laqshya-media
Union Budget 2015: OOH sector unhappy with service tax hike?blur=25

While India Inc. in general seems to be happy about the promises made in Budget 2015, the outdoor advertising sector is looking at it pragmatically. Agencies expressed

Abhinn Shreshtha Mar 4, 2015 8:33 AM

'Aam' way of campaigning helps AAP win Delhi?blur=25

Unlike the BJP, AAP mainly stuck to radio, outdoor and social media to spread its message

Abhinn Shreshtha Feb 11, 2015 10:53 AM

'Aam' way of campaigning helps AAP win Delhi?blur=25

Unlike the BJP, AAP mainly stuck to radio, outdoor and social media to spread its message

Abhinn Shreshtha Feb 11, 2015 8:38 AM

Delhi state election boosts OOH spends?blur=25

OOH shines as political parties carry out extensive outdoor campaigns for the elections

Abhinn Shreshtha Feb 9, 2015 8:04 AM

Good times ahead for OOH sector, but attracting talent still a challenge?blur=25

Experts say OOH sector is getting its due recognition and moving towards a better future; industry is getting more organised and luring fresh talent

Abhinn Shreshtha Jan 30, 2015 8:33 AM

Technology developments will be key for OOH in 2015?blur=25

OOH agencies are confident that despite some hiccups, 2015 would be another successful year in terms of ad spends, and hope the industry embraces new technologies and

Abhinn Shreshtha Jan 7, 2015 7:52 AM

Laqshya Solutions creates OOH campaign for Flipkart’s biggest sale?blur=25

The campaign was executed using 70,000 square feet of branding space in Delhi & Bangalore, with a media mix of large format billboards, mall facades, airport media and digital signages

exchange4media Staff Oct 11, 2014 10:54 AM

Mobile OOH needs Government support to grow, say experts?blur=25

Even as the OOH industry struggles to find new, innovative ways to use the medium, the once-popular medium has been sidelined. exchange4media takes a look at what went

Abhinn Shreshtha Jun 23, 2014 8:37 AM

IPL 7 disappoints OOH agencies, venue change said to be a factor?blur=25

OOH players usually are not too excited about the IPL as most advertisers prefer to spend more on TV. However, this year's venue shift to Sharjah has made it an even harder

Abhinn Shreshtha May 28, 2014 8:12 AM

Laqshya Media Group appoints Sai Nagesh as CEO for Laqshya Advertising?blur=25

Nagesh has also been given the responsibility of heading strategy for the group as the Chief Strategy Officer. His last assignment was as CMO for bedbathmore.com

exchange4media Staff May 22, 2014 7:53 AM

Flipkart goes more visible with new OOH branding?blur=25

Laqshya Solutions launches OOH campaigns for Flipkart, focusing on the introduction of new Flipkart helpline and the the shopping site's new mobile app

exchange4media Staff Apr 22, 2014 8:42 AM

Laqshya Media's Right Angle wins extended contract for Dubai bus shelters?blur=25

The contractto build 1000 air-conditioned bus queue shelters in Dubaihas been extended for another 9 years from 2021 to 2030

exchange4media Staff Apr 14, 2014 2:56 PM

BJP goes local in its outdoor strategy?blur=25

Will the BJP's mantra of going local help the party regain lost time and steer it ahead of the Congress? exchange4media finds out from agencies working on BJP's outdoor campaign

Priyanka Mehra Apr 11, 2014 9:04 AM

OOH players prepare for slump as IPL approaches?blur=25

IPL season causes a disruption in the business, with advertisers more interested in leveraging electronic and print media, say OOH experts

Abhinna Shreshtha Apr 7, 2014 7:59 AM

Laqshya joins hands with Kapil Dev to set up Mumbai team for Louis Philippe Golf Cup?blur=25

The team features renowned Indian golfing professional Jyoti Randhawa, among others. The tournament gets underway in Mumbai from today

exchange4media Staff Feb 17, 2014 12:43 PM

Outdoor ad spends grow by 8% during H1 of 2013?blur=25

Real estate, jewellery brands, two-wheeler brands & TV channels emerged as amongst the heavy spenders on OOH in first half of 2013; however, automobiles & mobile services took a hit

exchange4media Staff Nov 20, 2013 8:19 AM

Laqshya Media ventures into experiential mktg with Laqshya Connect?blur=25

With Laqshya Connect, the Group has now expanded services to activation requirements. Going forward, there are plans to add creative vertical as well

exchange4media Staff Oct 24, 2013 8:51 AM

Retail, on-ground advtg keep OOH from being a washout this monsoon?blur=25

Slow business, low occupancy & high rates have dampened the OOH biz during monsoons, but retail space, on-ground & ambient advtg are keeping the sector afloat

Priyanka Nair Jul 10, 2013 7:54 AM

Auto, BFSI sectors boost OOH advtg growth momentum in 2013?blur=25

According to experts, 2013 has seen a significant increase in sale of OOH inventories, specialised divisions mushrooming & positive market conditions

Priyanka Nair May 21, 2013 7:41 PM

"Along with performance and delivery, OOH needs respect"?blur=25

At a time when OOH forms a miniscule part of the marketer’s media mix, industry experts share thoughts on what can be done to make it centre-stage

Arshiya Khullar Mar 26, 2013 7:03 PM