Exide Life Insurance's #NoMoreExcuses campaign trends on Twitter?blur=25

Social media campaign of Exide Life Insurance gets Tweeple to make healthy resolutions for 2017

exchange4media Staff Jan 24, 2017 7:50 AM

Ecosys OOH celebrates Navratri with SBI Life's OOH campaign in Gujrat?blur=25

The agency strategically laid a “siege” of the festivity areas with a fortified media options encompassing 110 units comprising of mobile carts, bill boards, bus shelters and transit media

exchange4media Staff Nov 10, 2016 11:17 AM

Contract Advertising wins advertising mandate of Aviva Life Insurance in India?blur=25

Contract Advertising has been selected to handle the advertising portfolio for Aviva Life Insurance India and help build & develop the company’s communication messages, through new propositions and initiatives, over the next two years

exchange4media Staff Aug 5, 2016 11:47 AM

Google, Raymond, BankBazaar roll out Father's Day special campaigns?blur=25

Other than the usual selfie contests and the numerous hashtags trending on social media, brands this year experimented by broaching unconventional topics like ‘single moms’ and ‘safety of their child’

exchange4media Staff Jun 21, 2016 8:16 AM

Pitch CMO Summit 2016: Is the digital medium overrated, experts share their views?blur=25

On the sidelines of the Pitch CMO Summit, some of India’s leading marketers and agency heads engaged in a lively debate on how effective is the digital medium when it comes to marketing.

exchange4media Staff Mar 9, 2016 8:10 AM

Birla Sun Life Insurance's new TVC takes forward the 'Khud Ko Kar Buland' philosophy?blur=25

The 75 second television commercial tracks the journey of an employee and his boss while dealing with mishaps and everyday uncertainties. The brand aims to create relevance of the

Sarmistha Neogy Feb 25, 2016 8:03 AM

Max Life Insurance unveils new corporate logo?blur=25

The logo has been redesigned to make it more contemporary while retaining the essence of its existing components that project the focus of the company on being committed to doing what is right while securing the financial futures of our customers

exchange4media Staff Jan 23, 2016 7:40 AM

S-Group Insights: LIC India increases print ad volume by 60% in 2015?blur=25

An insight shared by S-Group states that LIC is a sole public sector company increasing its print ad volume by 60% & is a major contributor to Group Life-Insurance.

exchange4media Staff Jan 21, 2016 10:14 AM

Exide Life Insurance unveils new digital media campaign- #NoMoreShortCuts?blur=25

The campaign which takes its inspiration from the word ‘Jugaad’ which means quick fix or a shortcut has been released across digital media including social, native and video platforms

exchange4media Staff Jan 16, 2016 8:34 AM

Vistara, Lufthansa, Urban Ladder, Microsoft take the digital route this Diwali?blur=25

Top brands across industries have gone big on the digital medium. While some brands have launched contest-driven contests, others have sent out a strong message on the occasion of Diwali

Sarmistha Neogy Nov 13, 2015 8:49 AM

Exide Life Insurance launches social media campaign #MaximaDiwali?blur=25

The campaign has been anchored on digital and mobile platforms to reach out to as many Indians as possible

exchange4media Staff Nov 13, 2015 7:50 AM

Concept PR wins multiple mandates, ramps up teams across verticals?blur=25

The agency’s new client acquisitions, in the face of multi-agency pitches, include the sports portfolio of IDBI Federal Life Insurance, Kyazoonga, Matrix Cellular, among others

exchange4media Staff Oct 17, 2015 5:07 PM

The Social Street makes “angry babies dot the country skyline’’?blur=25

IDBI Federal Life Insurance has launched its outdoor campaign with The Social Street to promote its insurance solutions for children’s future

exchange4media Staff Sep 8, 2015 9:32 AM

Max Life Insurance renews brand strategy, shifts spotlight from advisors to company?blur=25

The insurer has launched a new campaign as part of a renewed brand strategy. The brand now takes the higher ground of 'Sachchi Advice', putting the spotlight on the company as a whole.

Ankur Singh Aug 26, 2015 7:42 AM

Brands adopt ‘No shortcut to success’ formula to market their products?blur=25

Brands like Meglow, Cremica, Bournvita and Birla Sun Life Insurance have done away with inflated promises for more realistic ones in their latest advertising campaigns

Ritushree Patra Aug 8, 2015 8:16 AM

LIC bolsters advertising with innovation; launches 2 new ads?blur=25

J. Walter Thompson has created an ad on three key govt initiatives - Swachh Bharat Abhiyan, Beti Bachao Beti Padhao and Housing for all by 2022. RK Swamy BBDO has conceptualised another ad urging youth to become LIC agents

exchange4media Staff Apr 6, 2015 8:50 AM

Max Life Insurance digital campaign gives consumers a second chance?blur=25

The campaign titled, ‘Second Chance’, comprises two videos, wherein people share how life gave them a rare second chance

exchange4media Staff Jan 24, 2015 12:57 PM

Max Life Insurance digital campaign gives consumers a second chance?blur=25

The campaign titled, ‘Second Chance’, comprises two videos, wherein people share how life gave them a rare second chance

exchange4media Staff Jan 24, 2015 10:32 AM

Birla Sun Life Insurance launches 'Khud Ko kar Buland' campaign?blur=25

The campaign helps define the role that a life insurance can play in the life of a person; BSLI urges all to stand tall in the face of uncertainties

exchange4media Staff Jan 20, 2015 8:50 AM