kingfisher
United Breweries awards Publicis Kingfisher Ultra Max?blur=25

The account will be handled out of the agency’s Bengaluru office. KF Ultra Max was launched in 2014 and JWT is the incumbent agency

exchange4media Staff Nov 29, 2016 9:16 AM

Kingfisher rolls out 'The Singing Cricketers' campaign?blur=25

This is the first ever campaign shot entirely by the cricketers themselves in a selfie mode – using hand held phones, cameras, selfie sticks and drones. The TV campaign took 24 international cricketers and close to a 1000 fans to create this

exchange4media Staff May 17, 2016 3:19 PM

IPL 2016: Mumbai Indians becomes top trending team on Twitter?blur=25

According to the IPLT20 website, the #IPL has been tweeted more than 7 million times already with Mumbai Indians becoming the most talked about team in the IPL on twitter

Ronald Menezes Apr 12, 2016 8:04 AM

IPL 2016: Mumbai Indians becomes top trending team on Twitter?blur=25

According to the IPLT20 website, the #IPL has been tweeted more than 7 million times already with Mumbai Indians becoming the most talked about team in the IPL on twitter

Ronald Menezes Apr 12, 2016 8:04 AM

Kingfisher celebrates International Beer Day with Twitter campaign ?blur=25

Beer fans were urged to come up with an imaginative, quirky invention or a gadget, infused with the key element –Kingfisher Beer

exchange4media Staff Aug 11, 2015 1:55 PM

IPL 8: Brands up their spends on IPL 8 by 15-25%?blur=25

Team sponsorship spends also on a rise from an estimated Rs 250 crore to around Rs 300-350 crore this IPL

Collin Furtado Apr 28, 2015 8:14 AM

Kingfisher's liquor business takes flight in the digital domain?blur=25

Samar Singh Shekhawat, SVP, Marketing, United Breweries elaborates on the company's strategy for the medium and how its innovative campaigns enable the brand to connect with the youth

Deepa Balasubramanian Sep 8, 2014 8:10 AM

It is also not easy for IPL teams to find sponsors anymore: Samar Singh Shekhawat?blur=25

Even if IPL declines in value, it is far bigger than anything else, says Samar Singh Shekhawat, SVP-Marketing, United Breweries

Abhinav Trivedi May 13, 2014 8:00 AM

We spend 10% of our overall marketing budgets on digital: Samar Singh Shekhawat?blur=25

Samar Singh Shekhawat, SVP-Marketing, United Breweries, talks about the challenges in the evolving digital space in the context of successful brand narrative

Sonam Gulati Apr 15, 2014 7:43 AM

Kingfisher takes to crowd sourcing to create a new lingo - ‘Kinglish’?blur=25

Created by JWT Bangalore & the King of Good Times, the whole new font was contributed by party animals as part of the beer brand’s activation drive

Twishy Nov 4, 2013 8:40 AM

Mobile mktg-specific campaigns result in zero spillovers, say experts?blur=25

To close every loop of communication, a campaign should be specially designed for mobile & not be added as an accessory after the campaign is designed, say experts

Gunjan Verma Sep 10, 2013 9:53 AM

Mobile mktg-specific campaigns result in zero spillovers, say experts?blur=25

To close every loop of communication, a campaign should be specially designed for mobile & not be added as an accessory after the campaign is designed, say experts

Gunjan Verma Sep 10, 2013 8:30 AM

Tweet till you drop to appease the Kingfisher Beer God?blur=25

The brand has launched a Twitter campaign #DearBeerGod, which is a chance for consumers from across the country to lead their city to victory and win gallons of beer

Twishy Aug 1, 2013 8:10 AM

IPL T20: Nokia, Pepsi & Coke to maintain going in recall?blur=25

Is IPL getting too cluttered with too many brands? MEC IPL TV Ratings Prediction study single out Nokia, Pepsi and Coca-Cola as brands that will maintain going in recall

exchange4media Staff Apr 3, 2012 10:22 AM

IPL T20: Nokia, Pepsi & Coke to maintain going in recall?blur=25

Is IPL getting too cluttered with too many brands? MEC IPL TV Ratings Prediction study single out Nokia, Pepsi and Coca-Cola as brands that will maintain going in recall

exchange4media Staff Apr 3, 2012 10:22 AM

Marketing Unplugged: Want loyalty? Don’t focus on rewards?blur=25

This fortnight, Suman Srivastava highlights how companies are building loyal customer base by making them feel special & not by some rewards programme

Suman Srivastava Jan 10, 2012 8:05 AM

Indian Brand Pages lead global top 100 on Facebook?blur=25

Kingfisher, Bingo, Tata Docomo, MTV India, Tata Photon, eBay India feature among the top six global Brand Pages on Facebook as per the August 2011 Engagement Analytics Report released Socialbakers, one of the biggest social media statistics portals in the world.

exchange4media Staff Sep 22, 2011 8:36 AM

Zipdial creates mobile game on missed calls for Kingfisher?blur=25

Kingfisher and ZipDial launched an engagement activity involves a game that can be played by anyone who can make a call... <div>&nbsp;</div>

exchange4media Staff May 19, 2011 8:57 AM