karthi-marshan
According to Karthi Marshan, Head Marketing, Kotak Mahindra Group, this begins with attempting to understand women's problems and developing products and services that address those problems
Karthi Marshan Mar 12, 2014 10:11 AM
The year's IPOY winner will be unveiled at a glittering ceremony tonight in Mumbai. Union Minister for Law & Justice, Communication & IT, Kapil Sibal will be the chief guest
Saloni Dutta Dec 6, 2013 9:25 AM
The year's IPOY winner will be unveiled at a glittering ceremony tonight in Mumbai. Union Minister for Law & Justice, Communication & IT, Kapil Sibal will be the chief guest
Saloni Dutta Dec 6, 2013 8:10 AM
While clients continue to desire solutions that are better, faster & cheaper, agencies say that they ought to be better remunerated in order to deliver what the clients need. The debate continues...
The Mumbai leg of the Conclave, to be held on Nov 25, will discuss and debate the dynamics between the two stakeholders and how both can work cohesively to manage expectations
exchange4media Staff Nov 21, 2013 9:08 AM
For young players in the BFSI sector, word-of-mouth marketing is slowly breaking the clutter, says Karthi Marshan, Marketing Head, Kotak Mahindra Group
Abhinav Trivedi Mar 12, 2013 10:31 PM
Karthi Marshan, Marketing Head, Kotak Mahindra Group decodes how Kotak Bank has used Aristotle’s philosophy while crafting its marketing strategy
Priyanka Nair Mar 7, 2013 8:03 PM
Karthi Marshan, Marketing Head, Kotak Mahindra Group decodes how Kotak Bank has used Aristotle’s philosophy while crafting its marketing strategy
Priyanka Nair Mar 7, 2013 8:03 PM
The Pitch CMO Summit will focus on the associations and usage of entertainment platforms in movies, TV, radio, sports, gaming, lifestyle & fashion
exchange4media Staff Mar 6, 2013 7:11 PM
Social networking is a key driver of PC and mobile activity, cannibalising many other activities, feel marketers, as they warn “adapt or die”
Neha Goel Feb 24, 2012 7:40 AM
“In the financial services category, trustworthiness is the price of entry. Expertise, knowledge and service are key augmented attributes people seek. Trust came to us naturally by dint of the actions this firm took time and again… Expertise is an attribute people do associate with the Kotak brand,” says Karthi Marshan, Executive Vice President & Head – Group Marketing, Kotak Mahindra Group.
exchange4media Staff Sep 24, 2011 7:58 AM
In a category where age and trust are linearly co-related, Kotak Mahindra Bank chose to convey a statement of youthfulness for their ‘25 years’ campaign last year. This paid off for them, and hence they chose to further reinforce that position through the current campaign, which gets people from various walks of life to explain ‘Money ka matlab’...
Shubhangi Mehta Sep 7, 2011 2:42 PM
