Radio Mirchi remains the hot favourite in the Kolkata market as per RAM data for the four-week average ending with Week 34. According to the market share figures of radio channels during the last four weeks, Radio Mirchi ended Week 34 with a market share of 20.3 per cent.

Pallavi Goorha Kashyup Sep 10, 2010 8:02 AM

The RAM data for Week 31 shows Radio Mirchi continuing its lead in the Kolkata market in the morning slot between 7 am and 11 am. The FM station had a 21.7 per cent market share. Placed second was Big FM, which secured a market share of 20.9 per cent, while Friends FM followed with a market share of 12.3 per cent.

Pallavi Goorha Kashyup Aug 20, 2010 8:38 AM

Percept Out-of-Home, a division of Percept Ltd, has created some clutter-breaking outdoor innovation as part of a month-long campaign for ‘Horlicks ProHeight’ in Kolkata.

exchange4media Mumbai Bureau Feb 6, 2010 6:32 AM