Bring in young blood to revolutionise OOH industry?blur=25

The notion that outdoor is 'a spot selling business' has discouraged talent from entering the industry. We speak to experts to understand the scope of this larger-than-life media vehicle

Priyanka Nair Aug 14, 2013 7:59 AM

Retail, on-ground advtg keep OOH from being a washout this monsoon?blur=25

Slow business, low occupancy & high rates have dampened the OOH biz during monsoons, but retail space, on-ground & ambient advtg are keeping the sector afloat

Priyanka Nair Jul 10, 2013 7:54 AM

Sunfeast Yippee on OOH blitz for new Chinese Masala variant?blur=25

ITC banked on high visibility and giant sized billboards to create buzz about the new launch. The campaign was executed by OMI, a division of Laqshya Group

exchange4media Staff Jun 4, 2013 6:24 PM

Laqshya launches OOH measurement metric based on traffic count?blur=25

Christened ROAM, the tool allows clients to reach a ball park figure on opportunity to see/eyeballs. The study is currently available for Mumbai, Delhi & Bangalore

exchange4media Staff Jun 4, 2013 4:28 AM

Auto, BFSI sectors boost OOH advtg growth momentum in 2013?blur=25

According to experts, 2013 has seen a significant increase in sale of OOH inventories, specialised divisions mushrooming & positive market conditions

Priyanka Nair May 21, 2013 7:41 PM

"Along with performance and delivery, OOH needs respect"?blur=25

At a time when OOH forms a miniscule part of the marketer’s media mix, industry experts share thoughts on what can be done to make it centre-stage

Arshiya Khullar Mar 26, 2013 7:03 PM

Baggit takes OOH route to build up brand?blur=25

The objective of the campaign was to communicate with key markets and re-position brand Baggit. Laqshya Media executed the campaign

Deepa Balasubramanian Jan 16, 2013 6:31 PM

OMI executes OOH campaign for Sharp Electronics?blur=25

The OOH drive is being held in Colombo to enhance the brand’s presence in Sri Lanka

Deepa Balasubramanian Dec 18, 2012 1:02 AM

Will OOH  attain projected growth rate?blur=25

OOH players have pinned hopes on festive season but most experts state that OOH would not be able to attain the projected 6-7% growth

Priyanka Nair Nov 5, 2012 8:50 PM

FDI in retail: Shopper mktg experts to wait & watch?blur=25

While there is a series of positive discussion around FDI in retail, shopper marketing agencies believe it’s too early to draw a way forward

Priyanka Nair Oct 4, 2012 8:25 PM

Billboards & Bollywood: A longstanding courtship?blur=25

While billboard advtg continues to be an intrinsic part of movie marketing, its role has changed from the quintessential glamour quotient to being a part of a larger OOH play

Priyanka Nair Jul 25, 2012 2:24 AM

Outdoor industry raises alarm against illegal hoardings?blur=25

Out of home markets have become fragmented, disorganised & cluttered due to illegal hoardings, giving sleepless nights to OOH players

Priyanka Nair Jul 16, 2012 7:58 PM

Outdoor banks on retail during lean period?blur=25

This monsoon, out of home players look at using assets in the retail space as an effective alternative

Priyanka Nair Jul 3, 2012 8:54 PM

Guest Column: Outdoor – Then and now?blur=25

Atul Shrivastava of Laqshya Media talks about the journey of the OOH medium in India and the best practices that need to be followed for its growth

Atul Shrivastava Jun 21, 2012 7:32 PM

Laqshya assists ‘Agent Vinod’ to create OOH impact?blur=25

Laqshya Media executed the OOH campaign in Mumbai for the movie, Agent Vinod

Priyanka Nair Mar 24, 2012 10:11 AM

IndusInd Bank earmarks 15 pc for OOH campaign?blur=25

IndusInd bank rolled out a pan India aggressive OOH campaign to supplement its TV campaign. The OOH campaign has been executed by Laqshya Media

Priyanka Nair Mar 5, 2012 9:50 AM

Air India brings back the Maharaja out-of-home?blur=25

Air India has brought the Maharaja back to life in its outdoor campaign jointly executed by Laqshya Media, Graphisads, Midas, Pioneer Publicity, TDI

exchange4media Staff Mar 2, 2012 7:49 AM

Laqshya Media creates brand building exercise for Jaguar Land Rover?blur=25

Laqshya Media has created an OOH buzz for Jaguar Land Rover at the Hyderabad Airport, aimed at creating a lasting impression on the air travellers.

Tasneem Limbdiwala Jun 6, 2011 8:47 AM

OMI executes a national campaign for Videocon D2H?blur=25

OMI (Outdoor Media Integrated) strategic planning and buying division of the Laqshya Group, recently executed a national campaign for Videocon D2H. The campaign – was to announce the product offering of ‘Rs.888 for Set Top Box and one month of the Diamond pack worth Rs 292 free’.

exchange4media Mumbai Bureau Oct 29, 2010 10:19 AM

It’s Westward Ho for Laqshya Media; offers OOH media in Pune?blur=25

Laqshya Media, which has OOH assets pan-India, will now market more than 400 out-of-home media assets in Pune, including billboards, pole kiosks, traffic booths and mobile vans.

Pallavi Goorha Kashyup Sep 23, 2010 8:04 AM