life

Online shopping entered this time with a hike of 8 per cent with six brands in IPL 11

exchange4media Staff 10-May-2018

The campaign features hit Bollywood pair, Ayushmann Khurrana and Bhumi Pednekar as brand ambassadors.

exchange4media Staff 03-May-2018

The idea behind ‘Think ahead, Think Travel Insurance’ is a call to action for travellers. It stems from the core thought of having the prudence to acknowledge and protect against the risks that could hamper the planning and hard work to achieve all the good things.

exchange4media Staff 28-April-2018

MindShift Interactive will manage the account of Aegon Life Insurance's Mumbai office

exchange4media Staff 24-April-2018

The #TigerForForca campaign highlights ‘Flex Denims’ as a product, tested by Tiger himself, in a series of still shots and seamless videos showcasing the martial arts expert’s inimitable style, while wearing his favourite Forca Flex Denims which enables freedom of movement.

exchange4media Staff 24-April-2018

J Suresh, Managing Director and Chief Executive Officer, Arvind Lifestyle Brands Limited. chatted with exchange4media on the launch of the brand's private label ‘Arvind – Ready to Wear,' its business model, marketing strategies and more

Misbaah Mansuri 24-April-2018

Madhu Purnima Kishwar, founder Manushi, a journal about women, demanded a refund of Rs 10,000 which she had paid to the Editors Guild of India for lifetime membership.

exchange4media Staff 17-April-2018

The show will bring to India Brian McFadden of Westlife and Keith Duffy of Boyzone. The fest will be held on 19th May 2018 at Mumbai and 20th May 2018 at Bengaluru.

exchange4media Staff 11-April-2018

In Life Sahi Hai 2, the duo of Amit and Jasjeet are joined by a new roommate, Vaibhav. That makes it three –- the perfect number for trouble!

exchange4media Staff 06-April-2018

With its latest launch in Slovenia, Travelxp has opened a window to the world for the viewers of Slovenia through the T-2 platform.

exchange4media Staff 04-April-2018

The RCB team will sport WROGN designs off the field and the WROGN logo on their caps and helmets when in action on the field.

exchange4media Staff 02-April-2018

Sai Narayan, Associate Director & Head Marketing Policybazaar.com and Paisabazaar.com, talked about their first regional campaign and their recent partnership with Microsoft

Anam Khan 28-March-2018

With the Joyful Homecomings campaign, Mahindra Lifespaces is sparking meaningful conversations and giving people the chance to own a home at just Rs.1

exchange4media Staff 17-March-2018

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

Sonam Saini 16-March-2018

The account size is estimated to be upwards of INR 50 crores and will be handled out of the Mumbai office led by Kunal Jamuar, Managing Partner - West and South, Havas Media India

exchange4media Staff 14-March-2018

The awards celebrate the game-changers in India’s fine-dining, nightlife and lifestyle entertainment landscape.

exchange4media Staff 07-March-2018

Bajaj Allianz Life Insurance launched its latest campaign 'Samjho Ho Gaya', which is designed to speak to consumers on its brand promise – 'Life Goals. Done'. The nationwide campaign targets life maximizers, the new age investors of India who are taking advantage of India’s fortitude.

exchange4media Staff 05-March-2018

Multimedia brand campaign positions iProtect Smart as the ultimate term life cover plan

exchange4media Staff 05-March-2018

As a part of the mandate, SoCheers will manage the entire digital duties for Wok Express which includes social media management, digital engagement and strategy and will help drive business objectives

exchange4media Staff 27-February-2018

Launched in June 2014, the channel has been in the top five channels in the lifestyle genre. In a conversation with Exchange4media, Swati Mohan, Business Head, Fox Networks Group shares the insights on re-branding, the strategy and the new content line up of the channel.

Sonam Saini 27-February-2018

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