Guest Column: Aashish Walia, CMO, IndiaFirst Life Insurance Co. Ltd., writes on the importance of giving a brand the millennial-mindset makeover with discovering new perspectives & embracing new ideas

Aashish Walia Sep 21, 2021 4:17 PM

She was previously with Max Life Insurance Company

exchange4media Staff Sep 20, 2021 1:38 PM

On his association with the company, Chopra said that there is a need to educate Indians about life insurance & to help them plan their financial goals at the right time

exchange4media Staff Sep 8, 2021 12:36 PM

The TVC is conceptualized by Mullen Lintas

exchange4media Staff Sep 4, 2021 6:00 PM

The campaign will be visible across digital and social platforms, OTT, DTH, on news channels on television

exchange4media Staff Aug 23, 2021 4:05 PM

She will be responsible for strategic planning, treasury, and financial performance management

exchange4media Staff Aug 18, 2021 12:59 PM

The brand leveraged Fire TV ads through a full screen experience on the homepage and reached audiences through a one-day 100% Share of Voice video campaign on the ‘Feature Rotator’ slot

exchange4media Staff Aug 13, 2021 2:45 PM

Prior to taking charge as Managing Director, she was Executive Director at the Legal Department of LIC of India

exchange4media Staff Aug 2, 2021 4:16 PM

Guest Column: Vinit Kapahi, Head of Marketing, Aviva India, details ways in which consumer behaviour towards insurance has involved

Vinit Kapahi Jun 30, 2021 2:03 PM

The campaign has been conceptualized by WAT Consult

exchange4media Staff Jun 21, 2021 11:52 AM

Varma, CMO, Future Generali India Insurance, revealed that more than 23% surge in search for health insurance makes Google even more central to the company's media planning objectives

Misbaah Mansuri Jun 4, 2021 8:49 AM

Guest Column: Sonia Notani, CMO, IndiaFirst Life Insurance Company, shares that Integrating 3 Vs – Voice, Video, and Vernacular - in the digital space helps enable a well-rounded strategy

Sonia Notani Jun 4, 2021 8:40 AM

The campaign recognises everyday heroes while encouraging customers to follow in their footsteps

exchange4media Staff May 25, 2021 12:46 PM

From setting up COVID-19 war rooms to special treatment and quarantine centres, Indian corporates are ramping up efforts to support employees during the relentless second wave

Anjana Naskar May 21, 2021 8:33 AM

While real-life Eid celebrations were muted this pandemic, here's how brands like Facebook and Nivea tried to keep the spirit of the festival alive for their followers on social media

exchange4media Staff May 15, 2021 8:00 AM

Prior to joining Pramerica Life Insurance, Kalpana Sampat was the CEO for Swiss Reinsurance Co., India branch, and was instrumental in its launch in 2015

exchange4media Staff Apr 12, 2021 1:55 PM

Max Life will serve as the official life insurance partner of RCB with a logo presence on the non-leading trouser leg

exchange4media Staff Apr 6, 2021 4:01 PM

The campaign urges consumers to choose certainty with guaranteed solutions when it comes to taking decisions regarding life’s big goals like retirement plan, children’s education & securing future

exchange4media Staff Mar 15, 2021 1:22 PM

Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance discusses the brand's new campaign, revenue generated in the recent quarters and marketing strategies for BFSI brands

Noel Dsouza Mar 5, 2021 8:57 AM

The insurer, in a unique approach, has employed the social media influence of its own sales fraternity to unveil the campaign

exchange4media Staff Feb 15, 2021 1:46 PM