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Guest Column: Storytellers are still alive in the digital age - KV Sridhar

Today, clients are not just viewing digital as data; they are trying very hard to build a connect with younger audiences with emotional digital content, says the CCO, Leo Burnett India & Sub-Continent

KV Sridhar Jan 24, 2014 8:38 AM

Efficacy effectiveness and the Effie Awards

Being controversy free, with the USP of creative effectiveness & active client participation seem to have worked in favour of the Effie Awards, which has seen a 20% hike in the number of entries

Priyanka Mehra Jan 17, 2014 9:28 AM

exchange4media Conclave 2013: What do clients expect from agencies?

The Mumbai leg of the Conclave, to be held on Nov 25, will discuss and debate the dynamics between the two stakeholders and how both can work cohesively to manage expectations

exchange4media Staff Nov 21, 2013 9:08 AM

Arnab Goswami is keynote speaker @exchange4media Conclave Mumbai

The Conclave, being held in Mumbai on Nov 25, 2013 will delve into shifting media mindset, a willingness to change facilitated by support from the Govt, ad agencies & the growth path ahead

exchange4media Staff Nov 7, 2013 8:24 AM

Arvind Sharma to quit Leo Burnett India; Saurabh Varma appointed CEO

Sharma will be leaving the agency to pursue other business interests. Varma, currently Regional Chief Strategy Officer of Leo Burnett, Asia Pacific, has been named CEO of Leo Burnett Group India

Priyanka Mehra Oct 29, 2013 7:49 AM

I always hire people who make me feel jealous & insecure: KV Sridhar

Unless people who are below you make you feel insecure, you don't progress. I don't compete with my peers, I compete with younger people, says the CCO, Leo Burnett India & Sub-Continent

Priyanka Mehra Aug 20, 2013 8:28 AM

Top-down touted advertising out, real conversations in

Tata Tea's Jaago Re campaign with Chennai Express brings to the fore agencies creating deeper conversations to strike a meaningful chord with consumers

Priyanka Mehra Aug 12, 2013 9:05 AM

Leo Burnett ropes in Juhi Chaturvedi as ECD

Script writer of Vicky Donor, Chaturvedi has joined Leo Burnett as Executive Creative Director. Her last stint was with Bates Asia

Priyanka Mehra Jul 26, 2013 10:10 AM

Leo Burnett ropes in Juhi Chaturvedi as ECD

Script writer of Vicky Donor, Chaturvedi has joined Leo Burnett as Executive Creative Director. Her last stint was with Bates Asia

Priyanka Mehra Jul 26, 2013 8:03 AM

Tata Salt in talks with creative agencies

Tata Salt is meeting with creative agencies, say industry sources. The agency on record for the brand is Leo Burnett

Priyanka Mehra Jul 10, 2013 7:56 AM

Bates CHI & Partners bags creative duties of Uninor

Telecom brand Uninor awards its creative duties to Bates CHI & Partners. The incumbent agency is Leo Burnett India

Priyanka Mehra Jul 8, 2013 9:48 AM

Bates CHI & Partners bags creative duties of Uninor

Telecom brand Uninor awards its creative duties to Bates CHI & Partners. The incumbent agency is Leo Burnett India

Priyanka Mehra Jul 8, 2013 8:08 AM

Creative vs. Suits? Not anymore...

With increased partnership between clients & creative leaders, industry stalwarts share a perspective on the evolving role of a 'suit' in advtg

Priyanka Mehra Jun 7, 2013 8:21 PM

Has brand Goafest taken a beating?

As we await AGC's decision on McCann's Grand Prix winning work on ATSS, Leo Burnett’s Coke Studio & DDB’s Electrolux, creative honchos comment on the current turn of events...

Priyanka Mehra Apr 15, 2013 9:39 PM

Has brand Goafest taken a beating?

As we await AGC's decision on McCann's Grand Prix winning work on ATSS, Leo Burnett’s Coke Studio & DDB’s Electrolux, creative honchos comment on the current turn of events...

Priyanka Mehra Apr 15, 2013 9:39 PM

Video: Starring Pops as 'The angry young man'

Amidst controversies of Goafest, the curtain raiser video starring ad veteran KV Sridhar in a sporting performance is a bright spot of sunshine in Adland

Priyanka Mehra Apr 4, 2013 9:28 PM

Video: Starring Pops as 'The angry young man'

Amidst controversies of Goafest, the curtain raiser video starring ad veteran KV Sridhar in a sporting performance is a bright spot of sunshine in Adland

Priyanka Mehra Apr 4, 2013 9:23 PM

Expecting the unexpected this Goafest

While Goafest 2013 has brought with it more than its fair share of controversies, adlanders throw light on what to expect at the festival this year

Priyanka Mehra Apr 3, 2013 9:33 PM

Expecting the unexpected this Goafest

While Goafest 2013 has brought with it more than its fair share of controversies, adlanders throw light on what to expect at the festival this year

Priyanka Mehra Apr 3, 2013 9:32 PM

McCann & Leo Burnett make India proud at ANDY Awards 2013

McCann Worldgroup India won a Silver and a Bronze, while Leo Burnett India bagged a Silver at the 49th International ANDY Awards

Priyanka Mehra Mar 25, 2013 7:28 PM