The channel has allocated 60% of marketing spends on TV & cinema platforms, while 40% spends will be on print, digital, radio and outdoor

Synjini Nandi Feb 16, 2013 10:30 PM

Life OK launches Indian adaptation ‘Welcome – Bazzi mehmaan nawaazi ki’. The show goes on air today

Synjini Nandi Jan 21, 2013 7:19 PM

To promote Lord Ganesha’s entry in Life Ok’s prime time show Mahadev, the channel rolls out an extensive 15-day OOH campaign

Priyanka Nair Dec 26, 2012 8:50 PM

India’s Fastest Growing Hindi GEC completes one year of entertaining viewers

exchange4media Staff Dec 19, 2012 7:47 PM

The channel has used bus panels, hoardings, drapes at airports & gantries to push new show based on 26/11 Mumbai terror attack

Priyanka Nair Nov 21, 2012 7:42 PM

Turf war in the genre has led Hindi GECs to push creative boundaries not only in content ideas but also in presentation style and story formats

Synjini Nandi Nov 16, 2012 7:47 PM

Unlike ‘Ram Leela’, which was a finite-episode show, ‘2612’ will be a weekday daily fiction show. It will be aired at 9PM from Nov 26

Synjini Nandi Nov 16, 2012 7:20 PM

The two-week campaign is rolled out in Mumbai, Delhi, Uttar Pradesh, Gujarat & other key markets of Maharashtra

Priyanka Nair Nov 12, 2012 7:31 PM

The content strategy is to create topical properties with a pre-decided number of episodes

Synjini Nandi Oct 18, 2012 5:20 AM

Vijay TV is available on free view till August 15 and viewers can catch a special line-up of programmes for the Indian Independence Day

exchange4media Staff Aug 10, 2012 7:41 PM

STAR India’s second GEC’s General Manager Ajit Thakur states that Life OK’s high has come on the back of experiments & innovations

Noor Fathima Warsia May 24, 2012 8:28 PM

With Colors & Zee TV sharing #2 spot, Sony is on #3 and Life Ok is on 4. Star Plus continues as genre leader

exchange4media Staff May 23, 2012 9:31 PM

STAR India is set to launch a second Hindi movie channel, Movies Ok, on May 6. Like Hindi GEC Life Ok, this channel too does not sport STAR branding

exchange4media Staff May 2, 2012 6:44 PM

In Part 1 of the report STAR India CEO Uday Shankar traces the media group’s growth graph, in Part 2, he cites the reasons for the spectacular performance

Noor Fathima Warsia Feb 27, 2012 8:16 AM

In the last 3 years, STAR India’s revenue has doubled & profit more than doubled. It now eyes next level of growth. CEO Uday Shankar on the growth plans

Noor Fathima Warsia Feb 24, 2012 8:17 AM

STAR India’s youngest channel Life OK has opened with 87 GRPs – more than double the numbers erstwhile GEC Star One fetched for STAR.

Noor Fathima Warsia Dec 29, 2011 8:09 AM

Bates Asia has partnered with Star to bring its ‘Life OK’ dreams to reality, covering every corner of streets in more than 100 cities with the channel’s presence.

exchange4media Staff Dec 27, 2011 9:12 AM

Bates Asia has partnered with Star to bring its ‘Life OK’ dreams to reality, covering every street corner in more than 100 cities with the channel’s presence.

exchange4media Staff Dec 27, 2011 8:35 AM

In an extensive conversation with exchange4media, Uday Shankar, CEO, STAR India, divulges details on STAR’s biggest move yet – Life OK.

Noor Fathima Warsia Dec 19, 2011 9:00 AM