Bombay Dyeing Take Back Sleep Campaign?blur=25

Conceptualised by Flying Bullet, the 360-degree campaign will be amplified through Print, TV, Radio, Digital, Cinema, and on-ground activations

exchange4media Staff Dec 14, 2019 7:49 AM


Aloke Banerjee, CEO, Retail, Bombay Dyeing and Sanjeev Bhargava, Director, Brand TOI, share the insight behind the campaign launched along with the Times of India

Christina Moniz Oct 19, 2019 7:52 AM

Malini Parthasarathy appointed Editor of The Hindu?blur=25

Parthasarathy will be The Hindu's first woman Editor; she will take charge from February 1

exchange4media Staff Jan 22, 2015 8:07 AM

In Mumbai and Delhi, we prefer to remain small but influential: Rajiv C Lochan?blur=25

Lochan, MD & CEO, KSL (The Hindu & Group newspapers) talks about the focus on South being a massive strategic advantage

Deepa Balasubramanian Dec 4, 2014 8:14 AM

The Hindu launches online portal roofandfloor.com?blur=25

The site is expected to complement the newspaper's property supplement, Property Plus; plans to roll out for the rest of the country on the anvil

Deepa Balasubramanian Sep 22, 2014 8:01 AM

"The growth in digital traffic presents the potential to monetise"?blur=25

It is good news that advertisers are willing to spend on building their brands on digital channels, says PD Sundar, AVP and Business Head, KSL Digital

Deepa Balasubramanian Oct 21, 2013 8:17 AM