The idea behind ‘Think ahead, Think Travel Insurance’ is a call to action for travellers. It stems from the core thought of having the prudence to acknowledge and protect against the risks that could hamper the planning and hard work to achieve all the good things.
The #TigerForForca campaign highlights ‘Flex Denims’ as a product, tested by Tiger himself, in a series of still shots and seamless videos showcasing the martial arts expert’s inimitable style, while wearing his favourite Forca Flex Denims which enables freedom of movement.
Bajaj Allianz Life Insurance launched its latest campaign 'Samjho Ho Gaya', which is designed to speak to consumers on its brand promise – 'Life Goals. Done'. The nationwide campaign targets life maximizers, the new age investors of India who are taking advantage of India’s fortitude.
Launched in June 2014, the channel has been in the top five channels in the lifestyle genre. In a conversation with Exchange4media, Swati Mohan, Business Head, Fox Networks Group shares the insights on re-branding, the strategy and the new content line up of the channel.