krishna-desai

According to BARC data, the age group between 2-14 years accounts for 20 per cent of the total TV impressions, however, much of the content kids consume is on GECs or movie channels

Sonam Saini 23-April-2018

Apart from POGO’s new local show and Cartoon Network’s latest season of ‘Oggy and the Cockroaches,’ Juhi Ravindranath and Krishna Desai of Turner International India talk about the entry of non-traditional advertisers on their kids space

Madhuwanti Saha 11-August-2017

Broadcasters have to be more on their toes to make sure that the quality of storytelling, engagement, production values and promotions goes up to reach audiences in fragmented markets, says Krishna Desai, Network Head, Kids Entertainment, Turner International

Collin Furtado 01-January-2015

Reports of marketing spends increasing this year have unleashed a slew of special content on the small screen created to make the most of the 'acche din'

Collin Furtado 09-September-2014

Reports of marketing spends increasing this year have unleashed a slew of special content on the small screen created to make the most of the 'acche din'

Collin Furtado 09-September-2014

The channel has been given two awards at the EEMAX Awards 2014 for its CN Super Toons campaign undertaken last December

exchange4media Staff 24-July-2014

Children spend less than 25% of their TV watching time on kids' channels. They wield far more influence in a family's buying habits than 5 years ago, pushing channels to evangelise content strategies & take up new mktg initiatives

Abhinav Trivedi 10-October-2013

Kids genre is the only category and demographic that observes an upside, says Krishna Desai, Network Head – Kids, South Asia, Turner International India

Synjini Nandi 01-May-2013

The channel introduced a new series called ‘Gon’ on Jan 5 and will be premiering two movies – ‘Keedey - Pakda Pakdi’ and ‘My Name Is Raj – Attack of Demons’

exchange4media Staff 10-January-2013

Unless new players come in, the category will observe saturation, says Krishna Desai, Director, Content, South Asia, Turner International India

Synjini Nandi 08-January-2013

About 66 per cent of the content on Pogo is home-grown & acquired Indian content, says the Director, Content, South Asia, Turner Intl India

Synjini Nandi 19-October-2012

Shows such as ‘Keymon Ache’, ‘Chhota Bheem’, ‘Kumbh Karan’, etc. have gone on to become some of the most watched kids’ shows

Synjini Nandi 30-August-2012

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