The increase in numbers is good news for the industry. Most of the newspaper growth has come from regional (vernacular ) publications. This will help marketers gain more options for advertising in the emerging markets beyond the metros (Tier 2, 3, etc,) says Shriyan
In top five programmes of BARC week 2, Zee TV’s prime time shows Kundali Bhagya and Kumkum Bhagya grabbed the first two position with 12533 Impressions (000s) and 11275 Impressions (000s). The re-run of Kumkum Bhagya on Zee Anmol grabbed third position with 10676 Impressions (000s).
The Standing Committee on Information Technology (2017-18) has noted that major benefits of digitisation were expected to empower consumers to exercise a-la-carte menu for individual selection of channels and reduce dependence on ad revenue, however, the reality is different