life-insurance
Adding spice to ‘boring’ brands?blur=25

The right creative idea can infuse life in low-involvement products or in sober categories such as finance to create apt brand recall and allow brand preference

Twishy Nov 19, 2012 8:09 PM

“Edelweiss TVC is funny but positioning could be better”?blur=25

The situations in the ads are real but the idea is similar to Max New York Life Insurance campaign, say creative honchos

Twishy Oct 29, 2012 8:04 PM

Yuvi shares life’s lessons in Birla Sun Life ad?blur=25

Cricketer Yuvraj Singh’s remarkable comeback on and off the field adds credence to Birla Sun Life Insurance’s latest ad

Shree Lahiri Sep 18, 2012 8:30 PM

Integrate mktg & sales to drive profit: Marketers?blur=25

Instead of seeing marketing and sales as two separate entities, successful marketers have struck a balance

Priyanka Nair Aug 28, 2012 7:41 PM

Video: The future lies in emerging markets?blur=25

Marketers, brand strategists, & media planners talk about how emerging markets in India present golden opportunity for growth in the coming times

Deepika Bhardwaj Jul 2, 2012 7:35 PM

Marketers show confidence in Bihar’s potential?blur=25

Bihar is shedding its backward tag and increasingly getting the thumbs up from marketers, who feel they can no longer ignore the potential the state offers

Shree Lahiri Jun 28, 2012 7:55 PM

ING Life Insurance launches ‘Life in a Metro’ initiative?blur=25

ING Life Insurance initiates a consumer engagement programme that uses Namma Metro stations to promote awareness about the need for savings

Priyanka Nair Mar 14, 2012 8:18 AM

Aviva plays up ‘dad’ factor in Multiroles campaign?blur=25

Created by BBDO India, Aviva Life Insurance’s new campaign looks at protection from an aspect of celebration and not of fear

Priyanka Mehra Feb 7, 2012 2:41 PM

Flashed Yesterday: ING Life Insurance appoints Law & Kenneth?blur=25

ING Life Insurance has appointed Law & Kenneth as its creative partner. Rediffusion Y&R was the incumbent agency on the business

exchange4media Staff Feb 7, 2012 7:16 AM

ING Life Insurance appoints Law & Kenneth?blur=25

ING Life Insurance has appointed Law & Kenneth as its creative partner. Rediffusion Y&R was the incumbent agency on the business

exchange4media Staff Feb 6, 2012 7:09 AM

Financial brands buzz 'money' on radio?blur=25

Radio is being tapped in interesting ways by financial brands. A look at how Visa, Muthoot and Kotak Life are leveraging this medium

Priyanka Nair Feb 2, 2012 8:07 AM

Financial brands getting the message right on radio?blur=25

Radio is being tapped in interesting ways by financial brands. A look at how Visa, Muthoot and Kotak Life are leveraging this medium

Priyanka Nair Feb 1, 2012 7:21 AM

Kotak Life assures financial support as ‘Another You’?blur=25

The campaign highlights Kotak Assured Income Plan’s proposition to guarantee a parallel stream of income, supplementing one’s regular earnings

Sai Prasanna Jan 16, 2012 7:50 AM

IMPACT Annv Spl: 7 traits of the new age customer?blur=25

 Gaurav Rajput, Aviva Life Insurance, writes about the new age consumer traits that make today’s consumer different from the previous generation.

Gaurav Rajput Dec 15, 2011 8:08 AM

Ad Review: Birla Sun Life Insurance - leaving nothing to chance?blur=25

Birla Sun Life Insurance’s new campaign asks people to take control of their dreams and not leave them to chance. Has the campaign achieved its objective? Find out…

Deepika Bhardwaj Nov 8, 2011 7:53 AM

Guest Article: The ABC of Branding – Anisha Motwani?blur=25

Turning a product in to a brand requires incremental efforts, but it is worth it because it is the brand that adds significant value when it is well recognised and evokes positive associations in the minds of the consumer, writes Anisha Motwani, CMO, Max New York Life Insurance.

Anisha Motwani Sep 6, 2011 9:09 AM

IndiaFirst gives a campaign push to its ‘Money Back Health Insurance Plan’?blur=25

IndiaFirst Life Insurance has rolled out a new ad campaign for one-of-its-kind ‘Money Back Health Insurance Plan’. Segregated across all verticals - television, outdoor media and digital space - the campaign has been powered by Saatchi & Saatchi and Think WhyNot.

exchange4media Staff Aug 18, 2011 10:40 AM

Ad Review: Guiding young minds the Birla Sun Life & Career Launcher way?blur=25

Birla Sun Life’s new ad focuses on the newly launched website www.NotJobsButPassion.com, which is the outcome of Birla Sun Life Insurance and Career Launcher joining hands.

Shubhangi Mehta Jan 5, 2011 7:50 AM

‘Life insurance is a long term business and thus long term sustainable profitability is the key’?blur=25

“Life insurance is a long term business and thus long term sustainable profitability is the key. The industry is already very competitive with 23 players... In the coming years, companies that can strike a the balance between creating value for customers and the shareholder capital will sustain and achieve the breakeven mark,” says Nageswara Rao, MD and CEO, IDBI Federal Life Insurance.

exchange4media Staff Nov 22, 2010 7:38 AM

LIC of India empanels RK Swamy, Mudra, DraftFCB+Ulka, JWT?blur=25

Following a multi-agency pitch, Life Insurance Corporation (LIC) of India has finalised the empanelment of its agencies. They include RK Swamy, Mudra Communication, DraftFCB+Ulka and JWT India. The media arms of these agencies would handle the media part of the business. As per media report, LIC’s ad spends last year were in the region of Rs 100 crore.

Tasneem Limbdiwala Jan 20, 2010 7:44 AM