The new TVC gives both – traditional health insurance policies, and Go Active – a human avatar to demonstrate their engagement and contribution to our daily lives.

exchange4media Staff 14-March-2018

The channel comes up with the best movie festival so far- ‘Select Storytellers’, gathers 10 directors to convey the stories behind their story

exchange4media Staff 09-March-2018

Terrestrial was the only form of distribution till the mid-90s. With the impetus of digitization, this is nearly extinct. The number of channels has grown from 130+ in 2005 to 800+ channels in 2018.

exchange4media Staff 08-March-2018

While digital marketers insist that TV is dying, Scott says that is clearly not the case with ad-supported television still being around and TV households in India at 183 mn at last count

exchange4media Staff 08-March-2018

In an era where television news has become synonymous with noise, Kartikeya Sharma, Founder and Promoter of iTV Network is working overtime to bring some sense to this otherwise chaotic medium. In an interview with exchange4media, Sharma argues for redefined viewership mechanism and why 2018 will be the year of news channels.

Ruhail Amin 05-March-2018

In the overall market, Star Bharat was in the leadership position with 748539 Impressions (000s) followed by Zee Anmol and Sony Pal

exchange4media Staff 22-February-2018

Apart from being the most expensive show in the television history, the fact that the IP of this drama remains with the producers, makes it a differently treated project.

Sonam Saini 14-February-2018

Rajeev Shukla spoke about the future of TV news and how the contemporary news media scenario desperately needed a makeover at the 10th ENBA event.

Ruhail Amin 12-February-2018

After Bengali channel Sony Aath, SPNI ventures into Marathi with a new GEC

exchange4media Staff 08-February-2018

After MTV , Super Fight Leagues has entered into a one-year broadcasting and multimedia rights agreement with FOX Networks Group

exchange4media Staff 06-February-2018

The information about the format of the show has not been revealed but is slated to launch in March

exchange4media Staff 06-February-2018

Dr. Nasim Zaidi, Former Chief Election Commissioner of India, was the Jury Chair for ENBA 2018

exchange4media Staff 01-February-2018

The increase in numbers is good news for the industry. Most of the newspaper growth has come from regional (vernacular ) publications. This will help marketers gain more options for advertising in the emerging markets beyond the metros (Tier 2, 3, etc,) says Shriyan

Naziya Alvi Rahman 01-February-2018

In top five programmes of BARC week 2, Zee TV’s prime time shows Kundali Bhagya and Kumkum Bhagya grabbed the first two position with 12533 Impressions (000s) and 11275 Impressions (000s). The re-run of Kumkum Bhagya on Zee Anmol grabbed third position with 10676 Impressions (000s).

editor@exchange4media.com 18-January-2018

Star Bharat grabbed the second slot this week with 678228 Impressions(000s) followed by Colors on third slot with 598060 Impressions(000s

exchange4media Staff 11-January-2018

The Standing Committee on Information Technology (2017-18) has noted that major benefits of digitisation were expected to empower consumers to exercise a-la-carte menu for individual selection of channels and reduce dependence on ad revenue, however, the reality is different

Nishant Saxena 09-January-2018

The Union Cabinet has approved conducting auction of 683 FM channels in 236 cities which includes sparsely populated border areas Jammu and Kashmir and the North-East States

exchange4media Staff 22-December-2017

Uttar Pradesh Chief Minister Yogi Adityanath was the chief guest at the launch event held in Lucknow

exchange4media Staff 22-December-2017

21st Century Fox will separate the Fox Broadcasting network and stations, Fox News Channel, Fox Business Network, FS1, FS2 and Big Ten Network into a newly listed company that will be spun off to its shareholders.

exchange4media Staff 15-December-2017