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Spire World appoints Carat India as its media AOR

25-February-2009
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Spire World appoints Carat India as its media AOR

Close on the heels of bagging Tetra Pak media biz, Carat India has now been appointed by Spire World as their media agency of record for the IT Park project at Manesar – Spire Edge. This latest win followed a two-way pitch involving Lintas Media Group and Carat. The account size is expected to be in the range of Rs.15 crores.

Announcing the appointment, Anil Kumar, Executive Director – Marketing said, “In the present market situation, it is not merely desirable, but an absolute necessity that one adopts a multi-engagement approach to marketing. Hence we were looking for a media agency that could give strategic advice to our overall marketing efforts - in a holistic manner, not just better ATL usage or better media buying. Equally important, is the comfort levels between the teams, and we believe in Carat we have found the right partners on all counts. We have tough challenges ahead, but are sure with Carat, we will definitely build on our initial successes.”

Spire World is the specialized marketing services arm of Millennium Spire Limited (MSL), Singapore, an Indian Real Estate FDI investor that has engineered the FDI funding for Spire Edge. MSL is managed by the Millennium Global group (with global assets under management in excess of US$12.8 billion as of Dec 2008). Millennium Spire, with its unique combination of real estate development, project management and investment management expertise, is partnering many innovative developments across India.

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