Music industry is using social media to create virality, conversations, advtg opportunities, branded content & much more...

Priyanka Nair Apr 22, 2013 8:32 PM

The Managing Partner of 22 Feet explains that the intent should not be to create a viral video but to create meaningful content

Saloni Surti Apr 10, 2013 7:31 PM

2011 will be remembered as the year when ‘the Kolaveri Di effect’ and ‘Annagiri’ showed the ad industry several new ways to engage people

Deepika Bhardwaj Jan 11, 2012 1:02 PM

Zafar Rais, Founder & CEO, MindShift Interactive, lists the top five digital brand campaigns that made a mark in 2011

Zafar Rais Jan 6, 2012 9:26 AM

Among the most watched Indian videos, it was clearly cinema that ruled supreme, with the top three video themes turning out to be movie-related clips.

exchange4media Staff Dec 29, 2011 10:19 AM

TechZone, a content technology provider for leading operators in India like Airtel, Reliance, Docomo, etc., has the exclusive rights of music tracks, videos, ringtones, caller ring back tones and other digital entertainment formats for ‘Why this Kolaveri Di’ song by actor Dhanush from the movie ‘3’. The song has surpassed all previous benchmarks and has become the most popular ‘Tanglish’ (Tamil-English) song in a very short span of time, crossing the 11-million viewership mark on YouTube. It has grabbed the attention of not only the south audience but also all over the nation.

exchange4media Staff Dec 1, 2011 7:48 AM