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Truecaller looks to take on mobile with ad platform

Truecaller has launched an advertising platform based on its popular calling application to leverage its 130 million user base in the country.

Abhinn Shreshtha Oct 4, 2016 8:11 AM

ZenithOptimedia wins media mandate for Truecaller

This mandate covers all aspects of the company’s media planning and buying, and will include Digital and OOH duties as well

exchange4media Staff Aug 26, 2015 10:52 AM

Truecaller launches first-ever brand campaign in India

The digital film features actor Nawazuddin Siddiqui communicating the brand’s philosophy through his own life experience. The video is currently available online and will be followed by TVC, complemented by radio and other digital media campaigns

exchange4media Staff Aug 20, 2015 7:37 AM