According to data traffic on UC Browser, the most popular match of the IPL season was between Kolkata Knight Riders and Sunrisers Hyderabad held on March 24

exchange4media Staff May 13, 2019 7:18 PM

#RCBvsCSK becomes most-tweeted-about match in Week 4 of IPL 2019

exchange4media Staff Apr 24, 2019 6:44 PM

Launches #CricketKaTicket campaign with digital film, along with an augmented reality game on Facebook

exchange4media Staff Apr 15, 2019 4:44 PM

What Works will ideate and execute video content strategy across platforms in line with KKR’s other marketing plans

exchange4media Staff Mar 29, 2019 2:03 PM

Gozoop has retained the team's digital mandate for the fourth consecutive year and will take charge of the digital and content creation duties for the brand throughout this IPL season

exchange4media Staff Mar 28, 2019 1:45 PM

The season’s opening weekend witnessed close to 1.4 million Tweets as fans join in the global cricket conversation

exchange4media Staff Mar 26, 2019 7:24 PM

Fans will get behind-the-scenes updates and chance to show support through Augmented Reality Lenses, Our Stories and more

exchange4media Staff Mar 22, 2019 4:40 PM

As part of a 360-degree marketing campaign, TVCs will be run for 8 weeks 

exchange4media Staff Mar 20, 2019 1:54 PM

He joins KKR from ESPN, where he was leading brand and content marketing for both ESPN Cricinfo and ESPN.in

exchange4media Staff Nov 15, 2018 5:10 PM

In Bangalore, Radio City maintained its leadership with an improved 25.4 per cent share

exchange4media Staff Nov 12, 2018 9:09 AM

The portraiture, conceptualised by FCB Ulka and brought to life by artist Tushar Kamble, is inspired by the rich tradition of Bengal and local folklore

exchange4media Staff Oct 19, 2018 2:37 PM

In the campaign conceptualised by Ogilvy Kolkata, Karigari finds its significance and relevance through the stories of four different women from four different parts of the country

exchange4media Staff Sep 8, 2018 9:54 AM

A post-Independence Day film by Exide, conceptualised by J Walter Thompson garnered 6.5 million reach on Twitter

exchange4media Staff Aug 25, 2018 9:29 AM

Jimmy Tangree of Kolkata-based Friends FM tells us how the radio station is riding high with projected margins of about 20 per cent in FY 17-18

Samarpita Banerjee Aug 9, 2018 8:54 AM

It is important to note that BARC India has seeded its BAR-O-Meters in a scientifically selected set of panel homes to collect TV viewership data.

exchange4media Staff May 15, 2018 10:39 AM

The campaign put forward the message that the real worth of cement is measured by the quality of concrete it produces and the test of concrete lies in the load bearing capacity of foundations, pillars and roofs.

exchange4media Staff May 7, 2018 2:59 PM

The Kingfisher Indian Pranks League celebrates the IPL teams and their spirit of the good times with a series of video commercials

exchange4media Staff May 5, 2018 8:54 AM

Created by the DDB Mudra Group, KKR’s latest anthem #KKRHaiTaiyaar shows die-hard fans gearing up for the 2018 IPL

exchange4media Staff Apr 18, 2018 1:04 PM

Over 7 lakh passengers who use the metro daily will now get to see a total of 233 screens across all 24 metro stations at every ticket counter

exchange4media Staff Apr 17, 2018 6:45 PM

As a part of the mandate, the agency will be responsible for the digital & content creation duties for the brand. Gozoop will be working with KKR to ensure that the brand engages their audience with unique social media activations, campaigns and real-time fan engagement during matches.

exchange4media Staff Apr 16, 2018 4:10 PM