With this initiative, Max Life looks at empowering underprivileged children by funding one year’s education for every death claim it settles for its ‘Term Insurance Plans’

exchange4media Staff Dec 6, 2019 5:21 PM

As part of the initiative, Tata AIA will plant a tree for every term policy bought

exchange4media Staff Nov 15, 2019 12:41 PM

Khan will be responsible for handling external communications, media relations, public relations, brand strategy and digital marketing

exchange4media Staff Nov 14, 2019 5:24 PM

Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance said the organ donation campaign will focus on creating awareness and breaking myths around it

Misbaah Mansuri Nov 6, 2019 8:10 AM

The new Aegon Life iTerm Insurance Plan provides regular monthly income after the age of 60 and offers financial protection until the age of 100 years

exchange4media Staff Nov 4, 2019 2:12 PM

Industry experts share insights on how User Generated Content on digital platforms can serve as word-of-mouth for brands and how they should manage such conversations to create an impact

Noel Dsouza Oct 23, 2019 8:04 AM

The 360-degree marketing campaign was created by L&K Saatchi & Saatchi

exchange4media Staff Oct 14, 2019 2:33 PM

Anita Pai has been appointed as Chief Operating Officer, while Jasneet Bachal has been named Chief Marketing Officer of YES BANK

exchange4media Staff Oct 10, 2019 2:52 PM

Socxo platform will help Aegon Life boost organic reach, trust & awareness to their content marketing initiatives

exchange4media Staff Sep 26, 2019 5:03 PM

As a part of the tie-up, Paytm will distribute Aegon Life products to its customers

exchange4media Staff Sep 26, 2019 1:16 PM

The video campaign will run throughout the month of September

exchange4media Staff Sep 14, 2019 4:00 PM

Aided by the month-long campaign, the message on Life Insurance will be amplified by extensive communications on digital platforms, webinars and on-ground experiential activations  

exchange4media Staff Sep 10, 2019 4:12 PM

The 360-degree campaign, which urges consumers to embrace their ‘real value’ while buying life insurance cover, will run across print, television, digital and social media platforms

exchange4media Staff Sep 9, 2019 5:26 PM

At the exchange4media MarTech conference, Nangia, Senior Director & Chief Operations Officer at MaxLife Insurance, spoke on how to leverage consumer insights for agile and effective decision-making

exchange4media Staff Aug 28, 2019 4:32 PM

Lulu will oversee the company’s multiple customer touch points through varied distribution challenges both for individual and corporate customers

exchange4media Staff Aug 19, 2019 5:00 PM

Customer engagement to be leveraged through walk-ins across 200+ offices of Max Life

exchange4media Staff Jul 8, 2019 3:34 PM

The campaign is being executed via contests on various social media platforms such as Facebook, Instagram, Twitter, LinkedIn and YouTube through a series of interesting customer engagement activities

exchange4media Staff Jun 17, 2019 6:43 PM

The interaction-led campaign for Father’s Day features playback singer Shaan

exchange4media Staff Jun 11, 2019 6:43 PM

The digital campaign released on social media aimed at refueling special father-kid bonding moments that get lost as the child goes on to pursue their own Life Goals

exchange4media Staff Jun 11, 2019 2:37 PM

For Mother’s Day, Aegon Life projects a wonderful insight on how Mothers are the original tension relievers in any individual’s life

exchange4media Staff May 11, 2019 11:49 AM