The four-part series, titled 'Living With KKR', will air from February 24 to 27 at 8 pm on Discovery Channel. Cadbury, Tata Motors & Nokia have come on board as sponsors

exchange4media Staff Feb 18, 2014 7:39 PM

Beyond marketing gimmicks, content is the only sustaining factor that drives the audiences in sports and movies, say industry experts

Abhinav Trivedi Oct 1, 2013 7:45 AM

TRAI has taken serious note of the slack implementation of DAS in Kolkata; directs MSOs/ LCOs to take immediate action or face penal action as per the TRAI Act

Abid Hasan Jul 19, 2013 8:09 AM

Along with scarcity of STBs, Kolkata is plagued with law and order problem, and a tussle between the Central and State Governments

Abid Hasan Jan 9, 2013 6:50 PM

There is still a shortfall of 18 lakh set top boxes and MSOs state that the STB installation process will not be over before December 31, 2012

Abid Hasan Nov 21, 2012 7:09 PM

Meenakkshi Sen has come on board as Managing Partner for the Kolkata office

exchange4media Staff Nov 21, 2012 5:51 PM

"I would recommend my clients to not undertake any new metro-focus initiative in November," says Sam Balsara of Madison World

Simran Sabherwal Oct 19, 2012 7:51 PM

ABP Group is extensively promoting the paper via print and outdoor. A series of three TVCs has also been released to reach out to more readers

exchange4media Staff Sep 17, 2012 7:06 PM

Conceptualised by Bates Kolkata, the ‘Sab sahe mast rahe’ campaign uses a mix of TV, OOH, digital & radio to convey the message of stability & strength

Shree Lahiri Sep 12, 2012 10:07 PM

Reporter Abid Hasan gets to reconnect with Kolkata after a few years. But this time it is work that beckons as he gets busy with a series of meetings

Abid Hasan Jun 9, 2012 7:46 PM

The tourney had seen a tough start but courtesy popularity of teams such as Kolkata Knight Riders, the finale has rated better than IPL 4

exchange4media Staff Jun 7, 2012 10:44 PM

Exchange4media explores the mileage brand Nokia gets out of associating with the winning IPL team – Kolkata Knight Riders

Shree Lahiri May 29, 2012 8:57 PM

Nokia & Kolkata Knight Riders have launched a consumer engagement initiative that enables consumers to launch their own personalised channels

Priyanka Mehra Apr 4, 2012 7:48 AM

The Kolkata Knight Riders has launched its new marketing campaign, ‘New Dawn, New Knights’. The IPL team has also unveiled logo for Season 5

Suraj Ramnath Feb 14, 2012 8:23 AM

Matrix takes the ‘Don’ route for its latest TVC, featuring the Kolkata Knight Riders, for Matrix ForEx Cards.

exchange4media Mumbai Bureau May 23, 2011 8:38 AM

Nokia has launched a Facebook app with Hungama to enable users to cheer on their team by playing and dedicating music on the social network.

exchange4media Staff May 10, 2011 9:44 AM

The ratings are decent, the advertisers have put in a lot of money on the platform and doing all required to make the right noises, but still, is something missing at the IPL this year? Can the ICC World Cup be blamed for that?

Noor Fathima Warsia May 2, 2011 8:42 AM

The company has earmarked an ad budget of Rs 18-20 crore for communication exercises that will see KKR’s Shah Rukh Khan endorsing Matrix.

Noor Fathima Warsia Apr 28, 2011 8:55 AM

TAM Sports data for Indian Premier League (IPL), season 4, shows that the inaugural match between Chennai Super Kings and Kolkata Knight Riders has rated 7.14 in the all India market for CS4+. While this number is higher than the previous inaugural matches, the second and third match numbers for IPL4 are more modest at 2.39 (DC vs. RR) and 4.95 (KTK vs. RCB).

Nitin Pandey Apr 13, 2011 2:25 PM

Bharat Sanchar Nigam Ltd (BSNL), Calcutta Telephones, Kolkata has sent out invitations to ad agencies for a two-year empanelment. A maximum four agencies will be awarded the contract.

Preeti Hoon Mar 21, 2011 8:58 AM