kaushik-chakravorty

2015 was a good year for the outdoor advertising industry fuelled by the strong spends by neo-gen brands, especially from sectors like e-commerce that contributed significantly to the growth of the industry

exchange4media Staff 23-December-2015

2015 was a good year for the outdoor advertising industry fuelled by the strong spends by neo-gen brands, especially from sectors like e-commerce that contributed significantly to the growth of the industry

exchange4media Staff 23-December-2015

The second edition of Pro Kabaddi League has generated excitement from marketers and fans of the sport. However, outdoor agencies say that there has not been much activity by brands around the event

Abhinn Shreshtha 22-July-2015

The optimism that was rampant during the early days of the Narendra Modi government coming to power has yet to translate into anything concrete for the outdoor industry, say OOH experts we spoke to

Abhinn Shreshtha 19-May-2015

The IPL has turned out to be a prime event for advertisers and brands but opinion is divided upon the impact of the tournament on OOH spends this year

Abhinn Shreshtha 23-April-2015

OOH agencies are happy with Indian Outdoor Advertising Association opening membership to them and feel the move will only help the outdoor ecosystem and curb fly-by-night operators.

Abhinna Shreshtha 08-April-2015

OOH agencies are confident that despite some hiccups, 2015 would be another successful year in terms of ad spends, and hope the industry embraces new technologies and

Abhinn Shreshtha 07-January-2015

Buoyed by political stability, the promise of economic upliftment, some big ticket events and launches towards the end of the year, it seems that the OOH sector might be looking at a record growth rate for 2014

Abhinn Shreshtha 31-December-2014

Starcom MediaVest Group (SMG) India has announced that Kaushik Chakravorty, currently Group COO of Navia and Vector, will take overall charge of the outdoor business in addition to his role as Executive Director – Enhance. Sanjay Shah, CEO, Navia and Vector, is moving on from the organisation.

exchange4media Mumbai Bureau 31-December-2010