life-insurance
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The idea behind ‘Think ahead, Think Travel Insurance’ is a call to action for travellers. It stems from the core thought of having the prudence to acknowledge and protect against the risks that could hamper the planning and hard work to achieve all the good things.

exchange4media Staff Apr 28, 2018 8:52 AM

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MindShift Interactive will manage the account of Aegon Life Insurance's Mumbai office

exchange4media Staff Apr 24, 2018 6:14 PM

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Sai Narayan, Associate Director & Head Marketing Policybazaar.com and Paisabazaar.com, talked about their first regional campaign and their recent partnership with Microsoft

Anam Khan Mar 28, 2018 8:56 AM

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The account size is estimated to be upwards of INR 50 crores and will be handled out of the Mumbai office led by Kunal Jamuar, Managing Partner - West and South, Havas Media India

exchange4media Staff Mar 14, 2018 3:49 PM

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Bajaj Allianz Life Insurance launched its latest campaign 'Samjho Ho Gaya', which is designed to speak to consumers on its brand promise – 'Life Goals. Done'. The nationwide campaign targets life maximizers, the new age investors of India who are taking advantage of India’s fortitude.

exchange4media Staff Mar 5, 2018 8:01 PM

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IOA also announced Raymond as its official styling partner and Shiv Naresh Sports as its official sports apparel partner for the Commonwealth Games to be held in Gold Coast from 4-15 April 2018.

exchange4media Staff Feb 26, 2018 5:19 PM

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A source close to development confirmed the news to Exchange4media. Mehra will be reporting to Tarun Chugh MD & CEO at Bajaj Allianz Life Insurance and Tapan Singhel MD and CEO at Bajaj Allianz General Insurance

Sonam Saini Jan 8, 2018 3:03 PM

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This branding exercise is aimed at increasing brand awareness and having our products be included in the consideration set of our audiences

exchange4media Staff Dec 20, 2017 7:32 PM

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Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Misbaah Mansuri Dec 15, 2017 8:49 AM

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In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

Misbaah Mansuri Dec 8, 2017 8:49 AM

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IDBI's contest winners will stand a chance to get trained at the Pullela Gopichand Academy in Hyderabad after going through a selection process

Misbaah Mansuri Dec 7, 2017 8:46 AM

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Irrfan echoes the #Unyakeenable and first-of-its-kind benefits of the Unit-Linked Insurance Plan

exchange4media Staff Dec 5, 2017 10:51 AM

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At the recently held India Public Relations & Corporate Communications Awards 2017 (IPRCCA), communication experts deliberated on various aspects of the industry and searched for best practices that could define good public relations in current times

Ruhail Amin Nov 23, 2017 8:57 AM

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Intelligent Content is an end-to-end solution that uses intelligent data and insights to design strategies around content creation, amplification and measurement.

exchange4media Staff Sep 20, 2017 8:35 AM

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From Ola to Badshah Masala, brands are using their position to initiate social change, create dialogue and create capital for meaningful causes.

Misbaah Mansuri Aug 14, 2017 8:12 AM

Social Kinnect to handle digital media marketing for IDBI Federal Life Insurance?blur=25

Social Kinnect, which won the account in a multi-agency pitch, will kickstart this relationship with a campaign for the Mumbai Half Marathon

exchange4media Staff Jun 7, 2017 12:13 PM

Sachin Tendulkar is new face of IDBI Federal Life Insurance Spice Coast Marathon 2017?blur=25

Tendulkar is also the face of IDBI Federal Life Insurance marathons in Mumbai, New Delhi and Kolkata

exchange4media Staff Jun 5, 2017 3:01 PM

Guest Column: Cross-channel campaigns with newer challenges & opportunities for insurance sector in 2017: Jasneet Bachal, Kotak Mahindra?blur=25

Newer distribution platforms bring with them a new audience set which in turn brings with it a newer paradigm. Since the newer audience segments will require education on the need for insurance, we are likely to see brands pick up the insurance awareness initiative in innovative and interactive ways, writes Jasnet Bachal, Senior Vice President, Marketing, Kotak Mahindra Old Mutual Life Insurance.

Jasneet Bachal Jan 30, 2017 7:49 AM

Exide Life Insurance's #NoMoreExcuses campaign trends on Twitter?blur=25

Social media campaign of Exide Life Insurance gets Tweeple to make healthy resolutions for 2017

exchange4media Staff Jan 24, 2017 7:50 AM

Ecosys OOH celebrates Navratri with SBI Life's OOH campaign in Gujrat?blur=25

The agency strategically laid a “siege” of the festivity areas with a fortified media options encompassing 110 units comprising of mobile carts, bill boards, bus shelters and transit media

exchange4media Staff Nov 10, 2016 11:17 AM