Kerala has a total market size of 6 million cable homes, out of which, DEN has more than 20 per cent market share currently

exchange4media Staff May 14, 2014 7:52 AM

Week 16 of 2014 saw Star Plus further consolidate its previous week's gains, recording 791 million TVTs. Meanwhile, Sab TV and Sony saw steep decline in their viewership

exchange4media Staff Apr 25, 2014 9:54 AM

ZEE Network may be planning to launch two new channels '&' TV and Zindagi. Sources indicate that the launch will be along the lines of Life OK from STAR and Rishtey from Colors

Abhinav Trivedi Mar 24, 2014 7:07 AM

The Asia Cup 2014 tournament will be exclusively televised on Star Life OK starting Feb 25. This is for the first time that Star Life OK will be showing live cricket in the UK & Europe

exchange4media Staff Feb 17, 2014 12:50 PM

As per the TVT data sourced from TAM subscribers in the HSM market for Week 4 of 2014, the major GECs continued to witness further fall in viewership, while Life OK and Sab TV saw gains

exchange4media Staff Jan 31, 2014 7:44 AM

Except Star Plus & Zee TV, the other GECs saw a decline in viewership. Sony, however, saw a small hike, but continued to be placed in the sixth position

Abhinav Trivedi Dec 13, 2013 7:54 AM

Seal was earlier the Marketing Head of Life OK. Parinda Singh, currently the AVP - Marketing of Life OK, likely to fill in Seal's position

Abhinav Trivedi Dec 5, 2013 10:26 AM

Seal was earlier the Marketing Head of Life OK. Parinda Singh, currently the AVP - Marketing of Life OK, likely to fill in Seal's position

Abhinav Trivedi Dec 5, 2013 7:54 AM

Although economic slowdown is affecting all media platforms, 10+2 ad cap has aggravated problems for b’casting industry as it has taken away its inventory flexibility

Abhinav Trivedi Oct 17, 2013 8:15 AM

Mythology appeals to a large number of audiences in our country, pushing channels to re-tell stories in an enriching manner. Such shows ensure stickiness, say experts

Abhinav Trivedi Sep 9, 2013 7:58 AM

Speaking at the MMA India Forum, the VP, Marketing, Bharti Airtel said that while TV has its own limitations, mobiles can deliver a message to every village in the country

Rashi Bisaria Sep 6, 2013 10:27 AM

Speaking at the MMA India Forum, the VP, Marketing, Bharti Airtel said that while TV has its own limitations, mobiles can deliver a message to every village in the country

Rashi Bisaria Sep 6, 2013 10:26 AM

Independence Day saw a huge surge in viewership for almost all GECs. Star Plus retained its leadership position in Week 33 with gross TVT of 490 million

Abhinav Trivedi Aug 23, 2013 7:54 AM

Media planners and critics cite digitisation, better content and maha-episodes as reasons behind the channels gaining viewership in the last two weeks

Abhinav Trivedi Aug 22, 2013 9:09 AM

Differentiated content, continuous programming on weekends, reality-based crime shows comprise three significant elements for the channel

Synjini Nandi Jun 20, 2013 12:15 PM

From launching music videos on the digital platform to a strategic audio visual OOH campaign, the channel has gone all out to create buzz for the show

Synjini Nandi May 31, 2013 8:23 PM

From glamourising content, creating hybrid genres, undertaking cinema advtg to disruptive mktg, 2013 is seeing a lot of experimentation by Hindi GECs

Synjini Nandi Mar 29, 2013 7:28 PM

A four-minute promotional content of ‘Savitri’ was played for the first time in cinema advertising in digital theatres coinciding with the new film releases of the week

exchange4media Staff Mar 9, 2013 3:36 AM

The television series on Life Ok is part of the marketing initiative to promote movie ‘Ek Thhi Dayan’. The 8-part series will be telecast at 11PM on weekends

Synjini Nandi Mar 5, 2013 6:55 PM

The channel has launched limited edition DVDs to extend the brand identity of its daily fiction show, owing to popular demand

Synjini Nandi Feb 19, 2013 7:58 PM