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KV Sridhar, Chief Creative Officer, SapientNitro on the shift in advertising where people rather than brands are heroes, the rise of long format ads, the freshness in govt advertising, e-commerce ad spend push and more...

KV Sridhar 26-December-2014

As part of his new role, Saraban will oversee and take care of the Chennai market as well as key national clients. He will continue to be based in Delhi as he assumes this new responsibility

exchange4media Staff 07-August-2014

Guha Thakurta and Kamble come on board as Associate ECDs. They will be based at the Head Office in Mumbai and will work closely with Chief Creative Officer RajDeepak Das

exchange4media Staff 01-July-2014

Pops, who formally takes on his new role of CCO, India at SapientNitro from July 1, talks to exchange4media exclusively on why he chose the digital agency, the road ahead, & moving from 'I do all' to ‘collaborate & co-create'

Priyanka Mehra 09-May-2014

On his unexpected move, Sridhar said that he has never done anything that has been expected of him, and added that to be ahead of the curve, he competes with the new generation

Priyanka Mehra 08-May-2014

On his unexpected move, Sridhar said that he has never done anything that has been expected of him, and added that to be ahead of the curve, he competes with the new generation

Priyanka Mehra 08-May-2014

Das joins in from BBDO, where he was Executive Creative Director. He moved to India over five years ago to start BBDO in Mumbai. He has earlier worked at BBDO across offices in Asia

exchange4media Staff 23-April-2014

Das joins in from BBDO, where he was Executive Creative Director. He moved to India over five years ago to start BBDO in Mumbai. He has earlier worked at BBDO across offices in Asia

exchange4media Staff 22-April-2014

Following a 17-year stint with Leo Burnett and over 30 years of working in advertising, Sridhar has decided to take the leap to reinvent himself and pursue other interests

exchange4media Staff 18-April-2014

Following a 17-year stint with Leo Burnett and over 30 years of working in advertising, Sridhar has decided to take the leap to reinvent himself and pursue other interests

exchange4media Staff 17-April-2014

Saurabh Varma, CEO, Leo Burnett India has confirmed that the agency will stay away from the Abbys this year. "It is not a strategic priority for us currently," Varma told exchange4media

Priyanka Mehra 14-April-2014

Today, clients are not just viewing digital as data; they are trying very hard to build a connect with younger audiences with emotional digital content, says the CCO, Leo Burnett India & Sub-Continent

KV Sridhar 24-January-2014

Being controversy free, with the USP of creative effectiveness & active client participation seem to have worked in favour of the Effie Awards, which has seen a 20% hike in the number of entries

Priyanka Mehra 17-January-2014

The Mumbai leg of the Conclave, to be held on Nov 25, will discuss and debate the dynamics between the two stakeholders and how both can work cohesively to manage expectations

exchange4media Staff 21-November-2013

The Conclave, being held in Mumbai on Nov 25, 2013 will delve into shifting media mindset, a willingness to change facilitated by support from the Govt, ad agencies & the growth path ahead

exchange4media Staff 07-November-2013

Sharma will be leaving the agency to pursue other business interests. Varma, currently Regional Chief Strategy Officer of Leo Burnett, Asia Pacific, has been named CEO of Leo Burnett Group India

Priyanka Mehra 29-October-2013

Unless people who are below you make you feel insecure, you don't progress. I don't compete with my peers, I compete with younger people, says the CCO, Leo Burnett India & Sub-Continent

Priyanka Mehra 20-August-2013

Tata Tea's Jaago Re campaign with Chennai Express brings to the fore agencies creating deeper conversations to strike a meaningful chord with consumers

Priyanka Mehra 12-August-2013

Script writer of Vicky Donor, Chaturvedi has joined Leo Burnett as Executive Creative Director. Her last stint was with Bates Asia

Priyanka Mehra 26-July-2013

Script writer of Vicky Donor, Chaturvedi has joined Leo Burnett as Executive Creative Director. Her last stint was with Bates Asia

Priyanka Mehra 26-July-2013