life-insurance
sonia notani?blur=25

Guest Column: Sonia Notani, Chief Marketing Officer, IndiaFirst Life Insurance Company Ltd., shares winning strategies for a brand to successfully function in the changed market

Sonia Notani Nov 2, 2020 2:54 PM

aalok Bhan?blur=25

Bhan, Director & CMO, Max Life Insurance, revealed that brand considerations increased by 20-25% due to the brand’s association with IPL last year

Misbaah Mansuri Oct 28, 2020 9:12 AM

Canara HSBC OBC Life Insurance?blur=25

The campaign drew parallels between cricket and life insurance, connecting stories about dependable players with dependable financial solutions

Neeta Nair Oct 22, 2020 8:58 AM

IPL 2020?blur=25

The likes of Policybazaar, HDFC Bank, Max Life Insurance and AMFI have been seen capitalising on the big-ticket property  

Misbaah Mansuri Oct 19, 2020 8:22 AM

homecredit?blur=25

The new products include Bajaj Allianz General Insurance’s Family Healthcare Insurance and Pocket Insurance (Credit linked Health plan & Group Guard Insurance)

exchange4media Staff Oct 12, 2020 12:42 PM

hdfc sportskeeda?blur=25

The life insurance company has signed an official sponsorship agreement with the sports news site

exchange4media Staff Sep 24, 2020 11:31 AM

RCB?blur=25

The campaign is being further leveraged across print apart from TV and digital mediums

exchange4media Staff Sep 22, 2020 2:19 PM

Max Life?blur=25

With #ProtectionFrontFootPe, the life insurer strengthens its commitment towards comprehensive financial protection off the field

exchange4media Staff Sep 21, 2020 1:27 PM

ipl?blur=25

The company will be the team’s official life insurance partner for second consecutive year

exchange4media Staff Aug 27, 2020 3:32 PM

 Aegon Life Insurance?blur=25

The campaign reflects the brand’s essence to provide a tension-free future with effective insurance solutions

exchange4media Staff Aug 15, 2020 2:00 PM

Sonu Sood Edelweiss?blur=25

The company has roped in the actor as a product ambassador since his recent contributions to public service resonate well with the brand's values

exchange4media Staff Aug 8, 2020 9:10 AM

Bharti AXA Life Insurance?blur=25

The company has secured the mandate to insure the farmers in Maharashtra and Karnataka for a period of three years under the Pradhan Mantri FasalBimaYojna (PMFBY)

exchange4media Staff Jul 27, 2020 3:16 PM

martech?blur=25

On the MarTech League Fridays virtual panel, industry experts spelled out which tools a modern-day marketer should use to enhance consumer experiences

exchange4media Staff Jul 18, 2020 8:49 AM

Rakesh Wadhwa?blur=25

Rakesh Wadhwa, Chief Marketing & Customer Officer, Future Generali India Life Insurance Co., talks about current trends and future of the insurance industry in India

exchange4media Staff Jul 17, 2020 8:49 AM

MartinSorrell?blur=25

e4m Webinar powered by Adobe & IBM had Sunder Madakshira, Sir Martin Sorrell, Shalini Rao, Vivek Sharma, & Vaibhav Kumar discuss the transformation that digital space has seen in recent times

exchange4media Staff Jul 10, 2020 8:50 AM

e4m webinar?blur=25

Sir Martin Sorrell, Executive Chairman, S4 Capital & Founder, WPP, will join Dr Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group, in the e4m webinar powered by Adobe & IBM

exchange4media Staff Jul 6, 2020 8:53 AM

Canara HSBC Oriental Bank of Commerce Life Insurance?blur=25

The film beautifully showcases a father’s natural instinct to protect those he loves

exchange4media Staff Jun 22, 2020 3:34 PM

Bajaj Allianz?blur=25

The #DostiwithDad campaign is aimed at promoting a sense of security to elderly citizens who are alone during the pandemic

exchange4media Staff Jun 21, 2020 8:00 PM

Bajaj Allianz?blur=25

Before joining Bajaj Allianz Life, he was with Star Union Dai-Ichi Life Insurance

exchange4media Staff Jun 11, 2020 5:47 PM

ADs?blur=25

According to TAM Adex report, advertising by the category in Mar-May '20 dropped by 47 per cent on TV and 25 per cent on digital. It increased by 163 per cent on radio

Sonam Saini Jun 10, 2020 8:40 AM