krishna-desai
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According to BARC data, the age group between 2-14 years accounts for 20 per cent of the total TV impressions, however, much of the content kids consume is on GECs or movie channels

Sonam Saini Apr 23, 2018 9:00 AM

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Apart from POGO’s new local show and Cartoon Network’s latest season of ‘Oggy and the Cockroaches,’ Juhi Ravindranath and Krishna Desai of Turner International India talk about the entry of non-traditional advertisers on their kids space

Madhuwanti Saha Aug 11, 2017 7:49 AM

Fragmentation is becoming more challenging for broadcasters: Krishna Desai?blur=25

Broadcasters have to be more on their toes to make sure that the quality of storytelling, engagement, production values and promotions goes up to reach audiences in fragmented markets, says Krishna Desai, Network Head, Kids Entertainment, Turner International

Collin Furtado Jan 1, 2015 8:05 AM

TV gears up for more festive ad spends from e-comm, auto, durables?blur=25

Reports of marketing spends increasing this year have unleashed a slew of special content on the small screen created to make the most of the 'acche din'

Collin Furtado Sep 9, 2014 10:07 AM

TV gears up for more festive ad spends from e-comm, auto, durables?blur=25

Reports of marketing spends increasing this year have unleashed a slew of special content on the small screen created to make the most of the 'acche din'

Collin Furtado Sep 9, 2014 8:26 AM

Cartoon Network bags Gold & Bronze at EEMAX Awards 2014?blur=25

The channel has been given two awards at the EEMAX Awards 2014 for its CN Super Toons campaign undertaken last December

exchange4media Staff Jul 24, 2014 4:46 PM

Kids genre changes rules of engagement?blur=25

Children spend less than 25% of their TV watching time on kids' channels. They wield far more influence in a family's buying habits than 5 years ago, pushing channels to evangelise content strategies & take up new mktg initiatives

Abhinav Trivedi Oct 10, 2013 8:45 AM

"We see 15 - 20% increase in viewership in summer season"?blur=25

Kids genre is the only category and demographic that observes an upside, says Krishna Desai, Network Head – Kids, South Asia, Turner International India

Synjini Nandi May 1, 2013 7:31 PM

Cartoon Network beefs up 2013 content line-up with new shows?blur=25

The channel introduced a new series called ‘Gon’ on Jan 5 and will be premiering two movies – ‘Keedey - Pakda Pakdi’ and ‘My Name Is Raj – Attack of Demons’

exchange4media Staff Jan 10, 2013 7:35 PM

“Consumption of kids channels is only 20 pc”?blur=25

Unless new players come in, the category will observe saturation, says Krishna Desai, Director, Content, South Asia, Turner International India

Synjini Nandi Jan 8, 2013 6:55 PM

Quick five with Pogo’s Krishna Desai?blur=25

About 66 per cent of the content on Pogo is home-grown & acquired Indian content, says the Director, Content, South Asia, Turner Intl India

Synjini Nandi Oct 19, 2012 11:48 PM

Local animation boosts kids’ programming in India?blur=25

Shows such as ‘Keymon Ache’, ‘Chhota Bheem’, ‘Kumbh Karan’, etc. have gone on to become some of the most watched kids’ shows

Synjini Nandi Aug 30, 2012 8:28 PM