Social media campaign of Exide Life Insurance gets Tweeple to make healthy resolutions for 2017

exchange4media Staff Jan 24, 2017 7:50 AM

The agency strategically laid a “siege” of the festivity areas with a fortified media options encompassing 110 units comprising of mobile carts, bill boards, bus shelters and transit media

exchange4media Staff Nov 10, 2016 11:17 AM

Contract Advertising has been selected to handle the advertising portfolio for Aviva Life Insurance India and help build & develop the company’s communication messages, through new propositions and initiatives, over the next two years

exchange4media Staff Aug 5, 2016 11:47 AM

Other than the usual selfie contests and the numerous hashtags trending on social media, brands this year experimented by broaching unconventional topics like ‘single moms’ and ‘safety of their child’

exchange4media Staff Jun 21, 2016 8:16 AM

The company took this event LIVE with help from digital agency, Social Kinnect

exchange4media Staff Apr 22, 2016 12:35 PM

On the sidelines of the Pitch CMO Summit, some of India’s leading marketers and agency heads engaged in a lively debate on how effective is the digital medium when it comes to marketing.

exchange4media Staff Mar 9, 2016 8:10 AM

The 75 second television commercial tracks the journey of an employee and his boss while dealing with mishaps and everyday uncertainties. The brand aims to create relevance of the

Sarmistha Neogy Feb 25, 2016 8:03 AM

The logo has been redesigned to make it more contemporary while retaining the essence of its existing components that project the focus of the company on being committed to doing what is right while securing the financial futures of our customers

exchange4media Staff Jan 23, 2016 7:40 AM

An insight shared by S-Group states that LIC is a sole public sector company increasing its print ad volume by 60% & is a major contributor to Group Life-Insurance.

exchange4media Staff Jan 21, 2016 10:14 AM

The campaign which takes its inspiration from the word ‘Jugaad’ which means quick fix or a shortcut has been released across digital media including social, native and video platforms

exchange4media Staff Jan 16, 2016 8:34 AM

Top brands across industries have gone big on the digital medium. While some brands have launched contest-driven contests, others have sent out a strong message on the occasion of Diwali

Sarmistha Neogy Nov 13, 2015 8:49 AM

The campaign has been anchored on digital and mobile platforms to reach out to as many Indians as possible

exchange4media Staff Nov 13, 2015 7:50 AM

The agency’s new client acquisitions, in the face of multi-agency pitches, include the sports portfolio of IDBI Federal Life Insurance, Kyazoonga, Matrix Cellular, among others

exchange4media Staff Oct 17, 2015 5:07 PM

IDBI Federal Life Insurance has launched its outdoor campaign with The Social Street to promote its insurance solutions for children’s future

exchange4media Staff Sep 8, 2015 9:32 AM

The insurer has launched a new campaign as part of a renewed brand strategy. The brand now takes the higher ground of 'Sachchi Advice', putting the spotlight on the company as a whole.

Ankur Singh Aug 26, 2015 7:42 AM

Brands like Meglow, Cremica, Bournvita and Birla Sun Life Insurance have done away with inflated promises for more realistic ones in their latest advertising campaigns

Ritushree Patra Aug 8, 2015 8:16 AM

J. Walter Thompson has created an ad on three key govt initiatives - Swachh Bharat Abhiyan, Beti Bachao Beti Padhao and Housing for all by 2022. RK Swamy BBDO has conceptualised another ad urging youth to become LIC agents

exchange4media Staff Apr 6, 2015 8:50 AM

The campaign titled, ‘Second Chance’, comprises two videos, wherein people share how life gave them a rare second chance

exchange4media Staff Jan 24, 2015 12:57 PM

The campaign titled, ‘Second Chance’, comprises two videos, wherein people share how life gave them a rare second chance

exchange4media Staff Jan 24, 2015 10:32 AM

The campaign helps define the role that a life insurance can play in the life of a person; BSLI urges all to stand tall in the face of uncertainties

exchange4media Staff Jan 20, 2015 8:50 AM