Dawn of a new marketing strategy for KKR?blur=25

The Kolkata Knight Riders has launched its new marketing campaign, ‘New Dawn, New Knights’. The IPL team has also unveiled logo for Season 5

Suraj Ramnath Feb 14, 2012 8:23 AM

Matrix and SRK ‘Kill the Cash’?blur=25

Matrix takes the ‘Don’ route for its latest TVC, featuring the Kolkata Knight Riders, for Matrix ForEx Cards.

exchange4media Mumbai Bureau May 23, 2011 8:38 AM

Hungama, Nokia let fans cheer for IPL KKR team via Facebook app?blur=25

Nokia has launched a Facebook app with Hungama to enable users to cheer on their team by playing and dedicating music on the social network.

exchange4media Staff May 10, 2011 9:44 AM

Noorings: Is IPL as hot this year??blur=25

The ratings are decent, the advertisers have put in a lot of money on the platform and doing all required to make the right noises, but still, is something missing at the IPL this year? Can the ICC World Cup be blamed for that?

Noor Fathima Warsia May 2, 2011 8:42 AM

IPL4: Matrix partners with KKR, earmarks Rs 20 cr as ad spends?blur=25

The company has earmarked an ad budget of Rs 18-20 crore for communication exercises that will see KKR’s Shah Rukh Khan endorsing Matrix.

Noor Fathima Warsia Apr 28, 2011 8:55 AM

IPL4: Ratings of three matches in; game begins well for MAX?blur=25

TAM Sports data for Indian Premier League (IPL), season 4, shows that the inaugural match between Chennai Super Kings and Kolkata Knight Riders has rated 7.14 in the all India market for CS4+. While this number is higher than the previous inaugural matches, the second and third match numbers for IPL4 are more modest at 2.39 (DC vs. RR) and 4.95 (KTK vs. RCB).

Nitin Pandey Apr 13, 2011 2:25 PM