Sahi Hai 2, the duo of Amit and Jasjeet are joined by a new roommate, Vaibhav. That makes it three –- the perfect number for trouble!

exchange4media Staff Apr 6, 2018 5:32 PM