Prior to this, Arora was MD and CEO of Aegon Life Insurance Company

exchange4media Staff Apr 16, 2020 11:55 AM

Conceptualised by Be the Bee, the anthem aims to highlight the influence of collective willpower to sail through the ongoing crisis while maintaining social distancing

exchange4media Staff Apr 14, 2020 12:49 PM

Given the 30% spike in insurance amid the coronavirus pandemic, India’s top firms are staying well-connected with their consumers through offers and campaigns

Anjali Thakur Apr 13, 2020 8:28 AM

The campaign video depicts various relationships and focusses on the fact that it is important to stay connected with your loved ones while practising social distancing

exchange4media Staff Apr 12, 2020 6:00 PM

Manu will be based out of Gurugram and report to Prashant Tripathy, Managing Director & CEO, Max Life

exchange4media Staff Mar 17, 2020 2:14 PM

iProspect India will handle services like search engine optimisation, search engine marketing, paid social, affiliates and display facilities

exchange4media Staff Mar 3, 2020 6:39 PM

The campaign has been created in partnership with Creativeland and has been rolled out on Facebook, YouTube, Twitter and Instagram, along with OOH and radio

exchange4media Staff Mar 3, 2020 2:41 PM

Prior to this, Bachwani was Group Head - Customer Experience with Edelweiss Group

exchange4media Staff Feb 26, 2020 5:32 PM

Malhotra, Chief Customer, Marketing and Digital Officer, Aviva India, talks about the vision and thought behind the campaign, market spends, strategy, key focus for 2020 and more

Nafisa Shaheen Feb 17, 2020 12:39 PM

The 'Smart logon ki clear hai priority, baaki sab baad mein, Pehle LIC' campaign showcases the importance of having life insurance to live one’s dream

exchange4media Staff Feb 15, 2020 9:01 AM

Gupta, Sr Executive Vice President (Sales) & CMO at HDFC Life, talks about the latest campaign, innovative strategies, influencer marketing and more

Nafisa Shaheen Feb 13, 2020 12:27 PM

 'BounceBack' has been used as a theme in the brand's recent campaigns. It further strengthens the brand promise of HDFC Life’s ‘Sar utha ke jiyo!'

exchange4media Staff Feb 8, 2020 7:48 AM

The campaign comprises 3 digital films, which have so far garnered 5,17,082 impressions and achieved a high View-Through Rate of 42.07%

exchange4media Staff Feb 1, 2020 4:00 PM

The run is scheduled to take place in Gurugram on February 16

exchange4media Staff Jan 27, 2020 4:24 PM

The Rakshakaran Hero campaign TVC, conceived by FCB Ulka, will run on TV, Digital and Outdoor platforms for a month during the India-Australia Cricket Series

exchange4media Staff Jan 25, 2020 8:09 AM

Two of the five ads in the series are already live, and the rest are scheduled in the coming week

exchange4media Staff Jan 18, 2020 7:57 AM

For every plank, the company will contribute monetarily towards the training and development of India’s emerging sports stars

exchange4media Staff Jan 14, 2020 1:53 PM

Prior to joining Aviva, Tripathi was associated with General Insurance Corporation of India, Life Reinsurance Business as an Appointed Actuary

exchange4media Staff Dec 23, 2019 5:05 PM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Dec 21, 2019 10:28 AM

The mandate will include brand strategy, creative and digital communication

exchange4media Staff Dec 18, 2019 12:51 PM