kolkata-knight-riders
IPL 9: RCB vs Gujarat Lions attracts 27 mn impressions in week 7

In the seventh week of IPL, the match between Royal Challengers Bangalore and Gujarat Lions on May 24 attracted maximum viewership of 27 million impressions

exchange4media Staff Jun 3, 2016 8:02 AM

IPL 9: RCB vs Gujarat Lions attracts 27 mn impressions in week 7

In the seventh week of IPL, the match between Royal Challengers Bangalore and Gujarat Lions on May 24 attracted maximum viewership of 27 million impressions

exchange4media Staff Jun 3, 2016 8:02 AM

IPL 9: KKR vs RCB attracts 23 mn impressions in week 6

The match between Kolkata Knight Riders and Royal Challengers Bangalore recorded maximum viewership for the second time in the tournament

exchange4media Staff May 27, 2016 8:02 AM

With 14 mn average impressions, IPL week 4 viewership dips by 8.75%

Going by the BARC ratings, the fourth week of IPL witnessed a drop in its average ratings across all channels compared to previous week

exchange4media Staff May 18, 2016 8:00 AM

IPL 9: Bangalore Vs Hyderabad attracts maximum viewership in first week

The opening match between Mumbai Indians and Rising Pune Supergiants on April 9 and the match between Royal Challengers Bangalore and Sunrisers Hyderabad on April 12 has recorded maximum ratings of 24,118 and 24,137 respectively

exchange4media Staff Apr 22, 2016 7:59 AM

Discovery to unveil the journey of KKR

The four-part series, titled 'Living With KKR', will air from February 24 to 27 at 8 pm on Discovery Channel. Cadbury, Tata Motors & Nokia have come on board as sponsors

exchange4media Staff Feb 18, 2014 7:39 PM

Content remains king in movies & sports; mktg only assists, say experts

Beyond marketing gimmicks, content is the only sustaining factor that drives the audiences in sports and movies, say industry experts

Abhinav Trivedi Oct 1, 2013 7:45 AM

IPL 5 ends on a high; 8.92 TVR for final match

The tourney had seen a tough start but courtesy popularity of teams such as Kolkata Knight Riders, the finale has rated better than IPL 4

exchange4media Staff Jun 7, 2012 10:44 PM

Win-win for KKR and Nokia?

Exchange4media explores the mileage brand Nokia gets out of associating with the winning IPL team – Kolkata Knight Riders

Shree Lahiri May 29, 2012 8:57 PM

Nokia launches Nokia Channel Me campaign

Nokia & Kolkata Knight Riders have launched a consumer engagement initiative that enables consumers to launch their own personalised channels

Priyanka Mehra Apr 4, 2012 7:48 AM

Dawn of a new marketing strategy for KKR

The Kolkata Knight Riders has launched its new marketing campaign, ‘New Dawn, New Knights’. The IPL team has also unveiled logo for Season 5

Suraj Ramnath Feb 14, 2012 8:23 AM

Matrix and SRK ‘Kill the Cash’

Matrix takes the ‘Don’ route for its latest TVC, featuring the Kolkata Knight Riders, for Matrix ForEx Cards.

exchange4media Mumbai Bureau May 23, 2011 8:38 AM

Hungama, Nokia let fans cheer for IPL KKR team via Facebook app

Nokia has launched a Facebook app with Hungama to enable users to cheer on their team by playing and dedicating music on the social network.

exchange4media Staff May 10, 2011 9:44 AM

Noorings: Is IPL as hot this year?

The ratings are decent, the advertisers have put in a lot of money on the platform and doing all required to make the right noises, but still, is something missing at the IPL this year? Can the ICC World Cup be blamed for that?

Noor Fathima Warsia May 2, 2011 8:42 AM

IPL4: Matrix partners with KKR, earmarks Rs 20 cr as ad spends

The company has earmarked an ad budget of Rs 18-20 crore for communication exercises that will see KKR’s Shah Rukh Khan endorsing Matrix.

Noor Fathima Warsia Apr 28, 2011 8:55 AM

IPL4: Ratings of three matches in; game begins well for MAX

TAM Sports data for Indian Premier League (IPL), season 4, shows that the inaugural match between Chennai Super Kings and Kolkata Knight Riders has rated 7.14 in the all India market for CS4+. While this number is higher than the previous inaugural matches, the second and third match numbers for IPL4 are more modest at 2.39 (DC vs. RR) and 4.95 (KTK vs. RCB).

Nitin Pandey Apr 13, 2011 2:25 PM