kids
Discovery kids ramps up the excitement ahead of summer vacations?blur=25

The channel lines up a series of new shows including Sheikh Chilli & Friendz and angry Birds to up the fun and adventure quotient for children

exchange4media Staff Mar 17, 2017 3:52 PM

Law & Kenneth Saatchi & Saatchi wins creative mandate for Cipla Health?blur=25

The agency will be the creative AoR for Cipla’s ActivKids Immuno Boosters account

exchange4media Staff Mar 15, 2017 11:44 AM

Regional original content will not surpass consumption of cinema in the South: Ram Veerapaneni, India MD, Whacked Out Media?blur=25

Ram Veerapaneni, India MD, Whacked Out Media, shared the company’s recipe for success with exchange4media in a recent interview.

exchange4media Staff Mar 9, 2017 9:05 AM

Amazon Prime Video India becomes Xilam Animation's subscription partner?blur=25

The multi-year content deal includesthe immensely popular ‘Oggy& the Cockroaches’, ‘Zig&Sharko’, and many more animated series.

exchange4media Staff Jan 10, 2017 3:39 PM

Nickelodeon spreads festive cheer this New Year?blur=25

The extensive line-up includes a variety of shows, movies, and events

exchange4media Staff Dec 23, 2016 5:43 PM

Infectious wins communication duties of Wunderbar Kids?blur=25

Wunderbar Kids is a chain of new-wave preschools that believe in putting children in charge of learning

exchange4media Staff Apr 16, 2015 8:25 AM

Flashback 2014: "In the future there is no stopping us" Nina Jaipuria?blur=25

While the ad cap has been a bane for many broadcasters, there are some for whom the ad cap has worked. The kids genre has been and is still an under-indexed category according to Nina Elavia Jaipuria, EVP & Business Head – Kids Cluster, Viacom 18

Collin Furtado Dec 30, 2014 8:56 AM

All kids channels provide the same kind of entertainment except Discovery Kids: Rahul Johri?blur=25

Our content excites the smart kid, it's not mindless, says Rahul Johri, Executive VP & GM, South Asia, Head of Revenue South East Asia, Pan Regional Ad Sales, DNAP. The channel has launched a new animated series Kisna

Abid Hasan Oct 15, 2014 7:57 AM

Flipkart departs from its inimitable kids in women lifestyle category launch ad?blur=25

The new campaign idea stems from the simple insight that no matter how many clothes women have in their closet, they still end up feeling that they don't have enough

Twishy Dec 11, 2013 8:12 AM

Kids genre changes rules of engagement?blur=25

Children spend less than 25% of their TV watching time on kids' channels. They wield far more influence in a family's buying habits than 5 years ago, pushing channels to evangelise content strategies & take up new mktg initiatives

Abhinav Trivedi Oct 10, 2013 8:45 AM

BCCC issues advisory on telecast of content on kids channels?blur=25

Following complaints on content, visuals & movie clips on kids channels, BCCC has advised IBF member channels to keep in mind best interest of the child

exchange4media Staff May 18, 2013 7:52 PM

YouTube's subscription-based channels open new avenues for brands?blur=25

Small businesses related to music, movies, education and food as also bigger brands can use YouTube’s latest offer to create a multiplier effect

Priyanka Nair May 13, 2013 7:27 PM

Marketing to kids: Unveiling the secret?blur=25

Industry experts to share insights into kids’ world at a conclave organised by EduMedia on Jan 16, 2013

exchange4media Staff Jan 10, 2013 7:06 PM

Discovery Kids presents gully cricket in ‘Howzzattt’?blur=25

In its move to offer more India-themed content, Discovery Kids presents cricket in its classic avatar. ‘Howzzattt’ will air every evening at 6 pm

exchange4media Staff Oct 16, 2012 7:21 PM

India is tailor-made for Discovery Kids: Rahul Johri?blur=25

Discovery Networks’ Rahul Johri speaks about the challenge of entering the kids’ genre as well as Discovery Kids’ strong content strategy

Shree Lahiri Aug 1, 2012 9:12 PM

Discovery moves media mandate to Maxus India?blur=25

The GroupM agency will now handle media duties for all Discovery Communications channels. The incumbent on the business is ZenithOptimedia

Noor Fathima Warsia May 17, 2012 9:51 PM

Discovery moves media mandate to Maxus India?blur=25

The GroupM agency will now handle media duties for all Discovery Communications channels. The incumbent on the business is ZenithOptimedia

Noor Fathima Warsia May 17, 2012 9:51 PM

Flashed Yesterday: Discovery to enter new genre in India with Discovery Kids?blur=25

Mark Hollinger, President and CEO, Discovery Networks International shares India expansion strategy

exchange4media Staff Mar 15, 2012 8:17 AM

Discovery to enter new genre in India with Discovery Kids?blur=25

Mark Hollinger, President and CEO, Discovery Networks International shares India expansion strategy

exchange4media Staff Mar 14, 2012 5:54 AM

Mudra Max puts OOH, Experiential & Retail under one head?blur=25

Mandeep Malhotra has  been elevated as President & Head, Mudra Max. He will be in-charge of experiential businesses and retail cluster.

exchange4media Staff Jan 5, 2012 8:55 AM