kolkata-knight-riders
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Created by the DDB Mudra Group, KKR’s latest anthem #KKRHaiTaiyaar shows die-hard fans gearing up for the 2018 IPL

exchange4media Staff Apr 18, 2018 1:04 PM

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As a part of the mandate, the agency will be responsible for the digital & content creation duties for the brand. Gozoop will be working with KKR to ensure that the brand engages their audience with unique social media activations, campaigns and real-time fan engagement during matches.

exchange4media Staff Apr 16, 2018 4:10 PM

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A record for peak concurrent viewers on Hotstar was established during the match between Chennai Super Kings and Kolkata Knight Riders

exchange4media Staff Apr 12, 2018 3:08 PM

Marvel KKR?blur=25

The collection will span an extensive assortment of merchandise including t-shirts, a back to school range, mugs, board games, card games, mobile covers, power-banks and more.

exchange4media Staff Apr 9, 2018 6:36 PM

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HMD Global and KKR unveiled the new official team jersey for the 2018 season sporting the Nokia logo in the front.

exchange4media Staff Apr 3, 2018 5:07 PM

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Will provide ultimate experience for fans of Chennai Super Kings, Kolkata Knight Riders, Mumbai Indians and Rajasthan Royals

exchange4media Staff Mar 23, 2018 6:12 PM

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KKR launched campaign, ‘Knighting Ceremony 2018’ wherein fans could send suggestions on who they would like to see on the squad in IPL 11

exchange4media Staff Jan 27, 2018 12:00 AM

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Industry experts are confident that Kolkata Knight Riders which is one of the most profitable IPL franchises will continue to bring in sponsorship revenue owing to the Shah Rukh Khan factor and its following

exchange4media Staff Jan 24, 2018 8:58 AM

Gotcha! Pandya bros' Twitter fall-out was, in fact, a promotional gimmick?blur=25

The cricketer duo on the IPL Mumbai Indians team had the Twitteratti fooled as they played out a faux fight as part of the Citrus Pay ad campaign

Anurag Singh May 18, 2017 7:43 AM

KKR Vs RCB brings in 26 million impressions in week 4 of IPL: BARC?blur=25

Kolkata Knight Riders Vs Royal Challengers Bangalore fetched the maximum ratings in the fourth week of IPL. Meanwhile, Hindi and English movie premieres such as ‘Ok Jaanu’ and ‘Teenage Mutant Ninja Turtles: Out of the Shadows’ strengthened Colors and HBO viewership, respectively

exchange4media Staff May 8, 2017 8:17 AM

IPL 9: RCB vs Gujarat Lions attracts 27 mn impressions in week 7?blur=25

In the seventh week of IPL, the match between Royal Challengers Bangalore and Gujarat Lions on May 24 attracted maximum viewership of 27 million impressions

exchange4media Staff Jun 3, 2016 8:02 AM

IPL 9: RCB vs Gujarat Lions attracts 27 mn impressions in week 7?blur=25

In the seventh week of IPL, the match between Royal Challengers Bangalore and Gujarat Lions on May 24 attracted maximum viewership of 27 million impressions

exchange4media Staff Jun 3, 2016 8:02 AM

IPL 9: KKR vs RCB attracts 23 mn impressions in week 6?blur=25

The match between Kolkata Knight Riders and Royal Challengers Bangalore recorded maximum viewership for the second time in the tournament

exchange4media Staff May 27, 2016 8:02 AM

With 14 mn average impressions, IPL week 4 viewership dips by 8.75%?blur=25

Going by the BARC ratings, the fourth week of IPL witnessed a drop in its average ratings across all channels compared to previous week

exchange4media Staff May 18, 2016 8:00 AM

IPL 9: Bangalore Vs Hyderabad attracts maximum viewership in first week?blur=25

The opening match between Mumbai Indians and Rising Pune Supergiants on April 9 and the match between Royal Challengers Bangalore and Sunrisers Hyderabad on April 12 has recorded maximum ratings of 24,118 and 24,137 respectively

exchange4media Staff Apr 22, 2016 7:59 AM

Discovery to unveil the journey of KKR?blur=25

The four-part series, titled 'Living With KKR', will air from February 24 to 27 at 8 pm on Discovery Channel. Cadbury, Tata Motors & Nokia have come on board as sponsors

exchange4media Staff Feb 18, 2014 7:39 PM

Content remains king in movies & sports; mktg only assists, say experts?blur=25

Beyond marketing gimmicks, content is the only sustaining factor that drives the audiences in sports and movies, say industry experts

Abhinav Trivedi Oct 1, 2013 7:45 AM

IPL 5 ends on a high; 8.92 TVR for final match?blur=25

The tourney had seen a tough start but courtesy popularity of teams such as Kolkata Knight Riders, the finale has rated better than IPL 4

exchange4media Staff Jun 7, 2012 10:44 PM

Win-win for KKR and Nokia??blur=25

Exchange4media explores the mileage brand Nokia gets out of associating with the winning IPL team – Kolkata Knight Riders

Shree Lahiri May 29, 2012 8:57 PM

Nokia launches Nokia Channel Me campaign?blur=25

Nokia & Kolkata Knight Riders have launched a consumer engagement initiative that enables consumers to launch their own personalised channels

Priyanka Mehra Apr 4, 2012 7:48 AM