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The primary objective of the campaign was to gain maximum TG exposure and build high awareness about the channel and its offerings

exchange4media Staff Aug 3, 2017 4:52 PM

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The new division will be under its live event IP Company, Event Capital.

exchange4media Staff May 9, 2017 2:47 PM

Laqshya Media Group's Event Capital launches its Branded IPs and Content division?blur=25

The Group had announced is foray into talent management with the signing of Indian Cricketer Suresh Raina in April

exchange4media Staff May 8, 2017 11:04 AM

Republic appoints Mindshare as media agency & Ogilvy as creative agency?blur=25

With Republic heading closer to its launch date, a massive marketing campaign is in the works to promote its launch

exchange4media Staff Apr 28, 2017 1:13 PM

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Republic has taken the media group on board for its nationwide OOH media requirements for the next three years

Priyanka Mehra Apr 26, 2017 4:06 PM

Laqshya Media Group signs on cricketer Suresh Raina as its first talent?blur=25

This is an exclusive multi-year mandate for the group, effective this fiscal year

exchange4media Staff Apr 13, 2017 1:55 PM

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The promotional campaign is being run simultaneously on social media and by way of strategically placed billboards in key cities

exchange4media Staff Mar 29, 2017 7:59 AM

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The latest union budget discussed a number of initiatives but one that should stand out from an OOH industry perspective is about metros being hailed as an emerging mode of transport .

exchange4media Staff Feb 14, 2017 9:27 AM

Guest Column: OOH sees short-term pain as sectors skew ad spends to digital, print & TV: Atul Shrivastava, Laqshya Media?blur=25

As the year 2016 draws to a close, Atul Shrivastava, Group CEO of Laqshya Media Group shares key highlights and trends witnessed in the Out-of-home space this year

Atul Shrivastava Dec 29, 2016 8:04 AM

OOH sector faces the brunt of demonetization drive?blur=25

The outdoor advertising sector has seen the profitable Q4 festive period thrown into disarray due to the government’s demonetization drive

Abhinn Shreshtha Nov 28, 2016 8:08 AM

abof.com partners with Laqshya for SKULT OOH campaign?blur=25

Skult partnered with Laqshya Solutions to reinforce the brand’s stature louder and wider. The task in hand was to bring the message of the campaign live along with creating a lasting impression of the brand with its TG

exchange4media Staff Nov 26, 2016 8:39 AM

Laqshya Media Group appoints Satyabrata Das as Head Strategic Alliances & Corporate Communications?blur=25

Das is known for his with expertise in platform agnostic implementation to create new parallels in the media and entertainment industry. He comes with a rich experience of 22 plus years in the fields of Media, Entertainment, Marketing & Advertising

exchange4media Staff Sep 19, 2016 8:23 AM

Event Capital appoints Swaroop Banerjee as its CEO?blur=25

Based out of Mumbai he will oversee development of new verticals in Lifestyle, Music and Sports. Banerjee will help Event Capital to become a comprehensive live and digital intellectual property destination

exchange4media Staff Apr 27, 2016 3:24 PM

Milestone Brandcom, Mondelez Intl & Kinetic Worldwide shine at Neons'16?blur=25

The sixth edition of exchange4media’s annual OOH Conference and Neons Awards culminated with the declaration of the winners of the coveted awards at a glittering ceremony in Gurgaon

exchange4media Staff Apr 1, 2016 10:15 PM

Industry gears up for OOH Conference & Neon Awards 2016?blur=25

The 6th edition of exchange4media’s OOH Conference and Neon Awards, which honour the best work in outdoor advertising, will be held in New Delhi on March 31, 2016. With the OOH industry in an optimistic mode over the last year, there are sure to be some exciting campaigns to be seen in this edition of the awards

exchange4media Staff Mar 22, 2016 7:50 AM

Monsoon to put a dent in OOH revenues??blur=25

The monsoons have traditionally seen as a time when outdoor business slows down. To counter this, OOH agencies usually resort to discounted rates and special offers to entice customers. This year, however, it seems that business has been more stable as compared to recent years

Abhinn Shreshtha Jun 17, 2015 8:12 AM

1 Year of Modi Govt: Out-Of-Home sector yet to see 'good days'?blur=25

The optimism that was rampant during the early days of the Narendra Modi government coming to power has yet to translate into anything concrete for the outdoor industry, say OOH experts we spoke to

Abhinn Shreshtha May 19, 2015 8:37 AM

OOH agencies welcome IOAA decision to expand membership?blur=25

OOH agencies are happy with Indian Outdoor Advertising Association opening membership to them and feel the move will only help the outdoor ecosystem and curb fly-by-night operators.

Abhinna Shreshtha Apr 8, 2015 8:48 AM

 Milestone Brandcom, Mother Dairy shine at exchange4media NEONS 2015?blur=25

At exchange4media’s OOH advertising awards NEONS 2015, Milestone Brandcom won both ‘Media Agency of the Year’ and ‘Creative Agency of the Year’ with a total tally of 3 Golds, 3 Silvers and 3 Bronze awards. Mother Dairy was named ‘Advertiser of the Year'

exchange4media Staff Mar 28, 2015 9:20 PM

Union Budget 2015: OOH sector unhappy with service tax hike?blur=25

While India Inc. in general seems to be happy about the promises made in Budget 2015, the outdoor advertising sector is looking at it pragmatically. Agencies expressed

Abhinn Shreshtha Mar 4, 2015 8:33 AM