Starting from June 3, 2010, DMK-backed Kalaignar Television Network has added one more channel – Chithiram TV – to its bouquet. Chithiram, a 24-hour info-edu-tainment kids’ channel, will compete with Sun Network’s kids’ channel, Chutti TV, and other channels in the domain.
Walt Disney Television International India is rebranding its Jetix/Toon Disney platform to Disney XD, a boy-focused, girl-inclusive entertainment brand for kids in the 6-14 age group, on Children’s Day, November 14, 2009, from 12 noon. Disney XD’s content will be marked by themes of adventure, accomplishment, gaming, music and sports.
Banking on the ‘Disney Difference’, Walt Disney Company India has set up a specialised unit – Disney Media Solutions & Alliances. The attempt is to bring together all its properties under the same roof and be able to offer clients solutions across Disney platforms. Disney officials believe that this step will play a key role in Disney’s growth map in India.
exchange4media caught up with Duncan Morris, Vice President, Research and Marketing Development, Turner International Asia Pacific Ltd, on the occasion of the unveiling of Cartoon Network’s kids’ lifestyle research titled ‘New Generations’. Morris had quite a few interesting insights to share, especially regarding Indian kids.
ACK Media, one of India’s leading entertainment and education companies for young audiences, and Turner International have entered into a strategic content partnership to produce two animated films and 26 half-hour episodes of the Amar Chitra Katha stories. The first of the two films is slated to be aired in the first quarter of 2010.
Kalaignar Television Network is gearing to enter the regional kids’ television space with Chithram, which will compete with Sun Network’s kids’ channel Chutti TV. Preceding the launch of the kids’ channel will be another GEC, Kalaignar Asia, which will cater to the Tamil Diaspora in South East Asian countries.
Walt Disney Television India is all geared for the new season of ‘Hannah Montana’, which is breaking in April 2009, and the subsequent theatrical release of the movie on May 10, 2009. Walt Disney has got busy building the presence of the brand across domains and touch points.
After fortifying its presence in cyberspace with portals in Hindi, Tamil and Telugu, Chandamama, the 61-year old children’s magazine, is now going for the silver screen. Chandamama India and Toonz Animation have joined hands for a full length animation film based on a prime property from the library of Chandamama.
Maneesh Pharmaceuticals Ltd has tied up with Disney Consumer Products (DCP) to market its Smyle range of baby care products under the Disney Baby brand. The company has entered into an exclusive licensing pact with DCP to develop, manufacture and market the entire Disney Baby care range of products for South Asia and India.
Disney Channel is presenting a 3D experience for the first time on Indian television with the premiere of ‘Hannah Montana & Miley Cyrus: Best of both worlds’ concert movie in 3D on September 28 at 10 am. The movie gets up close and personal with the hugely popular teen star Miley Cyrus as Hannah Montana.
Kids Media India (KMI), a subsidiary of Spacetoon, has inked an exclusive licensing partnership with World Wrestling Entertainment (WWE) for the latter’s merchandise. The partnership is expected to propel annual revenues generated from WWE-licensed consumer goods in India to $10 million in the next three years.
For kids’ channels, festive days are back again. With Friendship Day, Raksha Bandhan, Independence Day and Janmashtami round the corner, Cartoon Network, Pogo, Disney, Jetix and Nick have come up with various initiatives and programmes to ring in the celebrations for the young and young at heart alike.
WorldKids Foundation, a non-profit organisation, has joined hands with Kotak Mahindra Bank to showcase the best of national and international children’s films for a wide ranging age group from eight years till young adults of 21 years. The WorldKids International Film Festival is being held in Delhi from July 25 to 31.
Chandamama, the 61-year old children’s magazine, is now going ahead in its cyber avatar. The publication has launched its online portals in Hindi, Tamil and Telugu. It already has a portal in English and will soon launch websites in Marathi and Oriya languages.
With the Beijing Olympics less than a month away, the buzz around the world’s greatest sporting extravaganza is increasing. Worldwide Olympic Partner Samsung is organising a mega quiz contest on Olympic Games for school children, titled Samsung Olympic Games Quest 2008. The contest is expected to see participation of nearly 1,000 schools.
DQ Entertainment International and MoonScoop Group have entered into a strategic alliance under which both companies would co-produce at least five TV series and two feature films (animated and/or live action) for worldwide distribution, with estimated global costs of over $100 million.
Following its Nick Fundoo Superstar activity, Nick has now announced the launch of its new property, ‘Nick Toon Jockey’. The initiative is to give an opportunity to kids to be a ‘Toon Jockey’, who would be the face of the channel and represent Nick across its various on-air and on-ground initiatives.
Portico New York has launched its special home furnishing collection of bed and bath linen based on the hugely popular Cartoon Network original series Ben 10. The special Ben 10 collection from Portico comprises bed-sheets, cushions, beach towels and pillows.
Augmenting its original productions bouquet, Pogo is premiering three new original productions for kids this summer. ‘Sunaina’, a family sitcom, will air on Sundays at 10.00 am. ‘M.A.D. 6.0’ returns on Pogo on June 22, while the second season of ‘Cambala Investigation Agency’ is premiering on June 14.