leroy-alvares
Grey Group India appoints Salil Inamdar as the National Head – Digital Content & Creative

Inamdar joins from Interactive Avenues where he was heading digital creative and content

exchange4media Staff Oct 20, 2015 2:53 PM

Grey Group India appoints Leroy Alvares as President Digital Services

In Alvares’ previous stint, he has served as the President of Rediffusion Y&R Digital, Rediffusion-Wunderman and Sudler & Hennessey India

exchange4media Staff Oct 6, 2015 11:55 AM

Trendspotting: Brands to optimize mobile affiliate tracking to lure customers

2015 will see brands moving towards a perfect environment for affiliate tracking

Ankur Singh Feb 4, 2015 9:24 AM

Ad blockers on the rise, digital advertisers in India emphasize on content

As ad blockers gain traction in 2015, Indian advertisers still have some time to battle it out. Content is becoming key to being visible and avoiding ad blockers

Ankur Singh Jan 30, 2015 8:21 AM

Programmatic targeting of content to gain foothold in 2015

The industry will witness a critical mass of publishers beginning to leverage behavioural data to programmatically target content

Ankur Singh Jan 15, 2015 8:41 AM

2015 Digital Challenge: The case of content marketing spends and measurable ROI

Marketers will have to become more interested in correlating their spend on content marketing to a more measurable impact on overall sales and ROI as technology partners will begin offering the means to measure that impact

Ankur Singh Jan 12, 2015 8:52 AM

Mobile advertising poised for take off. Are marketers ready to board?

A recent industry report says mobile-first will be the buzz word in advertising, with content being discovered on the powerful devices first. But experts claim marketers may not be ready with content to match

Ankur Singh Sep 18, 2014 8:53 AM