laqshya
Top OOH campaigns this festive season?blur=25

This festive season was a profitable period for the OOH industry with most agreeing that business was much better than last year. We take a look at some interesting outdoor campaigns carried out between September and now

exchange4media Staff Oct 28, 2014 7:52 AM

OOH rides the State Elections wave; revenues put a dent in the spirit?blur=25

Lok Sabha Elections, in many ways, heralded 'good times' for the OOH sector but the upcoming Maharashtra State Elections is a time for mixed feelings for OOH agencies

Abhinn Shreshtha Oct 13, 2014 7:59 AM

Laqshya Solutions creates OOH campaign for Flipkart’s biggest sale?blur=25

The campaign was executed using 70,000 square feet of branding space in Delhi & Bangalore, with a media mix of large format billboards, mall facades, airport media and digital signages

exchange4media Staff Oct 11, 2014 10:54 AM

Laqshya Solutions executes brand re-launch campaign for TATA Goldplus?blur=25

The agency strategically handpicked over 1200 media units across the country to create maximum visibility and impact. The campaign covered over 32 cities and around 15 types of OOH media vehicles

exchange4media Staff Sep 9, 2014 8:29 AM

Tax reforms, investments part of Budget wish list for OOH industry?blur=25

The OOH sector is hoping for a pro-business & pro-growth Budget that encourages investment. The sector is also expecting tax reforms & interest cost liberalisation

Abhinn Shreshtha Jul 2, 2014 8:40 AM

Mobile OOH needs Government support to grow, say experts?blur=25

Even as the OOH industry struggles to find new, innovative ways to use the medium, the once-popular medium has been sidelined. exchange4media takes a look at what went

Abhinn Shreshtha Jun 23, 2014 8:37 AM

IPL 7 disappoints OOH agencies, venue change said to be a factor?blur=25

OOH players usually are not too excited about the IPL as most advertisers prefer to spend more on TV. However, this year's venue shift to Sharjah has made it an even harder

Abhinn Shreshtha May 28, 2014 8:12 AM

Laqshya Media Group appoints Sai Nagesh as CEO for Laqshya Advertising?blur=25

Nagesh has also been given the responsibility of heading strategy for the group as the Chief Strategy Officer. His last assignment was as CMO for bedbathmore.com

exchange4media Staff May 22, 2014 7:53 AM

Flipkart goes more visible with new OOH branding?blur=25

Laqshya Solutions launches OOH campaigns for Flipkart, focusing on the introduction of new Flipkart helpline and the the shopping site's new mobile app

exchange4media Staff Apr 22, 2014 8:42 AM

Laqshya Media's Right Angle wins extended contract for Dubai bus shelters?blur=25

The contractto build 1000 air-conditioned bus queue shelters in Dubaihas been extended for another 9 years from 2021 to 2030

exchange4media Staff Apr 14, 2014 2:56 PM

BJP goes local in its outdoor strategy?blur=25

Will the BJP's mantra of going local help the party regain lost time and steer it ahead of the Congress? exchange4media finds out from agencies working on BJP's outdoor campaign

Priyanka Mehra Apr 11, 2014 9:04 AM

OOH players prepare for slump as IPL approaches?blur=25

IPL season causes a disruption in the business, with advertisers more interested in leveraging electronic and print media, say OOH experts

Abhinna Shreshtha Apr 7, 2014 7:59 AM

Laqshya joins hands with Kapil Dev to set up Mumbai team for Louis Philippe Golf Cup?blur=25

The team features renowned Indian golfing professional Jyoti Randhawa, among others. The tournament gets underway in Mumbai from today

exchange4media Staff Feb 17, 2014 12:43 PM

Outdoor ad spends grow by 8% during H1 of 2013?blur=25

Real estate, jewellery brands, two-wheeler brands & TV channels emerged as amongst the heavy spenders on OOH in first half of 2013; however, automobiles & mobile services took a hit

exchange4media Staff Nov 20, 2013 8:19 AM

Laqshya Media ventures into experiential mktg with Laqshya Connect?blur=25

With Laqshya Connect, the Group has now expanded services to activation requirements. Going forward, there are plans to add creative vertical as well

exchange4media Staff Oct 24, 2013 8:51 AM

Bring in young blood to revolutionise OOH industry?blur=25

The notion that outdoor is 'a spot selling business' has discouraged talent from entering the industry. We speak to experts to understand the scope of this larger-than-life media vehicle

Priyanka Nair Aug 14, 2013 7:59 AM

Retail, on-ground advtg keep OOH from being a washout this monsoon?blur=25

Slow business, low occupancy & high rates have dampened the OOH biz during monsoons, but retail space, on-ground & ambient advtg are keeping the sector afloat

Priyanka Nair Jul 10, 2013 7:54 AM

Sunfeast Yippee on OOH blitz for new Chinese Masala variant?blur=25

ITC banked on high visibility and giant sized billboards to create buzz about the new launch. The campaign was executed by OMI, a division of Laqshya Group

exchange4media Staff Jun 4, 2013 6:24 PM

Laqshya launches OOH measurement metric based on traffic count?blur=25

Christened ROAM, the tool allows clients to reach a ball park figure on opportunity to see/eyeballs. The study is currently available for Mumbai, Delhi & Bangalore

exchange4media Staff Jun 4, 2013 4:28 AM

Auto, BFSI sectors boost OOH advtg growth momentum in 2013?blur=25

According to experts, 2013 has seen a significant increase in sale of OOH inventories, specialised divisions mushrooming & positive market conditions

Priyanka Nair May 21, 2013 7:41 PM