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Sun Direct launches high definition services in India

09-April-2009
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Sun Direct launches high definition services in India

Sun Direct Pvt Ltd, the direct-to-home (DTH) service provider has launched the High Definition (HD) broadcast on DTH platform in India.

Speaking on the occasion Tony D’Silva, COO of Sun Direct said “We believe that in the constantly changing viewership dynamics and taste, to keep the viewer continuously happy and engaged we need to offer them new and exciting options and HD is another first from the Sun Direct stable. HD is a visual delight and we are extremely happy to launch the world class services for our audience in India.”

Adding another feather to its cap Sun Direct has crossed the 3 million subscriber base since its launch in December 2007. Sun Direct caters to every segment of the viewer ship through its innovative content packaging.

“Another landmark achievement for us is crossing the 3 million mark subscriber base by March 2009, as committed earlier; this achievement qualifies us to be the No 2 service DTH provider. In the coming fiscal year we look forward to occupy the pole position. We have added more customers than any other DTH player in the last one year and in the coming days we will be adding more innovative features, services and channels in our offerings.” added D’Silva.

The Common-wealth Games next year will unveil this next generation of television viewing in India as the same will be telecast in HD and it will be a viewer’s delight. Various international channels and content providers have been queued up for obtaining mandatory statuary compliance for broadcasting HD in India.

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