kfc
KFC strengthens its position with Streetwise?blur=25

KFC introduces low-priced range – Streetwise, for college-goers; and has embarked on a marketing blitz

exchange4media Staff Feb 9, 2012 8:11 AM

Pitch Exclusive: KFC Vs McDonald’s – The big fight?blur=25

The fight started with KFC launching the veg Zinger burger competing with McDonald’s Aloo Tikki Burger; it followed with a low price menu. Where’s the burger category heading to?

exchange4media Staff Jul 26, 2011 9:12 AM