Karbonn has launched its affordable, 3G enabled, Android 2.2 based smartphone, A1, for Indian consumers. The idea is to take the smartphone experience to the masses and expand the category. Karbonn is spending more than $5 million on the campaign, but does it work?
Percept Profile had announced the launch of its Social Media Division on August 1, 2011, which has now bagged the digital mandate for UK’s hair and beauty salon Saks and Karbonn Mobiles. Percept Profile will conceptualise, strategise and manage all official social media platforms such as Facebook, Twitter and Blogs for both the brands.