Sony has gained a massive 50 points to go up to the second position among Hindi GECs as per TAM Media Research data for Week 34, 2011. The channel has scored with ‘KBC Season 5’, which garnered a TVR of 5.24 in HSM metros for its opening episode. With this, Colors gets pushed to the third spot.
Transforming the destiny of the ‘Aam Aadmi’ is what ‘Kaun Banega Crorepati’ has always been about. With the show slated to go on air on August 15, 2011, Sony has begun a campaign buzz around the show, and the focus is once again on the common man and how the show can transform his life...
As I approach the end of a month as a broadcast media reporter for exchange4media, I have my plate full and brimming over. It has been exciting from Day One and I do not foresee the thrill dwindling off. Let me take you through a typical week in the life of... And pressure? What pressure?
While the exit of ‘Kaun Banega Crorepati’ caused some concerns , the opening numbers for the big ticket ‘Jhalak Dikhla Jaa’ in the metro markets have ensured a good weekend for the channel officials. With 4.5 TVR for the curtainraiser episode and an average rating of 5.6 TVR for the opening episodes, Sony’s Ajit Thakur calls the numbers “unprecedented”.
The New KBC, as Sony Entertainment Television officials like to call it, had begun with a bang despite the skepticism around the show given the previous two seasons. As the show ends, the industry is divided over the latest season’s performance – while one view is that the finale episode could have rated better, the other view is that this has been one of the better seasons, where all episodes held on to the ratings till the very end, and the show allowed Sony to beat Zee on enough occasions to be at the No. 3 spot.
The latest season of KBC has opened with a rating of 5.3 TVR (C&S 4+) in the three HSM metros. For the same market, KBC first season had got an opening rating of 11.1 TVR, the rating for Season 2 was 18.5 TVR, while the third season had opened with a rating of 11.3 TVR.