Rewind 2015: E-commerce sector gives impetus to OOH ad spends in 2015

2015 was a good year for the outdoor advertising industry fuelled by the strong spends by neo-gen brands, especially from sectors like e-commerce that...

Rewind 2015: E-commerce sector gives impetus to OOH ad spends in 2015

2015 was a good year for the outdoor advertising industry fuelled by the strong spends by neo-gen brands, especially from sectors like e-commerce that...

OOH activity for Pro Kabaddi League subdued, say agencies

The second edition of Pro Kabaddi League has generated excitement from marketers and fans of the sport. However, outdoor agencies say that there has n...

1 Year of Modi Govt: Out-Of-Home sector yet to see 'good days'

The optimism that was rampant during the early days of the Narendra Modi government coming to power has yet to translate into anything concrete for th...

Will IPL 8 bring an ad spend windfall for OOH?

The IPL has turned out to be a prime event for advertisers and brands but opinion is divided upon the impact of the tournament on OOH spends this yea...

OOH agencies welcome IOAA decision to expand membership

OOH agencies are happy with Indian Outdoor Advertising Association opening membership to them and feel the move will only help the outdoor ecosystem a...

Technology developments will be key for OOH in 2015

OOH agencies are confident that despite some hiccups, 2015 would be another successful year in terms of ad spends, and hope the industry embraces new...

2014 could be a springboard for OOH sector

Buoyed by political stability, the promise of economic upliftment, some big ticket events and launches towards the end of the year, it seems that the...

Kaushik Chakravorty to head Navia and Vector; Sanjay Shah, CEO, moves out

Starcom MediaVest Group (SMG) India has announced that Kaushik Chakravorty, currently Group COO of Navia and Vector, will take overall charge of the o...

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