life-insurance
 Carat to handle IndiaFirst Life Insurance’s media account?blur=25

Carat Media bagged account on the back of a multi-agency pitch against eight major agencies

exchange4media Staff Jan 15, 2015 2:30 PM

Viewability in display advertising gains prominence among advertisers?blur=25

For advertisers, a system that allows you to buy only ads that have been proven to be seen could be a better alternative to buying in bulk through CPM, though admittedly

Abhinn Shreshtha Dec 19, 2014 8:47 AM

Infectious wins creative duties of Aegon Religare Life Insurance?blur=25

Infectious will be responsible for the all the marketing and communication requirements of the company

exchange4media Staff Dec 9, 2014 8:14 AM

Is digital the new darling of the BFSI sector??blur=25

Key players are channeling a fair share of their budgets towards creating innovative digital properties that connect with their consumers

Abhinn Shreshtha Nov 19, 2014 8:11 AM

Programmatic ads cannot replace sales teams?blur=25

The automated system of buying and selling ads is still in its early stages, but it has raised a storm of questions over several issues - primarily, if it will replace sales teams

Abhinn Shreshtha Sep 8, 2014 7:49 AM

Bajaj Allianz Life Insurance appoints new CMO?blur=25

As CMO, Vijay Sinha will be responsible for driving customer focus, organisational strategy on marketing, customer service & retention. He was earlier with Tata AIG Life Insurance for over 10 years

exchange4media Staff Aug 28, 2014 7:53 AM

Bajaj Allianz Life Insurance appoints new CMO?blur=25

As CMO, Vijay Sinha will be responsible for driving customer focus, organisational strategy on marketing, customer service & retention. He was earlier with Tata AIG Life Insurance for over 10 years

exchange4media Staff Aug 27, 2014 10:29 AM

Exide Life Insurance unveils its first advertising campaign?blur=25

The campaign communicates a key message that to ensure your long journey of life is a happy one, you need someone known by your side

exchange4media Staff Jun 24, 2014 8:21 AM

IPL 7: GECs gain ground with fragmented viewership?blur=25

With IPL viewership getting fragmented between online & TV, GECs are emerging as the gainers, say media observers, who add that the viewership of GECs has been consistent because of the change in the programming strategy

Abhinav Trivedi May 12, 2014 8:17 AM

DEN Networks appoints Gaurav Tikoo as GM, Brand?blur=25

Tikoo's previous stint was with HCL Infosystems as head of Global Marketing Mobility Solutions. He was instrumental in creating and managing HCL's "ME" tablet brand globally

exchange4media Staff Apr 29, 2014 7:54 AM

What clients want from Goafest this year??blur=25

Good content, a stand on scam ads & higher participation from agencies are the key expectations of clients from Goafest this year in order to wholeheartedly participate in the festival

Priyanka Mehra Apr 28, 2014 9:35 AM

Marketers balancing spends between news and IPL?blur=25

News & IPL continue to be favourite properties on TV among brands this year. Though a clear fragmentation is not visible, in some cases budget allocation towards news has gone up without affecting IPL spends

Abhinav Trivedi Apr 21, 2014 8:21 AM

IPL 7: Starsports.com and Set Max to compete for ad sales?blur=25

The digital broadcaster has slots for 2 co-sponsors & 4 associate sponsors during the live streaming of IPL this year. Reach & bandwidth though continue to be important factors for availability of IPL online

Abhinav Trivedi Apr 11, 2014 8:45 AM

Bajaj Allianz engages in the unique art of brand activation that enables big dreams?blur=25

Rituraj Bhattacharya, Head of Product Development and Market Management, Bajaj Allianz Life Insurance, talks at the Pitch CMO Summit 2014 on how innovative activations help reinvent brands

Henna Achhpal Mar 26, 2014 7:39 AM

Birla Sun Life Insurance's refreshing take on living for today while planning for tomorrow?blur=25

The new TVC, conceptualised by Taproot India, endearingly captures people's desire to live in the present with the anxiety to secure their futures

Twishy Feb 24, 2014 9:12 AM

Can mobile advertising reach the Rs 430-cr mark in 2014??blur=25

Every year-end survey has pegged mobile ad spends to outgrow all other media through 2014 and beyond. exchange4media speaks to some advertisers to know what the potential of this medium actually is

Abhinna Shreshtha Feb 5, 2014 7:55 AM

Taproot India wins creative duties of Birla Sun Life Insurance?blur=25

Taproot India won the account post a multi-agency pitch. The account size is estimated to be approx Rs 50 cr - Rs 60 cr. The incumbent on the account is JWT India

Priyanka Mehra Sep 6, 2013 10:18 AM

Taproot India wins creative duties of Birla Sun Life Insurance?blur=25

Taproot India won Creative Duties of Birla Sun Life Insurance. The account size is estimated to be approx Rs 50 cr - Rs 60 cr. Read on to know about great win in detail.

Priyanka Mehra Sep 6, 2013 9:10 AM

Guest Column: Has celebrity obsessed culture overtaken traditional mktg??blur=25

It's important to ensure that we have the right mktg idea to make best use of the celebrity endorsing our brand, says Ashish Morone of Edelweiss Tokio Life Insurance

Ashish Morone Aug 23, 2013 7:43 AM

SBI Life Insurance in talks with creative agencies?blur=25

SBI Life Insurance is in talks with several creative agencies to take upcoming brand initiatives forward

Priyanka Mehra Apr 20, 2013 7:31 PM