The idea behind ‘Think ahead, Think Travel Insurance’ is a call to action for travellers. It stems from the core thought of having the prudence to acknowledge and protect against the risks that could hamper the planning and hard work to achieve all the good things.
Bajaj Allianz Life Insurance launched its latest campaign 'Samjho Ho Gaya', which is designed to speak to consumers on its brand promise – 'Life Goals. Done'. The nationwide campaign targets life maximizers, the new age investors of India who are taking advantage of India’s fortitude.
Newer distribution platforms bring with them a new audience set which in turn brings with it a newer paradigm. Since the newer audience segments will require education on the need for insurance, we are likely to see brands pick up the insurance awareness initiative in innovative and interactive ways, writes Jasnet Bachal, Senior Vice President, Marketing, Kotak Mahindra Old Mutual Life Insurance.