This will be the first stage for people interested in participating in the show. The mode of registration is answering these questing correctly through SMS, IVRS and through Sony LIV

exchange4media Staff May 23, 2018 5:49 PM


The Amitabh Bachchan hosted show has claimed nearly 50 per cent share of Hindi GEC primetime-viewership with as high as 37.21 million viewers for a single episode this season, according to Zapr analysis

exchange4media Staff Oct 25, 2017 7:48 AM


Sony Entertainment Television took over the urban market according to BARC data for week 40 (September 30-October 6) with 443 million impressions

exchange4media Staff Oct 12, 2017 12:00 AM


Kaun Banega Crorepati continued to reign over the Top 5 programs list in the urban market with 7.5 million impressions

exchange4media Staff Sep 28, 2017 2:33 PM


The show will be available on SonyLIV on a linear feed on subscription + VOD mode to allow viewers to test their IQ anytime, anywhere

exchange4media Staff Sep 22, 2017 4:00 PM


Danish Khan, EVP and Business Head at Sony Entertainment Television (SET), opens up about the controversy surrounding its new show ‘Pehredaar Piya Ki’, KBC going from strength to strength, renewing contract with comedian Kapil Sharma and the importance of ratings

Madhuwanti Saha Aug 24, 2017 9:06 AM


The campaign ‘Jawab Dene Ka Waqt Aa Gaya Hai’ underlines the show’s core thought 'knowledge is a great leveller' in life

exchange4media Staff Jul 20, 2017 6:26 PM


Over 51 lakh entries were received on the last day, the highest number in a single day

exchange4media Staff Jun 29, 2017 6:10 PM

Anup Vishwanathan joins Times Television as Marketing Head, English Entertainment Cluster?blur=25

Vishwanathan moves to Times Television Network after a successful stint at Leo Burnett which started in 2006

exchange4media Staff Nov 21, 2014 8:50 AM

KBC shoots special episode in Raipur?blur=25

The event included performances by TV stars and singers before a live audience. The highest prize winner was gifted a Swift DZire

exchange4media Staff Oct 11, 2014 10:29 AM

'Kaun Banega Crorepati' fortifies its presence in digital media as well?blur=25

Digital destinations include the new-look KBC website, KBCSony.com, the official KBC App, and the KBC Play Along Application. Both, the official App and the Play Along app, are available on iTunes (iOS), Android and Windows

exchange4media Staff Aug 16, 2014 12:40 PM

Video: With Sony Pal, Sony & Sab TV, we can access entire spectrum of GEC viewership: NP Singh?blur=25

The MSM CEO has said that they will wait till after the launch on September 1 to sell ad space on Sony Pal. All brands advertising on Hindi GECs are being targeted by Sony Pal and talks are currently underway with them

Collin Furtado Aug 8, 2014 8:36 AM

‘KBC’ new promo looks to capture the audiences’ hearts?blur=25

In a bid to recapture audience attention, KBC has rolled out a new promo for Season 8, which sports the tagline – ‘Yahaan sirf paise hi nahi... yahaan dil bhi jeete jaate hain’

exchange4media Staff Jul 8, 2014 1:23 PM

Orchard wins mandate to promote Meelo Evaru Koteeswarudu on MAA TV?blur=25

Hosted by superstar Nagarjuna, Meelo Evaru Koteeswarudu is the Telugu version of Kaun Banega Crorepati

exchange4media Staff May 26, 2014 9:21 AM

'KBC' reaches out via multiple platforms for latest season?blur=25

The call for participation communication for this season has kicked off with the line - 'Iss manch se koi bhi khali haath nahi jaata'. Aspiring contestants can register via the KBC app, SMS, website and more

exchange4media Staff May 8, 2014 8:09 AM

KBC ratings fall accentuates Sony's troubles?blur=25

Viewership fatigue and stiff competition from other channels has led to the decline in stickiness of KBC's Season 7, resulting in a ratings drop of more than 50 per cent

Abhinav Trivedi Oct 8, 2013 8:33 AM

OOH adds muscle to communication strategy of big ticket TV shows?blur=25

Be it 'Mahabharat' on Star Plus, 'Kehta Hai Dil Jee Le Zara' & 'KBC 7' on Sony or 'Yeh Hai Aashiqui' on Bindass - channels are using customised creatives & innovation for OOH blitz

Priyanka Nair Sep 18, 2013 8:31 AM

Sony likely to garner Rs 200 crore plus revenue from KBC Season 7?blur=25

The channel has roped in 9 sponsors; most of the inventory has already been sold. As per sources, ad spots have been sold at Rs 3.5 lakh per spot

Abhinav Trivedi Aug 30, 2013 8:40 AM

The Caravan presents 2nd issue of Caravan Style and Living?blur=25

Still in its initial phase, the next few issues of high-end style and luxury publication ‘Caravan Style and Living’ will be published quarterly alongside ‘The Caravan’

exchange4media Staff Nov 7, 2012 10:59 PM

Bigg Boss leads the social media race, KBC follows?blur=25

Acc to MindShift Metrics, Bigg Boss garnered 29,068 mentions in online conversations in its first week, with KBC following with 14975 mentions

Saloni Surti Nov 6, 2012 8:42 PM