launch
Launch Pad & CNEB launch Bhojpuri music TV channel?blur=25

The marketing campaign for the channel, Hummra M, will largely involve on-ground activations as the aim is to extend reach to the grass root level

exchange4media Staff Aug 23, 2012 8:12 PM

UTV and Dream11 launch fantasy cricket game?blur=25

UTV Action has, in collaboration with Dream11, launch a corporate fantasy cricket game called Balla Bol. The channel lets its partners create their own world cup team, where they can trade players and earn points with every match, and the participating users can win Apple iPads.

exchange4media Staff Mar 16, 2011 8:59 AM

Kolkata-based Taaza TV forays into news genre?blur=25

Taaza TV is set to expand its reach by foraying into the DTH platforms. By adding more news content in its daily line-up, the channel is also expanding its territorial reach.

Nitin Pandey Feb 1, 2011 8:40 AM

Chhattisgarh print war intensifies; Patrika launches Raipur edition?blur=25

Patrika has entered Chhattisgarh with its Raipur edition hitting newsstands on September 19, 2010. This is Patrika’s 27th edition launch in India and is now being published from seven states.

exchange4media Staff Sep 20, 2010 8:14 AM

Print war between TOI and HT spreads to NCR; TOI launches Gurgaon edition?blur=25

It’s not just the Hindi dailies, but major English dailies, too, that are vying for supremacy in the NCR region. With the launch of The Times of India’s Gurgaon edition, the print war has further intensified. TOI’s Gurgaon is lead by CP Surendran.

Akash Raha Sep 15, 2010 7:52 AM